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Selling Strategy

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Published in: Marketing, Business, Education

Selling Strategy

  1. 1. 1. History & Status Quo: Identify historical context with veteran staff, while also generating their trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and objectives. 2. Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple and detailed documentation will set the foundation along with other methods of open communication. 3. Process: The process of implementation is just as critical as the strategy development. A firm timeline accompanied with a defined and streamlined process will guarantee completion. Communication updates to the organization about the project’s status will ensure success. STRATEGY SELLING
  2. 2. SO, WHO IS THIS CHICK?
  3. 3. SO, WHO IS THIS CHICK? @AMYLJORGENSEN
  4. 4. THESE TACTICS = ONE SIZE FITS ALL
  5. 5. SIT BACK & RELAX
  6. 6. YOU’RE REALLY BUSY
  7. 7. UNDER PRESSURE
  8. 8. STUFF IS A MESS
  9. 9. IT NEEDS TO BE CLEANED UP
  10. 10. YOU KNOW YOU’RE STUFF
  11. 11. & YOU HAVE IDEAS
  12. 12. PEOPLE ARE SCARED OF CHANGE
  13. 13. & HAVE CONTROL ISSUES
  14. 14. BUTT YOU’RE DETERMINED!
  15. 15. ( HE TOUCHED THE BUTT )
  16. 16. HOW DO YOU SHOW THE WAY?
  17. 17. CAN’T FORCE ANYONE
  18. 18. MUST GET PARTNERS
  19. 19. GOAL: CREATE AMBASSADORS
  20. 20. LET THEM TELL YOUR STORY
  21. 21. HOW?!
  22. 22. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  23. 23. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  24. 24. START WITH ANALYTICS
  25. 25. FEEL THE POWER
  26. 26. USER PERSONA & JOURNEY DORY NEW USER INFLUENCERS • WATER • REMINDERS • SQUISHY THINGS • TO FIND NEMO • FAMILY BIOGRAPHY DORY IS A BLUE FISH THAT ENCOUNTERED MARLIN AND SET OFF ON A QUEST TO FIND HIS SON, NEMO. SHE NEEDS HELP WITH HER MEMORY. CUSTOMER JOURNEY DORY MET MARLIN, THEN STARTED OFF TO FIND NEMO. THEY ENCOUNTERED SOME SHARKS AND THEN ROCKED THE EAC WITH CRUSH THE TURTLE. THEY RODE IN A WHALE BEFORE ENDING UP AT P SHERMAN 42 WALLABY WAY, SYDNEY. 1 2 3 4 5 OCEAN   EAC  WHALE  SYDNEY 
  27. 27. FOCUS ON USER EXPERIENCE
  28. 28. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  29. 29. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  30. 30. DISCOVERY SESSIONS
  31. 31. BE FRIENDLY
  32. 32. SMILE
  33. 33. AVOID ARGUMENTS
  34. 34. DON’T CRITICIZE
  35. 35. NO ONE WANTS TO BE PUT DOWN
  36. 36. ILLUSTRATE GENUINE INTEREST
  37. 37. LET THEM TALK 70% OF THE TIME
  38. 38. ASK QUESTIONS
  39. 39. LISTEN
  40. 40. TALK ABOUT THEIR GOALS
  41. 41. DEMONSTRATE ENTHUSIASM
  42. 42. SHOW HOW YOU CAN HELP THEM
  43. 43. GET THEM TO SAY “YES”
  44. 44. ADMIT IT IF YOU’RE WRONG
  45. 45. SET GOALS
  46. 46. SPECIFIC END RESULTS
  47. 47. LET THE IDEAS BE THEIRS
  48. 48. THEY ARE YOUR CO-PILOT
  49. 49. GIVE SINCERE APPRECIATION
  50. 50. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  51. 51. SITUATION ANALYSIS GOALS PLANIMPLEMENT MEASURE
  52. 52. REPEAT TACTICS • BE FRIENDLY • ASK QUESTIONS • AVOID ARGUMENTS • GET THEM TO SAY “YES” • FOCUS ON THE END GOALS • LET THE IDEAS BE THEIRS • GIVE SINCERE APPRECIATION
  53. 53. THERE’LL BE SOME BUMPS
  54. 54. AND FRUSTRATIONS
  55. 55. KEEP FOCUSED ON THE GOAL
  56. 56. & AVOID DISTRACTIONS
  57. 57. TOGETHER WE SUCCEED
  58. 58. QUESTIONS?

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