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Building and Nurturing Global Online Communities

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This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org

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Building and Nurturing Global Online Communities

  1. 1. 2012 Association International Conference Building and Nurturing Global Online Communities May 1, 2012 2:45p.m. Bonnie Koenig and Amy Sample Ward #asaeintl
  2. 2. Who we areAmy Sample Ward Bonnie KoenigMembership Director PresidentNTEN: Nonprofit Technology Network Going International Who are you?
  3. 3. Why an Online Community?Engagement
  4. 4. Why an Online Community?Asynchronous
  5. 5. Why an Online Community? Offline
  6. 6. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow
  7. 7. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement
  8. 8. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement– Permission to take action
  9. 9. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating
  10. 10. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching
  11. 11. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding
  12. 12. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding• Transforming and Transition
  13. 13. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)
  14. 14. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)
  15. 15. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)
  16. 16. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association
  17. 17. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs
  18. 18. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)
  19. 19. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access
  20. 20. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it
  21. 21. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it• identify goals early on to help prioritize functionality options, adoption metrics, etc.
  22. 22. Case Study: TechSoup Global
  23. 23. Case Study: NetSquared
  24. 24. Case Study: NTEN
  25. 25. Case Study: NTEN
  26. 26. Our TipsTo help your efforts be most successful, we suggest:• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships
  27. 27. DiscussionIn your association, are you:• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!
  28. 28. Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-commu• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe /• http://globalscale.wikispaces.comBooks & Collections:We Are Media: http://wearemedia.orgSocial by Social: http://socialbysocial.com
  29. 29. Contact InformationBonnie KoenigPresidentGoing International(773) 233-5755bonnie@goinginternational.comhttp://www.goinginternational.comAmy Sample WardMembership DirectorNTEN: Nonprofit Technology Network415-397-9000amy@nten.org or amy@amysampleward.orghttp://amysampleward.org

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