Attending your first Dreamforce can be a little daunting. But not to worry as your Salesforce Community and I are here to help. Here are some fab tips and advice from your Salesforce peers to help you get through what is going to be an AWESOME week at Salesforce event of the year. See you there.

1. admin
Unofficial
guide to …
Dreamforce
2015
Top San Fran
drinks and
dining hangouts
PAGE 04 - 05
Why it pays to
get certified at
Dreamforce
PAGE 03
Jenny’s Dreamforce
hotpicks for Admins
PAGE 10
INSIDE
Anyone for cocktails? Certify yourself! ‘Not to miss’ events

2. Reasons you are
going to Dreamforce
Do you want to go to Dreamforce? – “Oh yeah!”
Content, learn, more content,
even more learning!
Admins have a lot to share and a lot to
learn. Dreamforce allows you to take
advantage of the experts on hand,
learn new features, give back to the
community. If you are presenting,
here is a big Admin high five to you
– YOU’RE AWESOME!
Meeting your peers
Jump on the opportunity to meet up
with the experts and peers that you
spend so much time communicating
with throughout the year on social
media and in the community – in REAL
LIFE. Ain’t that right Steve Mo? – “I love
to hear and see how other great Admins
are using the platform.” I say. That’s an
invite if ever I heard one! Just remember
to bring him an IPA.
New Technology
Immerse yourself in the biggest
technology event of the year.
Feel overwhelmed in the keynotes
with Marc Benioff and the plethora
of inspirational speakers, go crazy
with just about every AppExchange
vendor (OVER 400 Cloud Computing
Companies, yikes) and lose yourself
in cool new technology.
“Feel inspired, learn
and play with all the
new technology”
AMBER BOAZ, MVP
“The place to be
if you are serious
about Salesforce”
CHRIS EDWARDS, MVP
01
Unofficial guide to
Dreamforce 2015
Whether this be your 1st or your 7th
time (lucky you) at Dreamforce, all
135,000+ attendees have good reasons
for attending the most anticipated
Salesforce event of the year.
And if you are sat on the plane
heading to San Fran reading this and
you need to be reminded of why you
are attending Dreamforce then
maybe this will help.
“Geek out, have
fun, take selfies”
CHERYL FELDMAN, MVP

3. Is this the Salesforce
event of the year?
“Is there any other event? – MIKE GERHOLDT
“A chance to live in the
land of Salesforce. Guys,
the view from the inside
is AMAZING!”
RYAN HEADLEY, MVP
Who would
question whether
Dreamforce is the SF
event of the year?!
Well me (even if it is
rhetorical). But for those
who need reminding
why this event is
so special then
read on …
#1 It’s SO cool!
Dreamforce is HUGE – It really is. Last year alone saw
over 135k registered attendees, from 91 different
countries, spread across 18 venues, attending
1,450 sessions, listening to 20 different live concert
performances whilst drinking 5k gallons of coffee to
keep ‘em going. Phew. I think I’m going to need one
of those coffees!
#2 It’s bloomin’ marvellous!
Lots to learn with over 1,500 sessions (including 142
Admin Sessions), 188 hours of Salesforce Training and
one hell of a line up of keynote speakers, it will be tough
for anyone not to feel inspired by the end of Dreamforce.
#3 It’s one big celebration!
ADMIN DAY, ADMIN DAY, ADMIN DAY.
Yes, an entire day to celebrate just how AWESOME
we admins actually are. See you on the 17th September
for treats, contests and surprises!
“It’s a SF sensory experience
… the tastes, the smells,
sights, sounds. They will
last a lifetime!”
JENNIFER WOBSER, MVP
PSSST!
Word in the woods is that the Admin
Zone is taking a new path this year …
Expect something Different Folks!
#AdminLodge
02
Unofficial guide to
Dreamforce 2015

4. Getting Your Certification Game On!
03
Wouldn’t it be AMAZING if you could bring
something back to show for all the knowledge
that you have learnt at Dreamforce?
Say in the form of a swanky certificate?
Believe it or not, the event provides the
perfect opportunity for you to improve your
skill set by getting trained and then becoming
certified with half price classes, in half the
time, at #DF15.
Not sure if you want to
take on the added pressure
by taking exams at
Dreamforce?
Well hopefully some
advice from the Dreamforce
veterans can help make
your mind up.
Steve Mo - Success Community
legend and Amber Boaz, MVP,
both agree that price wise it
just makes sense!
Steve – “DO IT!!!
Take advantage of the
training sessions and the
reduced pricing.”
Geraldine Gray,
MVP GirlyGeeks founder –
“Just do it! Once you
have your cert no one
will take it away.”
Geraldine, I don’t think
I could have said it better myself.
Go for it! Take advantage of
gaining the relevant knowledge
from your peers and experts, do the
HOTs, workshops and mini-hacks.
But most of all don’t let the fear
of failing stop you – you can
always try again.
THE PRICE IS RIGHT IT’S YOURS FOREVER TAKE ADVANTAGE
“Watch out for the most
photographed (probably) guy at
Dreamforce, SaaSy – advice from
the wonderful Simon Lawrence,
MVP “Don’t get distracted by
SaaSy, despite how cuddly
he looks”
Unofficial guide to
Dreamforce 2015

5. Your Admin Hangouts
Breakfast Lunch Dinner
04
With all the walking (or running) from session to session, talking to all your community peers, playing with all
the cool gadgets in the expos and rocking out at the Gala, you are certainly going to want something other
than canapés, coffee, fruit etc to eat to keep you going from morning to night. The beauty of Dreamforce? It’s
got to be the location, San Francisco, and the abundance of eating places.
As recommended by the veterans of Dreamforce, behold your Admin haunts for the week …
Ryan Headley, MVP, – “Loves”
MEL’S DINER, as does Amber
Boaz who “always has at least one
breakfast there.” Then there is the
popular LORI’S 24 HOUR DINER
where you may see the likes of
Steve Mo hanging out at.
PEARL BURGER and SUPER
DUPER BURGER, are both really
close to the Moscone centre and
are reasonably priced. They are also
AMAZING according to Pearl Burger
connoisseurs and Brit MVPs Simon
Lawrence, Christopher Lewis and
Chris Edwards! I know I will certainly
be grabbing a bite there for sure!
Who’s in?
Or if burger isn’t your thing then
take Amber Boaz, MVP lunch time
choice of falafels at OASIS.
Fancy steak? Then head over to
MORTONS STEAK HOUSE –
Simon’s advice would be to “take a
loan out first.” Which can only mean
one thing – GOOD STEAK!
If that doesn’t tickle your taste buds
then Geraldine Gray’s advice is to
visit NOPA “…(go hungry all day
then sit at the bar or community
table and order the pork chop).”
Unofficial guide to
Dreamforce 2015

6. Your Admin Hangouts
05
Happy Hour
There are lots of ‘not so secret’ after parties to attend that I am sure you are aware of, but the
APPIRIO customer event party, is “way more fun and social”, according to Geraldine, who also
advises on heading over to the APPBASH if you can squeeze it in.
But if you are wanting to head out into San Fran and sit at a bar with your community peers, pick
any happy hour, but after that Ryan advises heading over to PANDORA KARAOKE BAR, but
beware there are a lot of your peers hogging the mic in there.
OR if you want to find me then I will most certainly be in this place thanks to Simon Lawrence
recommendation – TONGA (they have a band playing on a boat in the middle of a swimming
pool and your cocktail comes in a coconut)!
If you are after meeting Steve Mo – just visit any place that sells Pliny the Elder (not sure how
popular that is out in San Fran, so hopefully you won’t have you go to too many bars ;) )
Unofficial guide to
Dreamforce 2015

7. Dreamforce Apparel Essentials
FIRST DAY: For anyone attending Dreamforce for the first time it
is important to know what clothing to wear. Taking in factors
such as the ever changing San Fran weather, the fact that you
may be on your feet all day and that good old first impression
that you will want to make to potential clients and peers, getting
your apparel sorted is no mean feat/feet (see what I did there?)
So let’s see the DF veterans take
to the catwalk, #DF15 style
LAST DAY: SWAG! SWAG! SWAG! Let’s face it Salesforce peeps, the
likelihood of you returning home without at least one piece of swag is
remote! So while your intentions of dressing smart/casual may have
lasted half a day, getting swagged up is SOOOO much more fun!
See you at the photo booths!
06
“Business casual with comfy shoes.
Seriously, comfortable. Screw cute
shoes. Dreamforce is NOT the
time for cute shoes. Comfortable.
Have I mentioned that you should
have comfortable shoes?!”
AMBER BOAZ, MVP
CATWALK
1
“Linen trousers
for comfort”
MICHAEL GILL, MVP
CATWALK
2
“Bring clothes you love and feel
like yourself in – letting your
personality shine will make DF
much more memorable! For me
it was my flip-flops!”
JENNIFER WOBSER, MVP
CATWALK
4
Unofficial guide to
Dreamforce 2015
“I shall be wearing
my snazziest socks!”
MIKE GERHOLDT
CATWALK
3

8. Your Admin
Heroes’ Heroes?
We all know that people are they
key, they make up the heart of
Salesforce – the community.
With close to 2 million users in the
Salesforce community, we are certainly
not making our Salesforce journey alone.
We all have Salesforce peers who inspire
us, who we look up to or generally are the
go to person for when you need any kind
of Salesforce tips / support / sanity check
– #WhyAdminsDrink!
We all have
Salesforce heroes.
But who are your
heroes’ heroes?
See you all in the Admin Zone or at the bar*
for hugs. (*See Admin Hangouts on page 05)
“Sarah Deutsch is my
hero – she gives the
worlds best hugs!”
RYAN HEADLEY, MVP
“My Admin Hero is
Nik Panter. He was
the first person who
helped me with an
issue on Twitter.”
MIKE GERHOLDT “Jennifer Wobser and
Mike Gerholdt are my
Admin heroes/heroines.”
SIMON LAWRENCE, MVP
“All Admins are my
heroes. I can’t wait to
give them all a big hug.”
CHERYL FELDMAN, MVP
“Steve Mo is my hero.
I like to collect hugs
from him!”
GERALDINE GRAY, GIRLY
GEEK FOUNDER
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Unofficial guide to
Dreamforce 2015

9. Guess the Garment
Benioff’s Dress Predictions
If there is one thing that everyone wants at Dreamforce then it’s
a seat at the Marc Benioff Keynote.
Other than the amazing keynote information, announcements
and entertainment that will take place there, we all know the
real reason we want front row tickets to the show – to check out
Benioff’s shoes of course!
So while your head maybe in the cloud when it comes to fashion,
these fabulous predictions will bring you back to earth.
Prediction 1
#AwesomeAdmin
Shoes!
JENNIFER WOBSER,
MVP
Prediction 2
Sexy stubble
STEVE MO,
SUCCESS COMMUNITY
LEGEND
Prediction 3
Gadgets galore with
wearables. Fit bit on
one arm, Apple Watch
on the other!
MIKE GILL, MVP
That’s a shoe challenge if ever I heard one!
What are your @benioffshoe predictions?
(Yes it has it’s own Twitter page, obvs!)
“Can’t beat the
CloudWalkers”
MIKE GERHOLDT
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Unofficial guide to
Dreamforce 2015

10. Dreamforce Top Tips
09
Unofficial guide to
Dreamforce 2015
PLAN – understand what you need to bring back.
So if you want to brush up on your skills, then make
sure to attend Hands On Training sessions. If you
want to be strategic, comb the expo floor for new
vendors that will meet the requirements for what
you are looking for. Whatever the current need is,
look for a solution at DF.
– LAUREN JORDAN, MVP & GIRLY GEEK
There will be a sea of Dreamforce
bags in San Fran. Take your own backpack
and put your DF bag in it. That way you
won’t lose it if you put it down and two,
your colleagues can spot you in a crowd!
– SIMON LAWRENCE
Play the Safe Harbour Drinking
Game – Everytime you see a
Safe Harbour, you drink up!
– STEVE MO
Trailhead is going to be big at this years
DF – So if you haven’t earned your first
badge or at least some points you better
get going! If not, WHAT a place to start.
Happy #Trailblazing!
– JENNY BAMBER
Ben McCarthy’s Ultimate Dreamforce Tip
Competition Winner:
For first timers to take advantage of the massive
number of sessions and reduce information
overload, focus on the sessions that define or
compliment your role in using Salesforce.
– THAD HUBBARD – INSIDE SALES
ENGINEER AT NIDEC AVTRON

11. As you know there
are so many amazing
things to look forward
to at this years
Dreamforce. So if you
are a little stuck on
what to do or fancy
coming to say hello,
then you can find
me at any of my
‘DF Hotpicks’ …
HOW TO BE
A(N EVEN MORE!)
SUCCESSFUL
SOLO ADMIN:
Tuesday 15th
September, 3pm,
Marriot Marquis
Hotel, Yerba Buena
Salon 9.
SALESFORCE
WOMEN’S NETWORK &
GIRLY GEEKS PANEL &
NETWORKING SESSION:
Monday 14th
September, 6pm - 8pm
THE ALL UK AND IRL
WELCOME RECEPTION:
Tuesday 15th
September 7pm-10pm,
at The Waterbar,
Embarcadero.
WOMEN’S
INNOVATION PANEL
WITH SUSAN WOJCICKI
AND JESSICA ALBA:
Thursday 17th
September, 5pm-6pm,
Moscone South.
THE ADMIN KEYNOTE:
Thursday 17th,
3.30pm, Moscone West,
3rd Floor.
TRAILHEAD
GLADIATOR:
Wednesday 16th
September, 11.30am-12pm,
Team Two and a Half Brits
– Nana Greg and
Alex Tennant take
to the stage.
GALA: FOO FIGHTERS!
Thursday 17th September.
Rock on ADMINS!
APPBASH PARTY:
Wednesday 16th,
7pm-1am. City View
at the Metreon.
MARC BENIOFF &
PARKER HARRIS Q&A:
Friday 18th September,
2pm, Moscone West,
3rd Floor.
ADMIN DAY:
A day dedicated to
celebrating Admins!
Thursday 17th Sept.
Keep an eye for treats,
MVPs, contests and a
surprise at the
Dream Park!
Admin Zone: Everyday
throughout the event!
Trailhead: Continue learning
with the AMAZING Trailhead!
Admin Zone Podcasting:
Meet, chat and laugh with your
favourite podcasters in the
Admin Zone. Join Shaun Holmes
and I on the Cloudlife podcast
LIVE Thursday 9am-10am.
10
Dreamforce
Hotpicks
Unofficial guide to
Dreamforce 2015

12. The Good
Salesforce
Admins’
Manifesto
Good systems change your life,
we’ve said it before, and the
Salesforce platform is a great system
on which to build your organisation.
We hope that we made it loud and
clear though – great technology is
only part of the picture. What we
know is that behind every SF business
success story, there’s a going to be an
even greater Admin working hard to
keep everybody happily on track.
Our Good Salesforce Admins’ Manifesto
is for every Admin out there, putting in
the time behind the setup menu, to
make your systems stronger, better
and safer every day.
This is what we believe makes us
great admins. This is our manifesto.
Community makes you stronger
Questions answered, solutions found, meetups,
on demand peer expertise; with a
community this good, you are
never far from the support you
need. That’s because every
Admin knows that being part
of the Salesforce community
makes them stronger, and as a
result, it makes the organisation
we work for even stronger too.
Wear your certs with pride
Getting your Salesforce Admin Certificate
means you are apart of a pretty
exclusive club so wear your badge
of honour with pride. Not
only that but we support and
encourage anyone who is yet
to gain their certificate, as it’s
TOUGH (and some of the best
Admins around didn’t pass first
time around. True story).
All admins are craftspeople
Every Admin should be proud of the part they play
at their place of work. We are the
guardians of the system, the
defenders of the data, the
upholders of the workflows.
In short we are the platform’s
craftspeople. We take pride
in our work and find beauty
in elegant solutions to
tricky problems.
The AppExchange gives
you superpowers
The AppExchange is one huge store of preconfigured
solutions to problems you didn’t even
know you had…yet. When you’ve
got apps like this on demand,
then you can be sure that there
is a (power) tool for every tricky
situation. Admins know that using
the AppExchange wisely gives
them superpowers.
A heart for clicks with a head for code
While we can almost rule the world with clicks,
we know that our secret weapon
is to still have a head for code...
or in other words a logical,
programming mindset.
That’s what really makes a good
admin brilliant. Clicks and code
can coexist, and knowing when
to deploy one above the other
is our special skill.
Change is good
Three times a year the seasonal Salesforce winds
of change blow strong, and that means one thing:
a new release. New features, new
functionality, new ways of solving
old problems, every Spring,
Summer and Winter. Change
can be tough, but Salesforce
Admins know that this is what
keeps their platform a living,
breathing place to do business.
(code)
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CRAFTSPEOPLE
Unofficial guide to
Dreamforce 2015

13. 12
Special Thanks SIMON LAWRENCE
Force.com MVP, extreme programming, home brewing,
rock climbing, Land Rovering, motorbiking, heavy
metalling, meetup + tech advocate & blogger at
srlawr.blogspot.co.uk/
CHRIS EDWARDS
Salesforce MVP, Sales/Service Cloud Consultant, Adv
Admin, Developer, App Builder. London Admin UG
organiser. Blogger at www.salesforceweek.ly/
MIKE GERHOLDT
Salesforce Admin Evangelist | Multi-session Dreamforce
presenter. Certified Admin/Developer/ Sales Cloud
Consultant and author of ButtonClickAdmin.
BEN MCCARTHY
Salesforce MVP, 4x Certified, Conganeer at CongaMerge,
Gym fanatic, Dance Music fiend and Failure at Investing
in Stocks. I also like to blog salesforceben.com
AMBER BOAZ
Volunteer, 5x Salesforce Certified,
Salesforce MVP, and minion
with Codescience.
CHERYL FELDMAN
Salesforce MVP Sr Salesforce Leader GSD
Company, NYC UG, NYC Girly Geeks, blogger
at cherfeldman.blogspot.com
RYAN HEADLEY
Spring ‘15 Salesforce MVP, Salesforce Certified Dev,
Python/Django lover, Amateur Musician, Radial Web.
Blogger at www.Sudovi.com
LAUREN JORDAN
Salesforce MVP, Consultant at FujitsuAmerica, GirlyGeeks
Leader, Passionate about Technology, Salesforce, and all
things SciFi. Blogger at saasyforce.wordpress.com
JENNIFER WOBSER
Mentor, & Salesforce Vet Admin since 2003 / MVP
Winter ‘14 & ‘15 / Cert Adv Admin since 2008 /
GeoData Evangelist for RealZips.com
GERALDINE GRAY
Salesforce MVP, CRM Solutions & Strategic
Roadmaps at Endiem.com Nerd with a British
accent. Founder of GirlyGeeks.
MIKE GILL
Salesforce MVP, London Admin User Group Leader,
Blogger at www.salesforceweek.ly/
Unofficial guide to
Dreamforce 2015

14. Special Thanks
Desynit Limited, CityPoint, Temple Gate, Bristol BS1 6PL
T 0117 373 6880 E enquiries@desynit.com W www.desynit.com
Want to be part
of an awesome
Salesforce Admin
community?
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Register for a weekly update delivered directly to
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