Analytical thinking 4 - April 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

Published in: Technology, Business
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Analytical thinking 4 - April 2012

  1. 1. From: Skornik, CharlotteSent: 27 April 2012 11:52To: Skornik, CharlotteSubject: Analytical Thinking 4 - April 2012 Analytical ThinkingAnalytical Thinking 4 – ANewsletter from the UK Business April 2012Analytics Team Introduction Introduction Welcome to the fourth edition of Analytical Thinking, a fortnightly newsletter from the UK Business Analytics team providing snippets of insights from around the world on what people are saying about our capability. In the UK, the Business Analytics team is now fully incorporated into the ‘Digital Transformation and Business Analytics’ capability unit; whilst we are embedding ourselves into our new team, we hope that you enjoy reading why our services are deemed so important at the moment, in the below thought leadership pieces. back to top Customer Analytics Customer Analytics and Data Visualization and Social Media Customer Analytics Top 15 Influencers to Follow in Web & Social Analytics Visualizing Payments Data for Customer Analytics It’s time marketers stop Just as data collecting data visualization for data’s sake revolutionized and start it for online banking culling insights. by presenting That’s where social analytics customers with comes in. Social analytics is the easy-to-understand graphs and evolving business discipline that charts of spending, saving and studies social media metrics to budgeting, this same technology help marketers use the findings to is now enabling banks to unlock drive business intelligence. In this the power and potential of their article, you will find a list of the 15 payment data. This article deals top Social and Web Analytics with a new data visualization Experts to follow to understand the technology which enables banks latest thinking in this field. to capitalize on payments data that has historically been hidden See article away in databases and spreadsheets. See article Big Data
  2. 2. Industrial Big Data Big Data: It’s a Small World After AllBig Data Is Not Just AboutClickstreams and Status Turn Big Data into Little Data Messages With De-Duplication When people Companies both talk about Big large and small Data, most of are struggling them almost to keep up with immediately the amount of think of data they’re clickstream analysis on Web sites generating and storing. This or sentiment analysis gleaned article from Forbes, explains that from social media status 75 percent of all that data is most messages. This article explains likely a copy of something else. If that Big Data goes well beyond you could find a way to eliminate that, in fact within manufacturing the multiple copies of files and it goes well beyond the purely documents scattered around your digital realm. servers, you could get a handle See article on your data overload and plan for a more efficient future. See articleMiscellaneousDigital Analytics: The Analytics and BusinessDigital Self IntelligenceWhat Does the Digital Self Business Analytics SkillsMean for Analytics? Shortage Provokes Companies Think of what to Cast Net you recently Wide browsed on Analytics and, business the music intelligence (BI) you’ve told have become iTunes you’re interested in, the the highest- pictures you’ve shared on ranking technology priority for Panoramio, the content of your chief information offers tweets – the collection of these worldwide, according to Gartner’s signals is what this article terms: 2012 CIO Agenda Report. ‘the digital self’. This article This article explains that argues that the digital self has 2 companies will have to struggle to implications for analytics: find and develop the right staff toanalytics must mature and keep up meet the demand for BI andwith the signals users are sending business analytics skills. out about themselves and Considering that manybusinesses must adapt to respond organizations are looking to to those signals. expand their capability in this area, it is said that there is See article actually a growing fear among these companies. See article
  3. 3. Footnote Figure It Out Blog Have you visited the Figure it out blog yet? back to top Feedback We hope that you have enjoyed reading this fourth edition of Analytical Thinking and hope that it has provided you with a good insight into some of the value that is currently being realised through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then wed like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group