1. History & Status Quo: Identify historical context with veteran staff, while also generating their
trust and partnership. Conduct discovery meetings with key stakeholders to help solidify goals and
objectives.
2. Buy In: Organizational buy-in is critical for strategic implementation to be successful. Simple
and detailed documentation will set the foundation along with other methods of open
communication.
3. Process: The process of implementation is just as critical as the strategy development. A firm
timeline accompanied with a defined and streamlined process will guarantee completion.
Communication updates to the organization about the project’s status will ensure success.
STRATEGY
SELLING

SO, WHO IS THIS CHICK?

SO, WHO IS THIS CHICK?
@AMYLJORGENSEN

THESE TACTICS = ONE SIZE FITS ALL

SIT BACK & RELAX

YOU’RE REALLY BUSY

UNDER PRESSURE

STUFF IS A MESS

IT NEEDS TO BE CLEANED UP

YOU KNOW YOU’RE STUFF

& YOU HAVE IDEAS

PEOPLE ARE SCARED OF CHANGE

& HAVE CONTROL ISSUES

BUTT YOU’RE DETERMINED!

( HE TOUCHED THE BUTT )

HOW DO YOU SHOW THE WAY?

CAN’T FORCE ANYONE

MUST GET PARTNERS

GOAL: CREATE AMBASSADORS

LET THEM TELL YOUR STORY

HOW?!

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

START WITH ANALYTICS

FEEL THE POWER

USER PERSONA & JOURNEY
DORY NEW USER
INFLUENCERS
• WATER
• REMINDERS
• SQUISHY THINGS
• TO FIND NEMO
• FAMILY
BIOGRAPHY
DORY IS A BLUE FISH
THAT ENCOUNTERED
MARLIN AND SET OFF ON
A QUEST TO FIND HIS
SON, NEMO. SHE NEEDS
HELP WITH HER MEMORY.
CUSTOMER JOURNEY
DORY MET MARLIN, THEN STARTED
OFF TO FIND NEMO. THEY
ENCOUNTERED SOME SHARKS AND
THEN ROCKED THE EAC WITH CRUSH
THE TURTLE. THEY RODE IN A WHALE
BEFORE ENDING UP AT P SHERMAN
42 WALLABY WAY, SYDNEY.
1 2 3 4 5
OCEAN  
EAC 
WHALE 
SYDNEY 

FOCUS ON USER EXPERIENCE

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

DISCOVERY SESSIONS

BE FRIENDLY

SMILE

AVOID ARGUMENTS

DON’T CRITICIZE

NO ONE WANTS TO BE PUT DOWN

ILLUSTRATE GENUINE INTEREST

LET THEM TALK 70% OF THE TIME

ASK QUESTIONS

LISTEN

TALK ABOUT THEIR GOALS

DEMONSTRATE ENTHUSIASM

SHOW HOW YOU CAN HELP THEM

GET THEM TO SAY “YES”

ADMIT IT IF YOU’RE WRONG

SET GOALS

SPECIFIC END RESULTS

LET THE IDEAS BE THEIRS

THEY ARE YOUR CO-PILOT

GIVE SINCERE APPRECIATION

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

SITUATION
ANALYSIS
GOALS
PLANIMPLEMENT
MEASURE

REPEAT TACTICS
• BE FRIENDLY
• ASK QUESTIONS
• AVOID ARGUMENTS
• GET THEM TO SAY “YES”
• FOCUS ON THE END GOALS
• LET THE IDEAS BE THEIRS
• GIVE SINCERE APPRECIATION

THERE’LL BE SOME BUMPS

AND FRUSTRATIONS

KEEP FOCUSED ON THE GOAL

& AVOID DISTRACTIONS

TOGETHER WE SUCCEED

QUESTIONS?