Goldfish webportfolio july2013


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Goldfish webportfolio july2013

  1. 1. Amy Duncan | Chief Marketing Consultant | | 858.254.7009 | July 2013 PORTFOLIO Websites and Graphic Design
  2. 2. 2 Goldfish Website Design specializes in helping companies and create websites that capture and portray their image and message to their target audience. Our goal in working with you to develop your new website is to understand your business, your website goals, and how you want customers to engage with your website. We can build websites from as small as one page to large ecommerce sites with hundreds of pages. We can also develop your brand identity as we build the site. Sites can be developed in content management systems (CMS) like Wordpress and Joomla with training so you can manage the site. We can also build completely custom sites in Dreamweaver. About Goldfish Website Design ©Goldfish Consulting, Inc. 2
  3. 3. 3 Amy Duncan, Chief Marketing Consultant, has over 15 years experience designing and executing successful marketing programs for start-up, mid-size, and large global life science corporations. She’s led product management and managed corporate branding initiatives at Invitrogen; developed sales and marketing strategies at Applied Biosystems; and directed product marketing programs at Stemgent, an entrepreneurial start up. As a professional consultant Amy helps companies and scientific founders improve their strategic positioning to expand awareness and grow sales. She specializes in marketing strategy and launching new brands into the market. She’s recognized for her responsiveness, creativity, and professionalism. Amy has a BS in biochemistry from UC Davis and an MBA from San Diego State University. Goldfish Website & Marketing Team Jad Duncan, Design Chief, specializes in web and graphic design. Originally a stock broker and investment banker, he spent 10 years at General Atomics managing government contracts and purchasing. In 2000, he co-founded a software engineering government contracting business. Jad managed contracting, accounting, payroll, and human resources, growing the company to over 50 employees and $15M in under seven years. In 2008, Jad co-founded Goldfish Consulting having completed his web design certification at UCSD, where he’s designed over 30 web sites and counting. Jad has a BA in mathematical economics from UC Berkeley, an MBA from San Diego State University, and is a graduate of the UC San Diego Digital Arts Center (DAC). ©Goldfish Consulting, Inc. 3
  4. 4. Web & Design Clients ©Goldfish Consulting, Inc. 4
  5. 5. Analysis Design InternalAudit Market Assessment Market Research(VOC) Competitive Audit Messagingand Positioning CreativeBrief BrandPlatform Content  How strong is our brand?  Are there market opportunities for this idea?  What do customers think of this product?  What’s important to our customers?  Make our website attract and engage customers.  Make our newsletter more inviting to read.  Create an exhibit booth to match our brand. Content  Capture why customers use our product.  Improve our web copy/SEO. Strategy SocialMedia  Help me hone my message to a specific market.  How do we approach social media? WebCopy/SEO Brochures/ Newsletters Websites BrandIdentity Collateral BannerAds ExhibitBooths Goldfish Marketing Services ©Goldfish Consulting, Inc. 5
  6. 6. Before After 6 Before After Before After Life Science Websites
  7. 7. Before After 7 Before After Before After Life Science Websites
  8. 8. 8 Life Science Websites
  9. 9. 9 Medical Websites
  10. 10. Community Websites 10 No URL, event completed
  11. 11. 11 Attorney Websites
  12. 12. 12 Finance Websites
  13. 13. 13 Musician Websites
  14. 14. 14 Business Websites
  15. 15. 15 Automotive Websites
  16. 16. Brand Identity Logo • Business Card • Web Design ©Goldfish Consulting, Inc. 16
  17. 17. 17 Brand Identity: Logo • Business Card • Website
  18. 18. 18 Collateral Design
  19. 19. 19 Exhibit Booth Design
  20. 20. 20 Testimonials ©Goldfish Consulting, Inc. 20 “We have been using Goldfish Consulting for the past couple of years to assist our TimeLogic business with a variety of marketing related projects from strategic planning to execution of marketing and advertising tactics. We plan on continue to use her and her team moving forward. She is essentially part of our team.” - Ted DeFrank, President, Active Motif / Time Logic “Amy's group built my website, designed and printed flyers, created a company logo, and made the best business cards that I have ever had! I found that she is personable, creative, reliable and a person of high integrity. I highly recommend Amy Duncan for your next project.” - Martin Gollery, Founder, Tahoe Informatics “I recently hired Goldfish Consulting to rework my website and brochures at Pure Effect, Inc. I worked with Jad and Amy directly with all of my content and design for the website and brochures, and was very pleased with the results. I now use Goldfish for various other marketing tools, and will continue to do so in the future.” - Robert Robinson, President at Pure Effect, Inc. Environmental Solutions “When Orphagen was looking to re-work its company website we engaged Amy’s company Goldfish following a personal recommendation. Amy and Jad were very professional and offered a number of insightful options to suit our business, our target audience and the innovative vibe that Orphagen was looking to portray. On top of that, they were a delight to work with and I would highly recommend them.” - Cate Challen, Director of Business Development at Orphagen Pharmaceuticals “Amy's company, Goldfish Consulting Inc., helped us to re-design the look and feel of our marketing collateral, as well as re-design our website. They were truly a pleasure to work with and provided valuable insight and advice. Their work was of the highest caliber and the cost was very affordable. I highly recommend Amy and Goldfish Consulting, and will continue to use them for our business needs.” - Ed Marsh, General Manager at Expedeon, Inc
  21. 21. 21 Testimonials ©Goldfish Consulting, Inc. 21 “Amy is a very savvy business professional who was able to help me achieve VOC goals, quickly and easily with minimal time and input on my part. She was very responsive and able to get great interviews from several of our key customers. She wrote up the interviews in a concise, easy-to-read manner that passed through the approval process, both in house and from researchers, with minimal changes. Always pleasant to work with and happy to take on new projects. I would recommend Amy for any Marketing/VOC project you have.” - Robyn Leung, Manager, Scientific Writing, Illumina, “Amy has been an outstanding resource when I have needed expert assistance with communications and branding strategies. She has keen insight and high-level corporate experience dealing with demanding marketing executives. She created solid brand integration plans for me while at two major companies in the Life Science industry (Invitrogen and Affymetrix). In my current role as Sr. Director of Integrated Communications at Affymetrix, I have used her work as the foundation that guides all new brand integrations. She also developed a corporate product brochure that has been the dominate communication vehicle used at sales events and major corporate functions such as investor conferences and press events. Amy provides superb service and I will not hesitate to use her in the future should an opportunity arise. She has my highest recommendation and I am happy to speak with anyone seeking her consulting services.” – Annette Summers, Sr. Director, Integrated Communications, Affymetrix “We are all very impressed with the work you’ve done and think you are a great fit with the team here. We have more projects for you coming.” - Meredith Manning, Vice President Marketing, Sally Ride Science “It was a pleasure working with the Goldfish team to design and implement the TissueNetix website. I am very pleased with the result and I am looking forward to working with Goldfish on future projects for my company.” - David A. Giegel, President, TissueNetix
  22. 22. 22 Contact us through email or a phone call. From there we’ll set up time to talk about what you need and how we can help. After our meeting, Goldfish will draft up a proposal and upon agreement, work will begin. Getting Started with Goldfish To get started, please contact Goldfish at:  +1-858-254-7009  ©Goldfish Consulting, Inc. 22