Analytical thinking 13 - September 2012


Published on

Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Analytical thinking 13 - September 2012

  1. 1. From: Skornik, CharlotteSent: 13 September 2012 12:19To: Skornik, CharlotteSubject: Analytical Thinking 13 - September 2012 Analytical ThinkingAnalytical Thinking 13 - ANewsletter from the UK Business September 2012Analytics Team Introduction Introduction Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics community providing snippets of insight on what people have been saying and how organisations have been using our capability over the last 2 weeks. Within this edition, 4 articles provide examples of how analytics is being used in manufacturing supply chains, optimising pricing strategies and a practical application of customer analytics. Within the Big Data section, 3 interesting articles give a different perspective on what Big Data is. back to top Analytics 15 Marketing Analytics Statistics Using Analytics To Inform Thermostat That Will Blow Your Mind Product Design This blog explains how a As businesses become more manufacturer of thermostats is inundated with prospect, using analytics by studying its customer and market data, owner’s habits and predicting marketers are struggling to things about when people are make sense out of it all. In this home and what they are likely to article, you will find out 15 interesting, and do with their home heating and cooling. The sometimes surprising, statistics from anametrix thermostat collects enough data so that its on where companies are today with respect to manufacturer can draw from large data sets about data-driven marketing and where they say they consumption and correlate it with data from other are headed to evaluate the impact of their sources, like weather forecasts, to make a more marketing efforts to drive business success. powerful product. See article See article
  2. 2. A Potential Feast For Customer Nine Technologies Will TransformAnalytics, Digital Wallets Face Supply Chain Over ComingChallenges To Widespread DecadeAdoption There are nine technologies that will Digital wallets are spreading transform supply chain management quickly. In the case of digital with ten years, according to Gartner. wallets based around Near And three of them will have an Field Communication (NFC)- impact in the next two to five years. based devices such as At the heart of one of these a core smartphones, for instance, the analytical capability: price optimization. Pricecore enabling technology will arrive in their optimisation enables B2B companies to maximisepocket or purse almost by default. As Forrester profitability through the analysis, optimisation andpoints out, by 2016 more than a quarter of U.S. implementation of the complex pricing processesconsumers will own an NFC-enabled handset. and governance supporting sales activities.This article argues that for digital wallets to See articlebecome a reality 2 critical bridges have to becrossed: being clear on what analytics needs toachieve and being sensitive to data ownershipissues.See articleBig Data Data Visualisation on The Big Data Science Behind Todays Big Data Most Popular Content The fact that “big data” is the next big thing is hardly new, This article poses the questions: but there are obstacles to its What’s the best day of the week adoption. This article argues to publish your post? What time that manipulating data to get it of day will get your content theto reveal patterns and useable information is most page views and tweets? Arehard and requires skills that many do not shorter posts better than longerpossess. This article details a range of software ones? The following article from Forbes gives youtools that allows pretty much anyone who can some insights to those critical questions, arguingnavigate Excel to combine large datasets and that up to now the answer to those questions haveproduce rich interactive data presentations. been anecdotal and not analytical.See article See article Reinventing Society In The Wake Of Big Data This article provides an interesting perspective on what big data is - arguing that it is about the behavior of customers, employees, and prospects for your new business. Its not about the things you post on Facebook, and its not about your searches on Google, which is what most people think about, and its not data from internal company processes. What those breadcrumbs tell is the story of your life. It tells what youve chosen to do. Thats very different than what you put on Facebook.What you put on Facebook is what you would like to tell people, edited according to the standards ofthe day. Who you actually are is determined by where you spend time, and which things you buy. Bigdata is increasingly about real behavior, and by analyzing this sort of data, it is possible tell anenormous amount about you. The article concludes by arguing that big data is driving a reinvention ofsociety.See articleFootnote
  3. 3. Figure It Out Blog Have you visited the Figure it out blog yet? back to top Feedback We hope that you have enjoyed reading this thirteenth edition of Analytical Thinking and hope that it has provided you with a good insight into some of the value that is currently being realised through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then wed like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikBusiness Analytics | Operational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group