Social Media for Public Health during Emergencies

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Presentation given at the Effective Risk Communication for Public Health Emergencies and the Role of Social Media Workshop in Bali. The overall objective of this workshop was to increase the effectiveness of internal communications among public health stakeholders and external communications with the general public before, during, and after public health emergencies.

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  • Li Chengpeng, a sports commentator from Sichuan turned civic activist. When the Lushan earthquake hit, Mr. Li turned to his seven million Weibo followers and quickly organized a team of volunteers. They traveled to the disaster zone on motorcycles, by pedicab and on foot so as not to clog roads, soliciting donations via microblog along the way. Two days after the quake, Mr. Li’s team delivered 498 tents, 1,250 blankets and 100 tarps — all donated — to Wuxing, where government supplies had yet to arrive. The next day, they hiked to four other villages, handing out water, cooking oil and tents. Wang Xiaochang sprang into action minutes after a deadly earthquake jolted this lush region of Sichuan Province [...]. Logging on to China’s most popular social media sites, he posted requests for people to join him in aiding the survivors. By that evening, he had fielded 480 calls”
  • Three community radio stations who felt that the reporting of the eruption by the mainstream media had been inaccurate and unhelpful to those affected joined up with a group of local NGOs and other radio networks to produce accurate information on volcanic activity for those living on the mountain’s slopes. By the time of the 2010 eruption the network involved 800 volunteers, a presence online, on Twitter and on Face-book, and a hotline.”
  • Social Media for Public Health during Emergencies

    1. 1. Social Media in Emergencies: risks and challenges Anahi Ayala Iacucci Senior Innovation Advisor aayala@internews.org
    2. 2. WHY SOCIAL MEDIA?
    3. 3. Information Ecosystems • Who are the trusted sources of information • Who are the influencers in the information exchange Trust Actors • Who are the actors involved in the information exchange at all levels Influence Tools • What tools each actor uses , how and why
    4. 4. Actors Tools Infrastructure What happen when an emergency strike?
    5. 5. Use it all!
    6. 6. BEYOND INFORMATION EXCHANGE
    7. 7. Earthquake in China, 2013
    8. 8. Earthquake in Haiti, January 2010
    9. 9. Eruption of the Mount Merapi volcano in Indonesia in 2006 Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
    10. 10. Tzunami and Earthquake in Japan, 2011
    11. 11. The organized anarchy of emergency response
    12. 12. WHAT’S MISSING?
    13. 13. Who’s missing?
    14. 14. AND HOW ABOUT DATA?
    15. 15. THANK YOU! ANAHI AYALA IACUCCI AAYALA@INTERNWES.ORG @ANAHI_AYALA @INFO_INNOVATION

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