By<br />Ana   <br />Le<br />Up and Out of PovertyCh. 8: Developing a Desired Positioning and Strategic Market Mix<br />Kot...
4 P’s <br />Road Trip<br />Product<br />
PRODUCT<br />Product<br />
How to Feed Termites to Tadpoles<br />Product<br />
Augmented<br />Actual <br />Core<br />Product<br />
Price<br />
Fine 2 Canes<br />Price<br />
Price<br />
Distribution<br />Channels<br />Place<br />
Drive Thru<br />Place<br />
Place<br />
ACTION<br />Promotion<br />
Promotion<br />Seeds of Change ®<br />
Key Messages<br />Promotion<br />
We’re <br />here!<br />Final Destination:<br />Real World Case Studies<br />“REAL WORLD CASE STUDIES”<br />
Since 2003 +<br />PURwater ®<br />http://www.purwater.com/<br />
PURwater ®<br />
………..<br />misozi ®<br />http://coopcoffees.com/<br />
Since 2007 +<br />UNION ®<br />HAND-ROASTED COFFEE<br />http://www.unionroasted.com/<br />
London <br />Success: <br />Barclays Cycle <br />Superhighways<br />Landshare<br />Australia <br />Connecting Grower To<br...
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Ignite spring 2011_ana_le

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Ignite spring 2011_ana_le

  1. 1. By<br />Ana <br />Le<br />Up and Out of PovertyCh. 8: Developing a Desired Positioning and Strategic Market Mix<br />Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution (1st ed.). Pearson Prentice Hall.<br />
  2. 2. 4 P’s <br />Road Trip<br />Product<br />
  3. 3. PRODUCT<br />Product<br />
  4. 4. How to Feed Termites to Tadpoles<br />Product<br />
  5. 5. Augmented<br />Actual <br />Core<br />Product<br />
  6. 6. Price<br />
  7. 7. Fine 2 Canes<br />Price<br />
  8. 8. Price<br />
  9. 9. Distribution<br />Channels<br />Place<br />
  10. 10. Drive Thru<br />Place<br />
  11. 11. Place<br />
  12. 12. ACTION<br />Promotion<br />
  13. 13. Promotion<br />Seeds of Change ®<br />
  14. 14. Key Messages<br />Promotion<br />
  15. 15. We’re <br />here!<br />Final Destination:<br />Real World Case Studies<br />“REAL WORLD CASE STUDIES”<br />
  16. 16. Since 2003 +<br />PURwater ®<br />http://www.purwater.com/<br />
  17. 17. PURwater ®<br />
  18. 18. ………..<br />misozi ®<br />http://coopcoffees.com/<br />
  19. 19. Since 2007 +<br />UNION ®<br />HAND-ROASTED COFFEE<br />http://www.unionroasted.com/<br />
  20. 20. London <br />Success: <br />Barclays Cycle <br />Superhighways<br />Landshare<br />Australia <br />Connecting Grower To<br />People with Land to Share<br />Since 2009<br />Since 2010<br />http://www.dailygood.org/more.php?n=4428<br />http://www.sustainablemelbourne.com/<br />

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