Communication with Communities: C4D Unicef Workshop

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  • REARRANGE THE DOTS
  • Complexity or Simplicity: The rate of adoption of an innovation is directly associated with how easy or challenging it is to use. Relative Advantage: The first characteristic is concerned with the improvement made possible by technology over existing practices and behaviors.Trialability, or the ability for users (e.g. humanitarians, journalists, affected communities) to easily test the innovation, was therefore a central aspect of the project. Compatibility: New processes, activities and behaviors are more likely to be adopted if they are compatible with existing practices.Observability: The daily briefs and the humanitarian map were the most visible output of Internews project. Over the months of July and August, the humanitarian map averaged a number of 706 visits per month from 535 unique visitors. The blog of the RJDH, which features the daily briefs, averaged over 4,000 visits per month.
  • A 2010 survey showed that 48% of respondents said a PSA they’d heard about fistula was useful because it informed them of free health care available to women with the condition. 92% of people said they’d heard spots about schooling for girls and 85% about FGM.
  • Give people a voice – no they have it aready
  • Give people a voice – no they have it aready
  • Communication with Communities: C4D Unicef Workshop

    1. 1. Communication with Affected Communities 30 years of work for the Internews Humanitarian Program
    2. 2. WHO ARE WE AND WHAT DO WE DO
    3. 3. Improving the quality of humanitarian assistance through enhanced information exchange between crisis-affected populations and aid agencies. The CDAC Network’s purpose is to position two-way communication with affected people at the heart of resilience-building, preparedness and response. This will enhance the effectiveness of aid; foster greater accountability and transparency; and improve the outcomes experienced by affected people.
    4. 4. Central African Republic: a pilot project in collaboration with UNOCHA and Ushahidi
    5. 5. 11 Community Radios Boali: Radio ICDI Bambari: -Radio Bè-Oko -Radio Linga Paoua: Radio Voix de la Péndé Obo: Radio Zéréda Bouar: Radio Maïgaro Berberati: Radio Zoukpana Nola: Radio Kuli Ndunga Bangui : -Radio Notre Dame -Radio Néhémie Mbaïki : Radio Songo
    6. 6. Birao 20 Community Correspondents Sam Ouaddja Ndélé Kabo Zacko Sido Mboki Kagabandoro Zemio Bria Bangassou Rafai Grimari Kouango
    7. 7. The Workflow COMMUNITIES LOCAL AUTOHORITIES (Gov/churches) COMMUNITY RADIOS & CORRESPONDENTS HUMANITARIAN COMMUNITY
    8. 8. Examining the performance of the innovation in relation to existing practice
    9. 9. Information Needs Assessments: Dadaab 2011 and 2013
    10. 10. Training and capacity building for the Journalists Creation of a two way communication system in bw the local community and the radio (voice and phone) Training and capacity building for the humanitarian community Components Creation of a stable and reliable mechanisms to connect humanitarians, local media and Communities Building of a radio station to cover the 5 Camps
    11. 11. Mali: Humanitarian Information Service
    12. 12. Mali Humanitarian Information Service (HIS) The HIS will be a platform for interactivity and dialogue between humanitarian organizations and local audiences. The Mali HIS will consist of a daily 20-min humanitarian radio program that will be broadcast in a 10-radio network across the country and through a selected number of radios in Timbuktu, Gao and Kidal. The radio program will include humanitarian news, features, interviews with humanitarian workers and beneficiaries, call-in segments with participation from the audience and live studio guest discussions with humanitarian officials, providing vital information to audiences about current and planned relief efforts, health advisories, information on education or civil and human rights, and humanitarian principles, to name a few. The radio program will also offer an overview of the range and diversity of the work humanitarian agencies do in Mali and thereby increase public understanding of their contribution and the principles that guide their action. The Mali HIS will also leverage SMS, mobile technology and social media to transmit humanitarian messages and engage in 2-way communication with local communities.
    13. 13. Humanitarian news and information bulletins Did you know? segment: Q&A with the audience Broadcast of Public Service Announcements “humanitarian messages” The Proposal: Feature stories on humanitarian principles and issues Interviews and call-in segments to foster understanding on humanitarian principles and audiences’ participation
    14. 14. Chad 2005 – 2012: building radio stations to provide vital information to Darfuri Refugees
    15. 15. Carrefour des femmes (Women’s Crossroads) is a groundbreaking program produced in Eastern Chad by Radio Sila, a locally-run station serving Darfur refugees and internally displaced Chadians. The program topics include domestic violence, early marriage, polygamy, gender discrimination in the home and workplace, rape, unwanted pregnancies, and family planning. It strives to demonstrate the strength and power of women, with shows on female role models succeeding in different walks of life, economic opportunities, education and more.
    16. 16. Communication with Affected Communities: challenges and risks
    17. 17. It is not about giving people a voice…..
    18. 18. They have it already!
    19. 19. It’s not about the technology
    20. 20. It’s about the people!
    21. 21. THANK YOU! AAYALA@INTERNEWS.ORG @ANAHI_AYALA @INFO_INNOVATION

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