Brighton SEO - Amy Hopper The Digital Wolverine. Growing my agency with a broken spine.

TOA Group
TOA GroupThe Digital Wolverine at TOA Group
Triumph Over Adversity
Growing my agency with a broken spine
Slideshare.Net/amyhopper
@theamyhopper
Amy Hopper
The girl who got hit by a car, shaved half
her head, and is now part-titanium like
some kind of digital wolverine.
Mental Health Consultant. Soon to Be Author.
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Amy Hopper
The Digital Wolverine
Mental Health in Digital Expert
Soon to be author…
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Audience
Participation
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
September 2013
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
“You’re so lucky”
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Miscarriage
Widowed to Suicide
High-speed car crash
Car crash no.2
Lost my job
PTSD x 3
Almost lost my house
Shut down
company offices
Chronic pain
for 6 years
Spinal fusion surgery
8 spinal surgeries
Lost use of legs
£40k in debt
Hair fell out Breakdown x 3
Behind the Scenes
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
No Comparison
Zone
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
How did you do it?
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
“No”
The most important word in your vocabulary
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Audience
Participation
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Focused on what
I COULD do
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
1% > 0%
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
I split ALL
my goals until they
were manageable
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
I curated my diary
AND the people in it
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
What makes me happy?
Who makes me happy?
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
LIFTED DRAINED
• Cooking
• Playing piano
• Gym
• Pilates / Yoga
• Snacks
• Hiking
• Chilling with my cat
• Public speaking
• Sharing knowledge
● Energy vampires
● Tax forms / admin
● Days without breaks
● Cluttered house
● Long emails
● Confusing communication
● Days without exercise
● Eating junk food
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
5/10 and below
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
F*ck the “hustle”
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
“Start by doing what is necessary;
then do what is possible, suddenly
you are doing the impossible.”
Saint Francis of Assisi
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
There are no failures; only
opportunities and learning
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
“You don’t want to have the first
conversation about mental health
with an employee when they are
already starting to struggle.”
Dr Pablo Vandenabeele, Bupa
@theamyhopper
Amy Hopper #TheDigitalWolverine #BrightonSEO
Thank you
@theamyhopper
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Brighton SEO - Amy Hopper The Digital Wolverine. Growing my agency with a broken spine.