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Media-Schedule

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Media-Schedule

  1. 1. Client Campaign Agency AvantGarde Date 28-Apr-14 Media Class Audience Format Comment Reach 000's Feb 03-09 Feb 10-16 Feb 17-23 Feb 24-02 Mar 03-09 Mar 10-16 Mar 17-23 Mar 24-30 Mar 31-06 Apr 07-13 Apr 14-20 Apr 21-27 Apr28-04 No of Ads Cost per ad Toral Cost £ £ GPRs % TV 4 Music Age: 16-34 30 sec slot Early Peak: 1730-2000 montly: 12228 2 2 1 5 300,000 1,500,000 240 Late Peak: 2000-2300 2 2 1 5 400,000 2,000,000 240 MTV Age: 16-34 30 sec slot Early Peak: 1730-2000 montly: 12131 2 2 2 2 2 10 16,000 160,000 270 Late Peak: 2000-2300 2 2 2 2 2 10 18,000 180,000 270 E4 Age: 16-34 30 sec slot Early Peak: 1730-2000 monthly: 8306 2 2 2 2 2 10 2,000 20,000 160 Late Peak: 2000-2300 2 2 2 2 2 10 4,500 40,500 160 VH1 Age: 16-34 30 sec slot Daytime: 0930-1730 monthly: 7093 4 4 2 2 2 2 2 2 20 200 4,000 280 Early Peak: 1730-2000 4 4 2 2 2 2 2 2 20 800 16,000 280 Sky 1 Age: 16-34 30 sec slot Early Peak: 1730-2000 monthly: 5849 5 2 2 2 2 1 1 15 4,000 60,000 180 Late Peak: 2000-2300 5 2 2 2 2 1 1 15 4,750 70,500 180 Comedy Central Age: 18-34 30 sec slot Daytime: 0930-1730 monthly: 4248 5 5 2 2 2 2 2 2 2 1 25 100 2,500 200 Early Peak: 1730-2000 5 5 2 2 2 2 2 2 2 1 25 800 25,000 200 £4,078,500 Press The Independent Age: 25-34 1/2 Page Horizontal Advetorial Sunday Issue, Food Section weekly: 443 2 56,000 112,000 The Guardian Age: 25-54 1/2 Page Horizontal Advetorial Saturday and Sunday Weekend Sectionsweekly: 1027 3 35,000 105,000 The Daily Telegraph Age: 25-34 1/2 Page Vertical Advetorial Life section weekly 1,352 3 68,400 205,200 The Rolling Stone Age: 25-34 1/2 Page Vertical Advetorial Sunday Telegraph Magazine weekly: 1,800 5 68,000 340,000 GQ Age: 18-34 1/2 Page Vertical Advetorial Enterment section weekly: 373 2 30,000 60,000 The INK Magazine Age: 18-34 1/2 Page Vertical Advetorial Health & Lifestyle section weekly: 1,307 2 88,900 177,800 £1,000,000 Online The Independent.co.uk Age: 25-34 MPU, Leaderboard and Button Life Section monthly: 2,310 10 560 5,600 youtube.co.uk Age: 25-54 MPU, Leaderboard and Button VEVO Channel monthly: 9,100 5 10,800 54,000 Telegraph.co.uk Age: 25-34 MPU, Leaderboard and Button Life and Woman Sections monthly: 105,000 5 775 3,875 GQ- magazine.co.uk Age: 18-34 Leaderboard, Button Homepage monthly: 13000 1 80,000 80,000 therollingstone.com Age: 18-34 Leaderboard,Button Homepage monthly: 27468 2 1,500 3,000 Key Words Search Engine Optimisaton Relevant Searches monthly: 5615 500 £146,975 Outdoor JCDecaux Age: 18-34 48 sheet Billborad monthly: 5,352 1,500 500 750,000 Clear Channel Age: 18-25 12 sheet Street Talk - On Bus Poster monthly: 4,600 5000 450 2,250,000 JCDecaux Age: 18-25 6 sheet Street Talk - Bus Schelter Poster monthly: 3 ,472 3,000 184 552,000 £3,552,000 Additional fees Pre Testing Questionnaires, Surveys, Focus Groups 31,000 Post Testing Questionnaires, Surveys, Focus Groups 24,000 Production Agency Fees, Reporting etc. 45,000 £100,000 PR Press releases Local Newspapers and Retail Magazines £0 0 Total Cost £8,877,475 Haze Where is it going? February March April Media Schedule and Budget

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