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Case study – Independent Recording Artist


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Case study – Independent Recording Artist

  1. 1. Case Study – Independent Recording Artist
  2. 2. Name of the artist and the genre of music they produce  The artist I have chosen is Adele and she is a soul/pop artist
  3. 3. What record label are they signed to?  She is signed to an independent record label, XL Recordings.
  4. 4. Who distributes their music?  XL Recordings distribute her music
  5. 5. Do they have distribution outside of the UK?  She signed to Columbia records in the USA
  6. 6. Has the artist released an album in physical format?  She has released four albums in a physical format: 19 in 2008, Adele Live at the Royal Albert Hall in 2011 and 21 in 2011.
  7. 7. To what extent does the artist use social media and/or virals as part of their marketing? Some examples of the social media that she uses are:  Twitter  Facebook  Instagram By using social media she can announce tour dates and when new singles and albums will be released. This allows the information to go straight to her target audience/fans.
  8. 8. Where is there music available online?  iTunes  YouTube  Soundcloud  Napster    And other websites