Analytical thinking 10 - July 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

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Analytical thinking 10 - July 2012

  1. 1. Analytical ThinkingAnalytical Thinking 10 - ANewsletter from the UK Business July 2012Analytics Team Introduction Introduction Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics community providing snippets of insight on what people have been saying about our capability in the press over the last 2 weeks. In this edition we have 6 articles relating to Big Data, a really hot and trendy topic at the moment. back to top Big Data Marketing Big Data Analytics, An The 3 Is Of Big Data Industry About To Take According to this article on Off?, Big Data is: The Centre for Economic and Ill-defined – what is it, anyway? Business Research predicts that the Intimidating – How to make big value of big data analytics to the data approachable? UK today is likely to grow over the next five years. This article Immediate – What is actionable about big data? references a study that estimates With a nod to the well-known 3 Vs of Big Data that the total value of Customer Intelligence to (volume, velocity,and variability), this article the UK economy would indicate a compound explains more precisely what are the “3 I’s of Big annual growth rate in that value of 7.25%. In this Data”. article, you will be given explanations about some See article benefits of Big Data and its link to Customer Intelligence. See article Yahoos "Genome" Uses Big Data To 6 Insights From Facebooks Former Decode Which Commercials Youre Head Of Big Data Bred To Click On This blog describes a number of Genome platform, which insights from Facebook’s former leverages Yahoos $270 million head of data analytics team. purchase of Interclick last year, These insights have a single is all about predictive analytics. overarching theme: the It virtually guarantees democratization of data. By this advertisers that every single he means opening up data analytics to all users in penny is well spent, since they can tailor an organization, from data scientists to product campaigns to users individual web activity and engineers and business analysts. browsing preferences. This article explains that See article Big Data might be the future of web advertising. See article
  2. 2. 3 Steps For Adding Value To Your Big Data Strategy Andy MacMillan, a senior VP of Product at, a unit of, gives in this article, a new approach to Big Data that takes into account the need for real time analysis, and new strategies to consume Big Data insights in three points: · Investigate Big Data goals and objectives before taking the plunge into data management and storage · Look at Big Data apps that allow you to answers specific business objectives · Use the cloud to deliver big data insights on pace with data generation See article Big Data in Education The ultimate goal of incorporating big data analytics in education is to improve student outcomes – as determined common metrics like end-of- grade testing, attendance, and dropout rates. Currently, the education sector’s application of big data analytics is to create “learning analytic systems” – here defined as a connected framework of data mining, modeling, and use-case applications. The hope of these systems is to offer educators better, more accurate information on answer the “how” question in student learning. This article looks at recent movements by the Department of Education in data mining, modeling and learning systems. See article Footnote Figure It Out Blog Have you visited the Figure it out blog yet? back to top Feedback We hope that you have enjoyed reading this tenth edition of Analytical Thinking and hope that it has provided you with a good insight into some of the value that is currently being realised through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then wed like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,
  3. 3. Charlotte SkornikBusiness Analytics | Operational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group