Bright Solutions for Life
What is brightup?

Fullscreen Picture

>> brightup is a
light automation solution
that makes everyday lights at
home amazi...
Welcome Home

TV Mode

Safety First

Never enter a dark home again,
let your lights welcome you.

Lights dim down when you...
zero installation

(1)

Connect the central
unit to the router
It connects your lamps to
the Internet and manages
your lig...
usp > product features

Context-aware
Automation

Zero Installation
Effort

Measure &
Save Energy
the unique
combination

...
system overview
user interface
differentiation

Plug & Play

Platforms

Custom

More than just remote control,
brightup offers context-aware
automation.
...
vision

>> Besides providing certain benefits,

smart home solutions need to require
no effort in installation, setup and ...
timeline
October

August
September

July
2012

2013

Seed
financing

January

October
February

2014

1st Software
prototy...
brightup meets Indiegogo

The Team

Indiegogo Campaign
Overview
Funding Goal:
Start Date:
Duration:
Min. # of Backers:

Se...
meets

http://get.brightup.de
February 14th – March 31st 2014
Share the light!
brightup GmbH
Kasernenstr. 12, 21073 Hamburg
+49 (0) 40 65917159
hello@brightup.de
www.brightup.de
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brightup smart lighting solutions

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brightup is connected hardware that allows you to automate, personalize and remote control your lights at home. brightup is the most intuitive smart lighting solution. This new product was developed in Germany by the tech-startup brightup GmbH.

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brightup smart lighting solutions

  1. 1. Bright Solutions for Life
  2. 2. What is brightup? Fullscreen Picture >> brightup is a light automation solution that makes everyday lights at home amazing <<
  3. 3. Welcome Home TV Mode Safety First Never enter a dark home again, let your lights welcome you. Lights dim down when you switch on the TV, home cinema for everyone. Random lighting when you’re gone, to protect what is dear to you.
  4. 4. zero installation (1) Connect the central unit to the router It connects your lamps to the Internet and manages your light scenarios. (2) Plug in your lamps The plugs add existing lamps to the system. (3) Download the app No setup! Instantly switch and dim your lights.
  5. 5. usp > product features Context-aware Automation Zero Installation Effort Measure & Save Energy the unique combination Share Control with Friends & Family Remote Access Secure & Reliable
  6. 6. system overview
  7. 7. user interface
  8. 8. differentiation Plug & Play Platforms Custom More than just remote control, brightup offers context-aware automation. brightup is the perfect combination of hardware and software with a consistent user interface. brightup is home automation for everyone. No expert help needed, neither big investments.
  9. 9. vision >> Besides providing certain benefits, smart home solutions need to require no effort in installation, setup and use. Based on this belief, brightup will develop into the number one choice for home automation. <<
  10. 10. timeline October August September July 2012 2013 Seed financing January October February 2014 1st Software prototype Proof of concept Today 2015 1st Hardware prototype Founding brightup GmbH Product launch Final prototype Crowdfunding campaign 2016 Home automation framework Extending system (heating, locking, ...) What we did What we will do With the seed investment we developed working prototypes in software and hardware, built up a great team and a solid brand positioning strategy. In order to get a proof of market, we will launch an Indiegogo campaign in the middle of February, further develop the product and ship the first products by October.
  11. 11. brightup meets Indiegogo The Team Indiegogo Campaign Overview Funding Goal: Start Date: Duration: Min. # of Backers: Sebastian (CTO): Home Automation Research and Development Ana (CMO): CSR and Customer Relationship program leader Kiran (COO): Supply Chain and Operations Management experience at Airbus GmbH Max (CEO): Team Leadership and Business Development experience at Körber AG (l.t.r.) All members are both MBA and Engineering Graduates € 130.000 14. February 2014 45 days 600 Perks Central Unit + 1 plug € 189 Central Unit + 3 plugs € 229 Central Unit + 5 plugs € 269 + Early Bird Bundles
  12. 12. meets http://get.brightup.de February 14th – March 31st 2014
  13. 13. Share the light! brightup GmbH Kasernenstr. 12, 21073 Hamburg +49 (0) 40 65917159 hello@brightup.de www.brightup.de

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