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WARNING:THIS SESSION MAYTEACH YOU HOW TOBE PROFITABLERor SANER
Who can do your business?
DataPeople Tech=System
2 Paths to ProfitGeneratingRevenueReducingExpensesDataPeople Tech
Systems NeededWay toMeetPeopleMatchClients toProductsCreateProductsor ServiceSpendand GetPaidManageRisk“CYA”ManagePeople
MarketingWay toMeetPeople
SalesMatchClients toProducts
OperationsCreateProductsor Service
Legal and ComplianceManageRisk“CYA”
Human ResourcesManagePeople
FinanceSpendand GetPaid
Systems NeededWay toMeetPeopleMatchClients toProductsCreateProductsor ServiceSpendand GetPaidManageRisk“CYA”ManagePeopleMa...
10%90%Match Clients to ProductFAIL%ofSales
PLAN your Tech
Total Cost of OwnershipContactManagerTrack Leadsand ProspectsImport fromQuickbooksHave Custom AppsIntegrate with Quickbook...
Total Cost of OwnershipTraditional Data StructureCallnotesCallnotesDocsCompanyContactPhone EmailAsstWebHighrise “Simple” S...
Danger of Specialties★ Ask a wordpress developerhow to solve your problem– guess the answer?★ Ask a PHP developer howto so...
Platform v. Code★ Carpenters use hammers. Developers writecode.
Configuration is Key
Stay in the Stack
“Integration” vs. Import★ Nothing “integrates” with linkedin – ormailchimp either★ If a CSV is involved, it isn’t an integ...
Elements to ConsiderComplete Pending
Know Data Flow
What are the People Doing?★Hint: “People” can beinterchanged with “Process”when your business isn’tstandardized by technol...
When the bestmarketing wins,you lose.If your graphic designer pickedyour business technology,you’re in trouble.
What are you trying to DO?★ Everyone saying you needfacebook as a marketing tooldoesn’t make it true.★ The same goes withs...
Don’t move toomuch cheese“It must be remembered that there is nothing moredifficult to plan, more doubtful of success, nor...
Ask Me QuestionsAmy LarrimoreCEO and Chief Strategistwww.amylarrimore.comManaging Partnerwww.empirebuilders.com
Business people - how to build a technology architecture
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Business people - how to build a technology architecture

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Presented at PodCamp 2012 and as such the material is a little scandalous to tailor to the audience.
This is a power point that explanins how a business person can put together and evealuate their business technology within a system. It's appopriate for anyone trying to put their data into a system to run their business better and is suggested for those who want to be more effective at communicating with IT and IS staff.

Published in: Business, Technology
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Business people - how to build a technology architecture

  1. 1. WARNING:THIS SESSION MAYTEACH YOU HOW TOBE PROFITABLERor SANER
  2. 2. Who can do your business?
  3. 3. DataPeople Tech=System
  4. 4. 2 Paths to ProfitGeneratingRevenueReducingExpensesDataPeople Tech
  5. 5. Systems NeededWay toMeetPeopleMatchClients toProductsCreateProductsor ServiceSpendand GetPaidManageRisk“CYA”ManagePeople
  6. 6. MarketingWay toMeetPeople
  7. 7. SalesMatchClients toProducts
  8. 8. OperationsCreateProductsor Service
  9. 9. Legal and ComplianceManageRisk“CYA”
  10. 10. Human ResourcesManagePeople
  11. 11. FinanceSpendand GetPaid
  12. 12. Systems NeededWay toMeetPeopleMatchClients toProductsCreateProductsor ServiceSpendand GetPaidManageRisk“CYA”ManagePeopleMarketing Sales OperationLegal HR Finance
  13. 13. 10%90%Match Clients to ProductFAIL%ofSales
  14. 14. PLAN your Tech
  15. 15. Total Cost of OwnershipContactManagerTrack Leadsand ProspectsImport fromQuickbooksHave Custom AppsIntegrate with Quickbooks$60/yr/user$300/yr/user$780/yr/userSalesforcePricingLevels$1500/yr/user + $3K$2700/yr/user + $5KWhen do mostpeople discover this?After their 90 day trialis up and their info isalready in there.Let’s Buy Salesforce!•We’re a simple company, we don’t need a lot of bellsand whistles.•There are 3 of us who need to access it + 1 admin.•Linkedin Integration would be nice and really just aplace to remember when to call prospects.•And something that connects to the quickbooks sowe don’t have retype all the info when they becomeclients.Easy Peasy, Right?
  16. 16. Total Cost of OwnershipTraditional Data StructureCallnotesCallnotesDocsCompanyContactPhone EmailAsstWebHighrise “Simple” StructureCompany“Notes” and“Docs”ContactContactInfoWhen do mostpeople discover this?When they need toget their data OUT.Usually, quickly.Goes toMemoParseneededGo Cheap – Go Highrise!•We like the idea of having a project managementsystem and a CRM that’s automatically connected.•We think “simplicity” and “look and feel” areimportant.•Price is really important to us. Free is great!•Those 37Signals guys are rad – and funded – theyare on to something.Easy Peasy, Right?
  17. 17. Danger of Specialties★ Ask a wordpress developerhow to solve your problem– guess the answer?★ Ask a PHP developer howto solve your problem –guess the answer?★ Ask a SAGE ACTconsultant how to solveyour problem – guess theanswer?
  18. 18. Platform v. Code★ Carpenters use hammers. Developers writecode.
  19. 19. Configuration is Key
  20. 20. Stay in the Stack
  21. 21. “Integration” vs. Import★ Nothing “integrates” with linkedin – ormailchimp either★ If a CSV is involved, it isn’t an integration
  22. 22. Elements to ConsiderComplete Pending
  23. 23. Know Data Flow
  24. 24. What are the People Doing?★Hint: “People” can beinterchanged with “Process”when your business isn’tstandardized by technology★“Customer” of each process★Shit flows downhillYES, Soloprenuer –you are a PEOPLE!
  25. 25. When the bestmarketing wins,you lose.If your graphic designer pickedyour business technology,you’re in trouble.
  26. 26. What are you trying to DO?★ Everyone saying you needfacebook as a marketing tooldoesn’t make it true.★ The same goes withsalesforce and quickbooks.★ For you, each of the sixsystems work well if…★ Get paid on time, havecontracts signed and stored,manage your SEO
  27. 27. Don’t move toomuch cheese“It must be remembered that there is nothing moredifficult to plan, more doubtful of success, nor moredangerous to manage than a new system. For theinitiator has the enmity of all who would profit by thepreservation of the old institution and merely lukewarmdefenders in those who gain by the new ones. ”― Niccolò Machiavelli
  28. 28. Ask Me QuestionsAmy LarrimoreCEO and Chief Strategistwww.amylarrimore.comManaging Partnerwww.empirebuilders.com

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