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  1. 1. Title (max 69 characters)Description (max 156 characters)+ Add Keywords+ Add Image Descriptions
  2. 2. Kill Pagination
  3. 3. Women 25-35Orders over €40Men named‘George’Men livingin AthensWomen thatbought brand‘A’
  4. 4. Enclosed CheckoutNo links!
  5. 5. Enclosed CheckoutAllow shopper to focus oncompleting their purchaseAllow shopper to focus onimportant detailsSecurity logos are more visible
  6. 6. 70% of consumers consult reviews or ratingsbefore making a purchase90% of online consumers trustrecommendations from people they know70% trust consumers they don’t know;27% trust experts; 14% trust advertising63% of customers are more likely topurchase based on reviewsSources: Business Week, Econsultancy, BazaarVoice, iPerceptions
  7. 7. Source: Reevoo
  8. 8. 1,638,000 reviews!!!
  9. 9. Θενκ γιουFotis AntonopoulosHead of Innovation, ATCOM - you )