New Media for National Broadcasters

Anahi Iacucci
Anahi IacucciConsultant at Internews Network
New media tools for
broadcasters

Anahi Ayala Iacucci
Media Innovation Advisor
aayala@internews.org
Mapping and crowd-sourcing for disasters
Haiti: January 2010
The role of Media in Emergency Response and
information management in Haiti
I can help!

I need help!
New Media for National Broadcasters
New Media for National Broadcasters
New Media for National Broadcasters
Mobile
New Media for National Broadcasters
News paper (text)

Voice-Based Systems
for Inclusion

Letters to the Editor

Avaaj Otalo (Patel et. al ‘10)

The Well/Usenet

Spoken Web (Kumar et. al ‘10)

Community BBS
Blogs
Facebook/Twitter

Healthline (Sherwani et. Al ’07)
PhonePeti (Koradia et al ‘12)
New Media for National Broadcasters
New Media for National Broadcasters
New Media for National Broadcasters
Radio
Central African Republic: connection local communities
to humanitarian organizations via local media
COMMUNITIES

LOCAL AUTOHORITIES
(gov/churches)

HUMANITARIAN COMMUNITY

COMMUNITY RADIO
New Media for National Broadcasters
New Media for National Broadcasters
Social media
New Media for National Broadcasters
Eruption of the Mount Merapi volcano on
Java, Indonesia in 2006
Where is the conversation happening?
If people are on social media, this is where we
also should be
Verification
Verifying social media: a traditional media
expertise
Can we put the burden of verification on the
audience?
Crowdsourcing the verification process
An example of multi-tools approach to emergency
reporting: the New York Times
Thank you!

Questions?
Working Groups:

• What are you already using and how?
• What are all the problems related to the
use of new media tools you can think of?
• What are all the advantages related to the
use of New Media Tools that you can
think of?
1 of 30

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New Media for National Broadcasters

Editor's Notes

  1. Shortly after the Haiti earthquake, a devastating snow storm paralyzed Washington DC. So the Washington Post launched a crisis map. But the Washington Post didn’t only crowdsourced problems, they also crowdsourced solutions. In effect, they created a self-help map. A self-recovery map.
  2. A few months after Syria Tracker was launched, an earthquake struck the city of Van in Turkey. AL Jazeera activated the SBTF to create this live crowdsourced social media map of impact and needs. Because this was in effect a news site, Al Jazeera posted a disclaimer in the green message area just above the map notes that Al Jazeera cannot guarantee the accuracy of all the information provided on the map, which means that users/viewers of the information should make their own assessment regarding the validity of the reports and use the contact numbers and links provided to investigate the information themselves.So one way around the challenge of verification is to shift the burden to viewers/consumers of information themselves, rather than the producers.