New Media for National Broadcasters


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I gave this presentation to broadcasters from 17 countries that participated in a workshop on Emergency and Disaster Management in Port of Spain, Trinidad. The workshop, held on October 29 and 30, was organized by the CBA and the Caribbean Broadcasting Union (CBU) to introduce current expertise and share best practices for use before, during and after emergencies for Caribbean broadcasters.

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  • Shortly after the Haiti earthquake, a devastating snow storm paralyzed Washington DC. So the Washington Post launched a crisis map. But the Washington Post didn’t only crowdsourced problems, they also crowdsourced solutions. In effect, they created a self-help map. A self-recovery map.
  • A few months after Syria Tracker was launched, an earthquake struck the city of Van in Turkey. AL Jazeera activated the SBTF to create this live crowdsourced social media map of impact and needs. Because this was in effect a news site, Al Jazeera posted a disclaimer in the green message area just above the map notes that Al Jazeera cannot guarantee the accuracy of all the information provided on the map, which means that users/viewers of the information should make their own assessment regarding the validity of the reports and use the contact numbers and links provided to investigate the information themselves.So one way around the challenge of verification is to shift the burden to viewers/consumers of information themselves, rather than the producers.
  • New Media for National Broadcasters

    1. 1. New media tools for broadcasters Anahi Ayala Iacucci Media Innovation Advisor
    2. 2. Mapping and crowd-sourcing for disasters
    3. 3. Haiti: January 2010
    4. 4. The role of Media in Emergency Response and information management in Haiti
    5. 5. I can help! I need help!
    6. 6. Mobile
    7. 7. News paper (text) Voice-Based Systems for Inclusion Letters to the Editor Avaaj Otalo (Patel et. al ‘10) The Well/Usenet Spoken Web (Kumar et. al ‘10) Community BBS Blogs Facebook/Twitter Healthline (Sherwani et. Al ’07) PhonePeti (Koradia et al ‘12)
    8. 8. Radio
    9. 9. Central African Republic: connection local communities to humanitarian organizations via local media COMMUNITIES LOCAL AUTOHORITIES (gov/churches) HUMANITARIAN COMMUNITY COMMUNITY RADIO
    10. 10. Social media
    11. 11. Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
    12. 12. Where is the conversation happening?
    13. 13. If people are on social media, this is where we also should be
    14. 14. Verification
    15. 15. Verifying social media: a traditional media expertise
    16. 16. Can we put the burden of verification on the audience?
    17. 17. Crowdsourcing the verification process
    18. 18. An example of multi-tools approach to emergency reporting: the New York Times
    19. 19. Thank you! Questions?
    20. 20. Working Groups: • What are you already using and how? • What are all the problems related to the use of new media tools you can think of? • What are all the advantages related to the use of New Media Tools that you can think of?