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Social Media for Public Health during Emergencies

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Presentation given at the Effective Risk Communication for Public Health Emergencies and the Role of Social Media Workshop in Bali. The overall objective of this workshop was to increase the effectiveness of internal communications among public health stakeholders and external communications with the general public before, during, and after public health emergencies.

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Social Media for Public Health during Emergencies

  1. 1. Social Media in Emergencies: risks and challenges Anahi Ayala Iacucci Senior Innovation Advisor aayala@internews.org
  2. 2. WHY SOCIAL MEDIA?
  3. 3. Information Ecosystems • Who are the trusted sources of information • Who are the influencers in the information exchange Trust Actors • Who are the actors involved in the information exchange at all levels Influence Tools • What tools each actor uses , how and why
  4. 4. Actors Tools Infrastructure What happen when an emergency strike?
  5. 5. Use it all!
  6. 6. BEYOND INFORMATION EXCHANGE
  7. 7. Earthquake in China, 2013
  8. 8. Earthquake in Haiti, January 2010
  9. 9. Eruption of the Mount Merapi volcano in Indonesia in 2006 Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
  10. 10. Tzunami and Earthquake in Japan, 2011
  11. 11. The organized anarchy of emergency response
  12. 12. WHAT’S MISSING?
  13. 13. Who’s missing?
  14. 14. AND HOW ABOUT DATA?
  15. 15. THANK YOU! ANAHI AYALA IACUCCI AAYALA@INTERNWES.ORG @ANAHI_AYALA @INFO_INNOVATION

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