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Crowdsourcing tools and examples

  1. 1. CROWDSOURCING AND CROWDFEEDING Tools and examples for crowdsourcing projects Anahi Ayala Iacucci [email_address] World Bank Zambia PPCR Mission – November 2010
  2. 2. TOOLS FOR CROWDSOURCING <ul><li>USHAHIDI : crowdsourcing and crowdfeeding </li></ul><ul><li>OPEN STREET MAP: crowdsourcing for mapping </li></ul><ul><li>OPEN ACTION: network building and map aggregator </li></ul><ul><li>FRONTLINESMS: using SMS for crowdsourcing </li></ul>
  3. 3. : CROWDSOURCING, MAPPING, AND CROWDFEEDING TOOL Ushahidi, which means “testimony” in Swahili, began as a one-off deployment for mapping reports of election violence after the December 2007 Kenyan elections. Ushahidi is a crowdsourcing mapping system that people to report into the platform by web submission, SMS, Twitter or e-mail. The Ushahidi platform is right now being used in more than 30 countries and 60 projects, from electoral monitoring in Burundi to violence in Congo to Early Warning system in the Rift Valley.
  4. 4. WHAT IS USHAHIDI? <ul><li> Platform </li></ul><ul><li> Methodology </li></ul>
  5. 6. WHAT IS USHAHIDI?  Platform  Methodology
  6. 7. WHAT YOU CAN DO WITH <ul><li>Visualization of data on a map </li></ul><ul><li>Multiple layers </li></ul><ul><li>Crowdsourcing from different sources </li></ul><ul><li>Crowdfeeding </li></ul>
  7. 8. VISUALIZING DATA ON AN INTERACTIVE MAP
  8. 9. MULTIPLE LAYERS <ul><li>The categories </li></ul><ul><li>The map layers </li></ul><ul><li>The static layers </li></ul>
  9. 10. 1 ST LAYER: THE CATEGORIES
  10. 11. 2 ND LAYER: THE MAP LAYERS
  11. 12. 3 RD LAYER: THE STATIC LAYERS
  12. 13. TWO TYPOLOGIES OF STATIC LAYERS Points (ex. Fixed points like wells, dams, irrigation systems) Areas (ex.Agro-ecological regions, risk maps, crop suitability)
  13. 14. CROWDSOURCING FROM DIFFERENT SOURCES
  14. 15. CROWDFEEDING
  15. 16. OPENSTREET MAP: CROWDSOURCED MAPPING OpenStreet Map (OSM) was founded in July 2004 by Steve Coast. OpenStreet Map data is published under an open content license, with the intention of promoting free use and re-distribution of the data (both commercial and non-commercial). The Map is entirely built by volunteers who can be expert mappers or not. In April 2006, a foundation was established to encourage the growth, development and distribution of free geospatial data and provide geospatial data for anybody to use and share.
  16. 17. ADVANTAGES OF USING OSM <ul><li>Open data available for everybody </li></ul><ul><li>Easy to edit and share even for people with no GPS skills </li></ul><ul><li>On line active community </li></ul>
  17. 18. MAP DATA UNDER AN OPEN CONTENT LICENSE
  18. 19. FREE EDITING AND SHARING
  19. 20. ON LINE COMMUNITY
  20. 21. <ul><li>OpenAction develop tools to help change-makers tell a more engaging story of impact to a larger audience. Using smart technology and open data standards, the organization brings greater connectivity to the social impact space by creating something called aggregator of maps. </li></ul>
  21. 22. WHAT <ul><li>Aggregator of map </li></ul><ul><li>Who does what and where </li></ul><ul><li>Open Data and network visualization </li></ul>can do
  22. 23. AGGREGATOR OF MAPS
  23. 24. WHO DOES WHAT WHERE
  24. 25. OPEN DATA AND NETWORK VISUALIZATION
  25. 26. USING SMS TO DO CROWDSOURCING AND CROWDFEEDING <ul><li>FrontlineSMS is a free, open source software that turns a laptop and a mobile phone into a central communications hub. Once installed, the program enables users to send and receive text messages with groups of people through mobile phones. FLSM does not require an Internet connection and it can store all phone numbers and records all incoming and outgoing messages. The software also allows to send messages to individuals or large groups, and reply individually. </li></ul>
  26. 27. WHAT FLSM CAN DO ? <ul><li>Create and manage all of your SMS-related contact groups </li></ul><ul><li>Send and receive messages via special on-screen consoles </li></ul><ul><li>Provides incoming and outgoing message history for each contact </li></ul><ul><li>Engage with your contact groups – run surveys, competitions etc. via the SurveyManager </li></ul><ul><li>Run your own text-based information service via the automated ReplyManager </li></ul><ul><li>Export data to Excel and other programs </li></ul>
  27. 28. ADVANTAGE OF USING FLSM <ul><li>You don’t need internet to use FLSM </li></ul><ul><li>The software can be linked to the Ushahidi platform very easily to map SMS </li></ul><ul><li>To use FLSM you only need a computer and a mobile phone or a GSM modem </li></ul><ul><li>The software is free and allows to categorize, group and target single groups of people </li></ul><ul><li>The software also allows to trigger responses, re-founds and e-mails </li></ul>
  28. 29. EXAMPLES OF CROWSOURCING PROJECTS <ul><li>MAPKIBERA: using Open Street Map and Ushahidi for community based projects </li></ul><ul><li>PAKREPORT: emergency and early recovery project related to environmental disaster </li></ul>
  29. 30. MAP KIBERA Map Kibera was developed in response to the lack of available map data and other public, open, and shared information about one of the world's largest slums: Kibera, in Nairobi, Kenya. The project started with the simple creation of a map using the open source free software OpenStreet Map and the Ushahidi platform , to become a project involving now media, health organizations, GBV working groups and grassroots organizations.
  30. 31. KIBERA 500,000 PEOPLE(?), 2.5 KM2 WAS A BLANK SPOT ON THE MAP
  31. 32. 1 st STEP: Training the mappers
  32. 33. 2ND STEP: THE BASE MAP <ul><li>What was mapped? </li></ul><ul><li>roads and paths and rail </li></ul><ul><li>water points </li></ul><ul><li>pit latrines / sewer </li></ul><ul><li>medical facilities </li></ul><ul><li>schools </li></ul><ul><li>churches/mosques </li></ul><ul><li>businesses </li></ul><ul><li>community organizations </li></ul><ul><li>administrative units </li></ul>
  33. 34. 3 RD STEP: VOICES OF KIBERA <ul><li>Develop Entities and Skills: Kibera Mappers, Kibera News Network (video journalism), SMS Reporting </li></ul><ul><li>Deeply Explore Themes: Health, Education, Water/Sanitation and Safety with detailed mapping and reporting </li></ul><ul><li>Set up a short code 3002, “Kibera” </li></ul><ul><li>www.voiceofkibera.org </li></ul>
  34. 35. THE INTEGRATION WITH THE USHAHIDI PLATFORM <ul><li>Community website for sharing info relevant to Kibera residents </li></ul><ul><li>News, videos, and SMS </li></ul><ul><li>Reports are mapped </li></ul>
  35. 38. MAP KIBERA RESULTS: <ul><li>A group of engaged and skilled citizens, mappers, and journalists </li></ul><ul><li>Linkages between Nairobi tech scene and slumdwellers </li></ul><ul><li>Platforms and mediums to share the information locally and globally (printed maps, SMS reporting, USHAHIDI and new media creation). </li></ul><ul><li>Slowly building movement for shared and open information among NGOs and CBOs </li></ul>
  36. 39. LESSONS LEARNED FROM MAPKIBERA <ul><li>Community Mapping can be a system to create community awareness and support social networks </li></ul><ul><li>Communication management in risk environment needs to incorporate vulnerable population </li></ul><ul><li>Early warning systems are effective when they are based on shared information and open data </li></ul><ul><li>Gatekeepers to information and data can often be bypassed or ignored completely, allowing for a new parallel information system to be created and used by marginalized citizens. </li></ul>
  37. 40. PAKREPORT <ul><li>PakReport is a centralized database for gathering information on disaster-related variables, using information communicated through SMS and reports available in the media. PakReport created a useful map of the crisis, available and accessible to all. </li></ul><ul><li>People with access to working mobile phones can text message 3441 and relay their first-hand information of the flood's ravaging effects. PakReport also makes use of media monitoring to gather data and has several partnerships in place with local and international organizations. Once the information is submitted to the platform, a team of administrators and volunteers collaborate to place the information on the map. </li></ul>
  38. 41. WHAT PAKREPORT ACHIEVED <ul><li>Mapped 2000 villages that didn’t exists on any map before </li></ul><ul><li>Mapped malnutrition and related sicknesses spreading in the country after the floods </li></ul><ul><li>Mapped more than 1100 reports from affected population in the field </li></ul><ul><li>Become a tool that support OCHA, MSF and Internews operations in the field </li></ul><ul><li>PakReport is a double crowdsourcing tool: it crowdsources the information but also the processing of information ! </li></ul>
  39. 43. CROWDFLOWER
  40. 44. THANK YOU! <ul><li>Anahi Ayala Iacucci </li></ul><ul><li>[email_address] </li></ul>

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