Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Positioning

124 views

Published on

  • Be the first to comment

  • Be the first to like this

Positioning

  1. 1. POSITIONING• Axis bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse needs of individuals and corporate clients, so the bank wants to highlight following points in their positioning statements• Customer centric• Service oriented• Product innovation
  2. 2. PRODUCTS CREDIT CARDSSAVINGS PRODUCTS LOANS MUTUAL FUNDS
  3. 3. PERSONAL BANKING TERM DEPOSITS FIXED DEPOSITS RECURRING DEPOSITS
  4. 4. CARDSGOLD CARD GOLD PLUS CARD SILVER &SILVER CARDS
  5. 5. CORPORATE BANKINGACCOUNTS SERVICES• NORMAL CURRENT • PRIVATE EQUITY ACCOUNT• TRUST CURRENT ACCOUNT • CAPITAL MARKET FUNDING • E-BANKING
  6. 6. RETAIL BANKING PERSONAL LOANS & LOANS ADVANCES HOUSINGDEPOSITS LOANSSCHEMES CONSUMER AUTO DURABLES LOANS

×