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Paid Media Process & Strategy

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Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts

Published in: Business, News & Politics

Paid Media Process & Strategy

  1. 1. PAID MEDIA
  2. 2. AGENDA ! Media Planning Process / Workflow ! ! Deliverables for Client ! ! Media Buying Types ! ! Digital Targeting Types ! ! Digital Ad Types ! ! Digital Creative Specifications ! ! Staying Current / Industry Shifts 2
  3. 3. MEDIA PLANNING PROCESS / WORKFLOW Paid Media

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