Analytical thinking 5 - May 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

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Analytical thinking 5 - May 2012

  1. 1. From: Skornik, CharlotteSent: 10 May 2012 11:48To: Skornik, CharlotteSubject: Analytical Thinking 5 - May 2012 Analytical Thinking Analytical Thinking 5 - A Newsletter May 2012 from the UK Business Analytics Team Introduction Introduction Welcome to the 5th edition of Analytical Thinking – a newsletter from the UK Business Analytics community providing snippets of insights from around the world on what people are saying about our capability over the last 2 weeks. In the last fortnight we have found five articles directly related to some of our services and 2 articles providing examples of applications of analytics. back to top Business Analytics Services
  2. 2. Data Visualisation Workforce AnalyticsBig Datas Hot Cousin Ways Workforce Analytics Can Improve Business As Moritz Stefaner mentioned Execution in this article, “I think a lot of really interesting apps are As a recent New York Times article possible because we have so pointed out, there is a direct much data. Its not something connection between Big Data and we can make sense of. Data business execution. This study of 179 visualization brings it into a human format. We large companies and found that those can abstract data into forms humans can really adopting “data-driven decisionrelate to. Were not good at relating to numbers, making” achieved productivity gains that were 5 to 6 but we can relate with an image.” percent higher than other factors could explain. This article explains that Workforce Analytics is powerful This article explains how Data Visualization is because: making Big Data more visual to help people understand what they mean. · It improves the quality of your data See article · It focuses your thinking · It changes your culture See articleCustomer Analytics Customer AnalyticsThe Importance of Who Bought and Why Social Media Analytics Insights This article outlines how leading One of the BA teams Customer Analytics online retail chains are setting propositions is: Social Media Analysis - up intelligence team understanding the social traffic that responsible for slicing and concerns your business. This article dicing consumer data to help defines social analytics as the data that meet strategic aims of measures key activity and engagement increasing sales manifold. The article explains around people‟s social graphs and how e-retailers are following the international recommends that social media analytics model, especially that followed by the worlds should: largest e-commerce company, Amazon, to suggest relevant products to shoppers by using · Tie social efforts to sales analytics to know their consumers better and · Integrate social analytics with web analytics understand their buying and spending trends. See article · Monitor Social CRM developments See articlePortfolio ManagementHow To Implement Project Portfolio Management? Statistics at the international level show a strong positive correlation between program and project portfolio management and performance. Thus, there are some major principles to follow for an organization or a company wishing to put in place rigorous process of program and project portfolio management. In a video during the Strategic Program & Project Portfolio Management Seminar (, Jamal Mostafaev, the author of world-renowned book „Delivering Exceptional Project Results: A Practical Guide to Project Selection, Scoping, Estimation and Management‟, explains how to implement Project Portfolio Management. See articleApplications of Analytics
  3. 3. Google Offers Big Data Analytics Analytics Defining New Malware Strategy Google is selling some of its analytic guts as an online Analyzing the finer details of past service, in an effort to threats can provide insights into the compete with the likes of lifecycle of malware and where new Amazon Web Services in the threats may emerge, say experts. With market for enterprise cloud threats multiplying exponentially, computing. Google‟s aim may be to sell data analyzing information may become just storage in the cloud, as much as it is to sell as important as gathering it. analytic software. This article explains that as what the future holds for See article anti-malware is an open question, many vendors are no longer focusing on the threats coming in “one at a time” and are starting to collect the data and look at wider trends over time. See article Footnote Figure It Out Blog Have you visited the Figure it out blog yet? back to top Feedback We hope that you have enjoyed reading this fifth edition of Analytical Thinking and hope that it has provided you with a good insight into some of the value that is currently being realised through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then wed like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group