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UX & The Heisenberg Uncertainty Principle - SXSW 2015

User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.

To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.

Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

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UX & The Heisenberg Uncertainty Principle - SXSW 2015

  1. 1. user experience and the Heisenberg uncertainty principle
  2. 2. uncertainty awareness process
  3. 3. uncertainty awareness process
  4. 4. change not intuitive unknown
  5. 5. uncertainty awareness process
  6. 6. “An inattentive person studies matters only superficially. He misconceives the worth of things because he does not spend enough time and patience to search a matter individually. He hears half of everything and is also most inconsistent in execution.”
  7. 7. “Attention is the rarest and purest form of generosity”
  8. 8. uncertainty awareness process
  9. 9. “the way one thing behaves effects the behavior of another thing”
  10. 10. “To be honest with you, I would be lying if I didn’t tell you that I was expecting the ball. Yes, I was expecting the ball. But in life, these things happen.”
  11. 11. erything. I saw Wilson looking over there and t his head still,… I just knew they were going to throw and my instincts went with my mind and made the play.”
  13. 13. what’s your process?
  14. 14. Example 3 - standard process diagrams
  15. 15. Example 3 - standard process diagrams
  16. 16. uncertainty awareness process a case study
  17. 17. uncertainty is opportunity
  18. 18. is your process easily adaptable?
  19. 19. step way back take another look
  20. 20. nk about the unique aspect of showering when compared with everything else people do all day long. naked private soothing inspiring safe
  21. 21. bring awareness to habits
  22. 22. how many of you think you would like a touch screen in your shower?
  23. 23. I would love a touch screen in my shower!
  24. 24. “I want my perfect shower every time”
  25. 25.