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UX and The Heisenberg Uncertainty Principle

A teaser deck for our upcoming presentation at SXSW Interactive 2015:

User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.

To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.

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UX and The Heisenberg Uncertainty Principle

  1. 1. User Experience and the Heisenberg uncertainty principle
  2. 2. not this…
  3. 3. The Heisenberg Uncertainty 
 Principle states that you can 
 never simultaneously know the exact position and the exact speed of an object. …this…
  4. 4. the world is uncertain
  5. 5. how do we design for an uncertain world?
  6. 6. case study: showering
  7. 7. Friday, March 13th at 3:30 pm JW Marriott Salon A
  8. 8. Jeff Alpen Laura Blanchard #heisenberg