Location-based services


 Why you need to pay attention to
 Foursquare, Yelp, Gowalla & co.
SXSWi:
Foursquare got 76822
     new users
10 percent of checkins
    were in Austin
SXSWi:
  Foursquare had 50
percent penetration – in
 the home of GoWalla
Point of Foursquare:
  Find your friends.
But City Guide is next
push. See where your
 friends have BEEN.
Foursquare:
Could it become the digital
  generation's Zagat?
Badges & mayors
   are the hook
for Foursquare —
   not the point
What's next?
  “Passive checkins"
Use your credit card, get
      checked in
Potential uses:
Shack HQ iPhone app -
Tells you how long the
line is at Shakeshack,
    using (in part)
 Foursquare checki...
Do you have time to devote
         to LBS?
You can't afford not to.
Location-based services: Why
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Location-based services: Why

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A presentation I gave on Foursquare and location-based services at a recent Social Media Club breakfast.

Published in: Technology
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Location-based services: Why

  1. 1. Location-based services Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
  2. 2. SXSWi: Foursquare got 76822 new users 10 percent of checkins were in Austin
  3. 3. SXSWi: Foursquare had 50 percent penetration – in the home of GoWalla
  4. 4. Point of Foursquare: Find your friends. But City Guide is next push. See where your friends have BEEN.
  5. 5. Foursquare: Could it become the digital generation's Zagat?
  6. 6. Badges & mayors are the hook for Foursquare — not the point
  7. 7. What's next? “Passive checkins" Use your credit card, get checked in
  8. 8. Potential uses: Shack HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
  9. 9. Do you have time to devote to LBS?
  10. 10. You can't afford not to.

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