TYPE MATTERS: 5 typographic tips
to make better work. Amy Papaelias | @fontnerd assistant professor, graphic design program, suny new paltz Hudson Valley Tech Meet Up | Wednesday, April 29, 2015

fuckyeahtypefacedesign.tumblr.com

ONE.
Use good fonts well.

Skolar ivory tower smarty-pants Tweed
& Corduroy cumulative 3.87 gpa Afficionados Type Designer: David Březina (2009) ❦ Foundry: TypeTogether

Source Sans FREEreadability 1/2 designer,
1/2 developer tech & coffee 3,256webstandards Type Designer: Paul D. Hunt (2012) ❦ Foundry: Adobe

TWO. Contrast [in size, weight
and style] creates hierarchy.

Something old, something new, something
borrowed, something blue.

Something Bigsomething small SOMETHING BOLD
something italic.

THREE. breathe in, breathe out:
Negative space gives visual pause.

Thereactuallyisalotofnegativespaceonthisslide,butit’s not being used very
effectively. If you squint your eyes— go ahead—you can see the space between lines of text. There’s not a lot of breathing room because the space be- tween lines and words is too monotonous. Negative space creates dynamic visual interest and makes a text more readable.

Thereactuallyisalotofnegativespaceonthisslide,butit’s not being used very
effectively. If you squint your eyes— go ahead—you can see the space between lines of text. There’s not a lot of breathing room because the space be- tween lines and words is too monotonous. Negative space creates dynamic visual interest and makes a text more readable.

There actually is a lot
of negative space on this slide, but it’s not being used very effectively. If you squint your eyes—go ahead— you can see the space between lines of text. There’s not a lot of breath- ing room because the space between lines and words is too monotonous. Negative space creates dynamic visual interest and makes a text more readable.

There actually is a lot
of negative space on this slide, but it’s not being used very effectively. If you squint your eyes—go ahead— you can see the space between lines of text. There’s not a lot of breath- ing room because the space between lines and words is too monotonous. Negative space creates dynamic visual interest and makes a text more readable.

FOUR. the details: Dashes &
Ligatures & Quotation Marks, oh my!

Dashes: [Em] ­—, [En] –,
[Hyphen] - Ligatures: ffluffy Quotation Marks: “smart quotes ” "inches

InDesign’s OpenType palette is shrouded
in mystery.

FIVE. Nerd Out. Typographic resources
abound.

☞ practicaltypography.com ☞ typographica.org ☞
smartquotesforsmartpeople.com ☞ practice.typekit.com ☞ typecast.com

THANKS! ☞ SHAMELESS PLUG ☞
BFA Graphic Design Senior Show Friday, May 8, 2015, 3–6 pm Student Union Building SUNY New Paltz www.bfagraphicdesign.info Amy Papaelias | papaelia@newpaltz.edu | @fontnerd