Analytical thinking 1 march 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

Published in: Technology, Business
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Analytical thinking 1 march 2012

  1. 1. From: Skornik, CharlotteSent: 15 March 2012 14:05To: Skornik, CharlotteSubject: Analytical Thinking 1 - March 2012 Analytical ThinkingAnalytical Thinking 1 – A Newsletter from March 2012the UK Business Analytics Team Introduction Introduction Number 2 on Gartner‟s list of strategic technology trends for this year is „Big Data, patterns and analytics‟, and this is something that we‟re finding is being reflected across the business press, blogs and articles in 2012. The Business Analytics team are keeping our eye firmly on what‟s hot in the analytics space so that we remain best placed to provide the analytical insight to allow our clients transform to digital. In this new fortnightly newsletter we are providing a taste for what is being said in the world of Business Analytics over the last couple of weeks. back to top Customer Analytics Time for Customer Analytics Analytics & CRM Customer Analytics Helps Accurist Engage Real Time Customer Intelligence With Their Customers in Real This „Software Report‟ that Time appeared in Monday‟s „CRM Buyer‟ Combining customer intelligence argues that The CRM business has with a recently launched live matured beyond simply gathering chat technology platform, is contact data to a more providing watch specialist‟s sophisticated approach to Accurist with a deeper insight understanding customer needs, business issues, into customer behaviour. For opportunities and competitive threats. The article example they are provided with describes how CRM software now provides intelligence in real time on customers “personalized, real-time customer intelligence to sales geographical location, which campaign or web and marketing professionals”. site that the customer is visiting and search terms being used as well as opening a new advisory and independent sales channel. The link below is a joint Accurist and vendor press release about the new service. See Article See Article Big Data Big Data - What Is It? Big Data Sector Analysis
  2. 2. Marketing Speak or a Realistic Challenge Will Big Data Transform Your Industry A blog on the website of an IT security According to McKinsey in publication this week publishes the February 2012 the Finance results of a survey underlining the lack and Information sectors of understanding of what big data is and have the highest potential to how to manage it. The article rejects the create value from big data in concept that Big Data might be a new the near term future. In a term or way of selling data-crunching technology and study plotting ease of capturing „big data‟ doing to instead about new types of data and at its heart is against value to be realised these two sector dat advanced data analytics. scored highly on both axis‟s suggesting that unde they are best placed to make use of the data, re growing capability. on th See Article See ArticleMiscellaneousFrom OR to Business AnalyticsConference Review The Institute for Operational Research and the Management Sciences (INFORMS) have announced that its annual international conference will this year focus on the growth of analytics, emphasising the growing importance of the topic. The list of speakers is an impressive cross industry mix of leading companies, including technology giants eBay and Google as well as practitioners showing the importance placed on analytics. The conference will also feature an Executive Forum with more than 50 seniorexecutives discussing analytics at their organizations.See Article back to topFootnoteFigure It Out Blog Have you visited the Figure it out blog yet? back to topFeedbackWe hope that you have enjoyed reading this first edition of Analytical Thinking and hope that it hasprovided you with a good insight into some of the value that is currently being realised throughBusiness Analytics solutions. If you would like to find out more about our services and propositions thenplease contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve thisnewsletter or if you have received it via a colleague and would like to subscribe then please contactCharlotte Skornik. If you spot an article that is Business Analytics related then wed like to know aboutit, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletter
  3. 3. This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group