Building a Strong Brand Presence on Twitter


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Twitter has become an essential communication tool for breaking news, public debate, political protest, popular culture, and business. It’s an easy to use tool for engagement, research, customer service, and promotion. What can Twitter do for your brand or company? Join social media and branding expert Amy Vernon for inspiration and education on how to make Twitter – and their recently launched brand pages – a focal point of your social media strategy.

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  • Custom background; lists brands on the side
  • Background color matches company logo color. Simple, yet effective
  • Simple background; introduces you to those who are tweeting as the brand. Image bard shows how the devices are used in a variety of settings.
  • Simple background – color matches logo; logo only. Image bar shows the personalities who have shows on their network, killing two birds with one stone (both showing celebs, and advertising their shows, very subtly)
  • Background shows campus, colorful circuit boards. Happy people (a bit hidden – remember people are looking at your background on a variety of different-sized screens. Background flows off image bar. Background provides easy-to-remember links of other social accounts.
  • UPDATE VERBALLY IF NEW INFO has come out regarding these
  • Building a Strong Brand Presence on Twitter

    1. 1. Establishing a Strong Brand Presence on Twitter Amy Vernon @AmyVernon
    2. 2. Twitter 101 Provide value in your tweets  The 80/20 rule – 80% of the time providing value, rather than simply promoting  That other 20%? Better be done well Talk to your followers. Customer service Be an authority on your subject
    3. 3. Engagement
    4. 4. Content Customer service:  Respond to people complaining openly  Take to DM once you’re asking them for personal info, not from the start Links:  From all sources, even competitors if it provides valuable information  Be considered the go-to source for your subject area. Retweet others – followers or not, who provide appropriate content
    5. 5. Talk to your fans
    6. 6. Following Follow fewer accounts than follow you. If followed by both of these accounts, which looks more interesting to you, before clicking through?
    7. 7. Follow strategically
    8. 8. Following Choose people/accounts who are appropriate to follow.  If your focus is food, don’t focus on sports accounts Don’t follow back everyone who follows you. Don’t buy followers. DON’T BUY FOLLOWERS.
    9. 9. Don’t Buy Followers
    10. 10. Twitter page basics Profiles  Pepsico  UPS Brand pages  Dell  Intel  JetBlue Hashtag pages  #NASCAR
    11. 11. Profiles “Classic” Twitter profiles Like individuals Non-advertisers (for now) Fewer bells and whistles Still customizable
    12. 12. PepsiCo
    13. 13. UPS
    14. 14. Profile basics Background is not interactive  Links cannot be clicked on – make sure they are simple to type in Include handles of those who tweet on account or say who they are in the bio. Logo or simple image is best for avatar
    15. 15. Brand pages More customization than profiles Must advertise with Twitter (for now) More visually appealing than standard profiles Not tremendously different than standard profiles.
    16. 16. Dell
    17. 17. E! Online
    18. 18. Intel
    19. 19. Brand page basics Header image beneath profile box allows brand to choose the images, slogan, hashtag, etc.  Size: 835x90  No restrictions on content (as opposed to FB) Evokes more of a Facebook feel Promoted tweets are “pinned” at the top of the flow (Dell & Intel) Consistency between desktop and mobile
    20. 20. Hashtag pages Brand new (#NASCAR is the first one) For events, not specifically for brands Little to no editorial control over content  Certain accounts can be included even if not tweeting the hashtag  Post apparently can be “pinned” for any new visitor, but drops down as new tweets come in.  Still evolving
    21. 21. #NASCAR
    22. 22. Hashtag page basics Logo of brand behind the hashtag Custom background Information on event or upcoming events Image bar pulls pics from those tweeted into the hashtag Allows users to tweet directly into hashtag Shows who’s engaged in the hashtag
    23. 23. Twitter advertising Promoted accounts – Twitter highlights your account as one to follow. Geographic targeting. Promoted Tweets – Your Tweet shows up in people’s Twitter streams and at the top of search results. Target geographically or accounts like your followers. Promoted Trends – Your hashtag shows up in the “Trending” list
    24. 24. Twitter advertising
    25. 25. Questions?
    26. 26. Contact me Twitter: @amyvernon Facebook: /amyvernon LinkedIn: /in/amyvernon