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WordCamp Osaka 2019 Ana García

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Nowadays it seems that every Marketing strategy is focused on the online media. It may seem totally natural, when you run an online WordPress business. However, we should never underestimate the power of the offline connection between people. In the context of WordPress community events like WordCamps are a great opportunity both for personal learning and business growth. Events can help you learn new things and meet like-minded people, but they can also be a very important part of the marketing strategy for your WordPress business. In this talk I will guide you through the best practices of attending, sponsoring and organizing events, which are relevant to your business. I will share examples from my own experience with events and you will learn how they can be incorporated in your marketing strategy.

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WordCamp Osaka 2019 Ana García

  1. 1. ¡Hola! はじめまして Soy Ana. Ana です Head of Marketing Spain at SiteGround
  2. 2. WordPress events #WCOSAKA2019 @Anagarcialop Community value Business value How to participate Left picture: Weiko
  3. 3. Community value #WCOSAKA2019 @Anagarcialop
  4. 4. #WCOSAKA2019 Community value @Anagarcialop Sharing knowledge Picture: Ana Cirujano
  5. 5. #WCOSAKA2019 Community value @Anagarcialop Attracting new members Picture: WP meetup Villaba
  6. 6. #WCOSAKA2019 Community value @Anagarcialop Improving the skills of existing members Picture: WP meetup Bilbao
  7. 7. Business value #WCOSAKA2019 @Anagarcialop
  8. 8. #WCOSAKA2019 Business value @Anagarcialop Direct advertising of your product Picture: WC NY 2019
  9. 9. #WCOSAKA2019 Business value @Anagarcialop Good knowledge of your competitors Picture: WC Minneapolis 2019
  10. 10. #WCOSAKA2019 Business value @Anagarcialop Meeting face-to-face your clients Picture: Adictos al Marketing 2019
  11. 11. #WCOSAKA2019 Business value @Anagarcialop Meeting potential business partners Picture: WC US 2019
  12. 12. #WCOSAKA2019 Business value @Anagarcialop Meeting potential employees Picture: CM Madrid 2018
  13. 13. How to participate #WCOSAKA2019 @Anagarcialop
  14. 14. #WCOSAKA2019 How to participate @Anagarcialop Attending Picture: WC Madrid 2018
  15. 15. #WCOSAKA2019 How to participate @Anagarcialop Volunteering Picture: WC Madrid 2018
  16. 16. #WCOSAKA2019 How to participate @Anagarcialop Sponsoring Picture: Adictos al Marketing 2019
  17. 17. #WCOSAKA2019 How to participate @Anagarcialop Organising Picture: Adictos al Marketing 2018
  18. 18. The power of events. Offline magic for your WordPress business #WCOSAKA2019 @Anagarcialop
  19. 19. Ana García López Where to find me next: Social Media Twitter: @Anagarcialop LinkedIn: https://www.linkedin.com/in/anagarcialop Email a.lopez@siteground.com

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