Analytical thinking 3 - April 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

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Analytical thinking 3 - April 2012

  1. 1. From: Skornik, CharlotteSent: 12 April 2012 12:20To: Skornik, CharlotteSubject: Analytical Thinking 3 - April 2012 Analytical Thinking Analytical Thinking 3 – A Newsletter from the UK Business April 2012 Analytics Team Introduction Introduction Welcome to the third edition of Analytical Thinking, a fortnightly newsletter from the UK Business Analytics team providing snippets of insights from around the world on what people are saying about our capability. Over the last fortnight, we have observed articles related to one of our propositions with our Customer Analytics Service offering – Social Media Analysis: “understanding the social traffic that concerns your business”. Continuing our theme of Big Data, we have articles from the UK, India and the US illustrating the importance of big data and the opportunity for analytics on the back of it across the world. back to top Customer Analytics – Social Media Analysis If You "LIKE" Will You Social Media Analysis Buy? and Digital Analytics New Data on Social Media Best Day of The Week To Exposure and Purchase Boost Social Brand Behaviour Engagement This article is It seems that, dealing with a according to specific question social media focus by and digital researchers on analytics, how social media Sunday is affects brand purchases, how prime time for fast moving analytics is being used to consumer goods and telecoms determine if consumers respond brands to get their message to differently to direct and indirect hit the mark. This article is exposures, how social media giving details about when interacts with traditional forms of particular brands can expect advertising, and what benefits higher levels of engagement individual-level data have over with fans on social media aggregate media spending data for platforms. determining ad effectiveness is See article encouraged, but creativity is welcomed.
  2. 2. See articleBig DataThe Three Most Big data and KnowledgeImportant Things You ManagementNeed To Know About Big Big Data Has Big ImplicationsData Right Now For Knowledge Management According to this A goal of article from the knowledge „Institute for management Ethics and over the years Emerging has been the Technologies‟ Big ability to data is going to change the way integrate information from organizations and individuals deal multiple perspectives to provide with information and plan ahead, the insights required for valid and with this in mind the three decision-making. In the past, themost important things you need to cost of collecting and storing know about Big Data at the limited the ability of enterprises moment are: to obtain the comprehensive- Data experts are organizing information needed to create aand they want a revolution holistic picture. However, automated collection of digital- You‟re going to be asked to information and cheap storageopt-in to sharing your data a lot has removed the barriers tomore making data accessible. This- The stuff you can predict is article from KM World discussesamazing, the stuff you can‟t is how big data is driving analyticalfrustrating goals and how organisations are See article staffing up for Big Data. See article
  3. 3. Big Data and Text The Importance of BigAnalytics DataConnecting The Dots, Big Data Forecast to Have BigLucratively Impact On UK Economy Text analytics, a This article sub-set of data argues that mining, gives according to companies an research big opportunity to milk data can add large data troves to billions to UK their advantage. economy and spur the creation Whilst the explosion of new jobs. Big Data could of data has meant that we have potentially add £216bn to the UK access to all sorts of information, economy while adding 58,000 „big data‟ provides another new jobs by 2017, according to opportunity: one that large the study referred to in this companies and research article. The report reckons Bigorganisations are investing hugely Data contributed £25.1bn to the in. This article from India, argues UK economy in 2011, but as the that the opportunity emerging use of analytics increases, that from big data lies within analytics figure could rise to £40.7bn by where sophisticated algorithms 2017. Add to that the rise in big and technologies are used to data analytics adoption, from make sense of these large data 34% of companies using it in troves, specifically for text 2011 to 54% in 2017, and you analytics where the recent have a cumulative benefit ofexplosion in unstructured content, £216bn between those years. over the past decade, has meant The 3 areas where Big Data is that algorithms used to draw forecast to have an impact on insights out of this data has to be the UK economy are: Businessmore advanced, and more cutting- Creation, Efficiency and edge. Innovation. See article See articleFootnoteFigure It Out Blog Have you visited the Figure it out blog yet? back to topFeedbackWe hope that you have enjoyed reading this third edition of Analytical Thinking andhope that it has provided you with a good insight into some of the value that iscurrently being realised through Business Analytics solutions. If you would like to findout more about our services and propositions then please contact Nigel Lewis or JonChadwick. If you have any suggestions on how we can improve this newsletter or ifyou have received it via a colleague and would like to subscribe then please contactCharlotte Skornik. If you spot an article that is Business Analytics related then wedlike to know about it, please submit it to Charlotte Skornik, and it may appear in thenext edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential.
  4. 4. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group