Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 27 April 2012 11:52
To: Skornik, Charlotte
Subject: Analytical Thinking 4 - April 2012
Analytical Thinking
Analytical Thinking 4 – A
Newsletter from the UK Business April 2012
Analytics Team
Introduction
Introduction
Welcome to the fourth edition of Analytical Thinking, a fortnightly newsletter from the
UK Business Analytics team providing snippets of insights from around the world on
what people are saying about our capability. In the UK, the Business Analytics team is
now fully incorporated into the ‘Digital Transformation and Business Analytics’
capability unit; whilst we are embedding ourselves into our new team, we hope that
you enjoy reading why our services are deemed so important at the moment, in the
below thought leadership pieces.
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Customer Analytics
Customer Analytics and
Data Visualization and
Social Media
Customer Analytics
Top 15 Influencers to Follow in
Web & Social Analytics Visualizing Payments Data
for Customer Analytics
It’s time
marketers stop Just as data
collecting data visualization
for data’s sake revolutionized
and start it for online banking
culling insights. by presenting
That’s where social analytics customers with
comes in. Social analytics is the easy-to-understand graphs and
evolving business discipline that charts of spending, saving and
studies social media metrics to budgeting, this same technology
help marketers use the findings to is now enabling banks to unlock
drive business intelligence. In this the power and potential of their
article, you will find a list of the 15 payment data. This article deals
top Social and Web Analytics with a new data visualization
Experts to follow to understand the technology which enables banks
latest thinking in this field. to capitalize on payments data
that has historically been hidden
See article away in databases and
spreadsheets.
See article
Big Data

2. Industrial Big Data Big Data: It’s a Small
World After All
Big Data Is Not Just About
Clickstreams and Status Turn Big Data into Little Data
Messages With De-Duplication
When people Companies both
talk about Big large and small
Data, most of are struggling
them almost to keep up with
immediately the amount of
think of data they’re
clickstream analysis on Web sites generating and storing. This
or sentiment analysis gleaned article from Forbes, explains that
from social media status 75 percent of all that data is most
messages. This article explains likely a copy of something else. If
that Big Data goes well beyond you could find a way to eliminate
that, in fact within manufacturing the multiple copies of files and
it goes well beyond the purely documents scattered around your
digital realm. servers, you could get a handle
See article on your data overload and plan
for a more efficient future.
See article
Miscellaneous
Digital Analytics: The Analytics and Business
Digital Self Intelligence
What Does the Digital Self Business Analytics Skills
Mean for Analytics? Shortage Provokes Companies
Think of what to Cast Net
you recently Wide
browsed on Analytics and
Amazon.com, business
the music intelligence (BI)
you’ve told have become
iTunes you’re interested in, the the highest-
pictures you’ve shared on ranking technology priority for
Panoramio, the content of your chief information offers
tweets – the collection of these worldwide, according to Gartner’s
signals is what this article terms: 2012 CIO Agenda Report.
‘the digital self’. This article This article explains that
argues that the digital self has 2 companies will have to struggle to
implications for analytics: find and develop the right staff to
analytics must mature and keep up meet the demand for BI and
with the signals users are sending business analytics skills.
out about themselves and Considering that many
businesses must adapt to respond organizations are looking to
to those signals. expand their capability in this
area, it is said that there is
See article actually a growing fear among
these companies.
See article

3. Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this fourth edition of Analytical Thinking and
hope that it has provided you with a good insight into some of the value that is
currently being realised through Business Analytics solutions. If you would like to find
out more about our services and propositions then please contact Nigel Lewis or Jon
Chadwick. If you have any suggestions on how we can improve this newsletter or if you
have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd like
to know about it, please submit it to Charlotte Skornik, and it may appear in the next
edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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