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At IDenTV our mission is to create powerful video analysis capabilities and actionable insights from Video Big Data. Transparency for ad-buyers & advanced analytics to sellers bridging the gap between TV & digital/social video providing better measurement, decision support & eventually the goal of facilitating programmatic multi-platform video-marketplaces. For years IDenTV has been the only software based technology company that does not rely on intrusive or manual processes. Further, we are the only company to push the bounds of deploying and executing this type of advanced analysis in REAL-TIME while remaining highly efficient - both in cost and resources.
IDenTV’s IVP™ & “Video Juicer™”: Real-time automated content recognition & artificial intelligence powered video analytics platform, which accurately produces rich contextual metadata from large amounts of video.
Identifying: Faces, Objects, Brand/logos, Activities, Scenes, CC extraction, multi-lingual ASR, Geo Location, NLP/Semantics & more. Integrating with any type or video source (Live TV, VOD, Archive), with modules designed to be plug-and-play for better performance. Create numerous value propositions to the media & entertainment industry including:
- Ad verification parsed by location and user metadata in real-time
- Ad-Ops/Marketing Workflow Automations: Real-Time Video Verified Post-Log (“as run”) Generation
- Brand Safety
- Rights management & Copyright and piracy alerts
- Content Moderation: Determine content (both good and bad) upon initial upload based on predefined criteria. Pinpointing illicit content or activity, actions or threats geo-spatially (jihadi, bomb-making, torture, etc.)
- Advanced Ad targeting through connective analysis of context in posted images and videos (hyper-targeting based on content and behavior of user – “Contextual Hyper-Targeting”)
- Synchronized Cross-channel Marketing: Event triggers from streaming or live TV push targeted ads to re-targeted viewers on smart/mobile devices, increasing ROI to advertisers by connecting brands with high-intent high-value users.
For years IDenTV has been the only software-based technology company that does not rely on intrusive or manual processes for advanced real-time artificial intelligence powered automated content recognition. Producing unparalleled insights and valuable analytics from vast repositories of video. Via innovation IDenTV is augmenting and optimizing how video analysis is done and how analytics are produced and consumed. IDenTV strives to continuously drive value across the media industry and beyond with our innovative technology stack and talented team of engineers and scientists.

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IDenTV Capabilities Overview 2017 (with Demos)

  1. 1. • A.I-driven real-time video indexing and exploitation • Ability for automated facial, object, brand/logo, activity and scene recognition The next evolution in large-scale video search and analytics Contains IDenTV’s Confidential, Proprietary, or Privileged Information
  2. 2. The IDenTV Intelligent Video-Fingerprinting Platform (IVP) We assembled a global team of top computer vision, machine learning, and imaging scientists and engineers to transform the way large-scale video can be understood and analyzed. We created the IVP, a commercially deployed technology that enables high-speed visual content recognition and indexing, combined with real-time search and verification of massive amounts of video with extreme accuracy, efficiency, and scalability IDenTV offers true video big data analytics
  3. 3. Technological Capabilities and Performance Real-time Ad Monitoring on 150+ Channels in the US and Abroad Automated New Ad Detection 24/7 Real-Time Ad Detection Real-Time & Historic Analytic Dashboards Vast Metadata Field Search (Time, Channel, Program, etc.) Real-time data available via RESTful API and Webhook Real-time TV ad data allows for more powerful attribution analysis Powering ad-synchronization across platforms (i.e. coordinating ad placements on digital platforms with when the same ad aired on TV).
  4. 4. Use-Case: Real-Time Cross-Channel Synchronized TV to Mobile Targeted Advertising PROBLEM: Media Agency clients had saturated digital spend but were hesitant to buy on TV – Due to lack of data: Unknown air-times, delayed reports and inherent lack of transparency SOLUTION: Introduced hyper-targeted synchronized cross- channel marketing TV campaigns, powered ONLY via transparent real-time video verified real-time reporting. Real Time frame by frame detection 24/7/365 across 120+ Channels and a set of 50 client creatives designed to target different demographics – Powering event based cross- channel marketing from TV to Social Media and digital marketing channels. RESULTS: Real-time data-driven marketing with instant analysis & re-targeting on social/digital marketing channels leading to maximized ROI – Lift of 20% in downloads and 16% in usage over the baseline week over week! · Blue Line: Represent KPIs or activity (downloads/installs) of the clients app · Red circles Represents Client TV Spot airings TV’s attributed lift or conversions/KPIs/ROI shown by the Red line and Green lines where: · Red line: Client app install’s lift using TV data · Green line: Client baseline performance (app installs)
  5. 5. Integration with partner (top) shows video verified real-time ad airings and the client’s Key performance Indicators (KPIs) – Web traffic, social activity, downloads, app usage, in-app purchase etc. Graphic Below: Red Circles - Client TV Ad Airings and the Teal circles highlight Ads that created “lift” or a spike in activity – downloads or a higher app store ranking Highlighted by the teal arrows: Lift seen shortly after an Ad airing demonstrates the organic impact of TV but also the impact of synchronized cross-channel re-targeting and could only be executed in real-time via IDenTV’s real-time analytics. Use-Case: Real-Time Cross-Channel Synchronized TV to Mobile Targeted Advertising
  6. 6. Use-Case: Cable Operator (Liberty Global Pilot) Scope: • Test of various advanced advertising vendor’s technologies & solutions. • 6 Channels from Ziggo Cable in Netherlands Captured by IDenTV • IDenTV’s creation of new Ad Database initial capture of over 3,000 unique ads with IDenTV’s automated tools continuing to capture all new ads throughout the POC. • Real-Time reporting delivered via Webhook & API • Initial Testing Period – 4-6 weeks Results: • Described as “Best in Class in technology’s efficiency & data” by Head Solutions Engineer • Continued work with IDenTV for 6+ months • On-going discussions with LG Ventures Goals as Described: • Testing the integration of new/better data & technologies for the creation of new advanced advertising products & services, creating analytic revenue stream. • Via leveraging advanced video analysis & their wealth of demographic/subscriber profiles creating unparalleled analytical insights for media buyers/brands– connecting them to high-intent, high-value end-users. • Further, new services – Enhancing targeting, premium ad sales & placements. Dynamic Ad-insertion for Pay TV, IPTV/VOD & Addressable TV portfolio’s. • Secondary uses included internal workflow automations and creating cost efficiencies. • Selection of Netherlands market was to test in non-standard advertising practices as they operate around the world.
  7. 7. Faces Objects Brand/logos Activities Scenes CC extraction or multi-lingual ASR Geo Location Modules are designed to be plug-and-play for better performance. Perfect for Live TV, VOD (Contextual Ad Targeting) and large video archives. Technological Capabilities and Performance Video Juicer™: Real-time video analytics and rich metadata platform based on computer vision and automated content recognition system, which can accurately identify:
  8. 8. Technological Capabilities and Performance IDenTV’s Video JuicerTM : Rich Contextual Metadata VIDEO JUICERTM - Real-time Multi-Channel Processing - Real-time Content Identification - Deep Visual Contextual Metadata Reporting Brand/Logo Recognition (Brand-Safety) Facial Recognition Scene: Highway Scene & Object Recognition OCR ASR/Transcription Content Recognition with B.I. tools High Scalability & Cost Efficiency Any Video Content: Live/Streaming, VOD, Archival Any Smart Device: TV, Mobile, Tablet, Players
  9. 9. Video Juicer™: Contextual Based Targeting & Dynamic Ads Insertions (DAI) From detected Brand, Analytics engine matches IDenTV’s detected context with creatives in Ad Server for targeted & dynamic multi-platform advertising. Bet 365 Mobile App Promo Bet 365BPL FootballNBC AD SERVER Contextual Metadata Insights: Scene: Soccer Brand: Bet365 Analytic Engine Matching Ad-Server Content with Contextual Metadata Verification of Dynamic Contextually Targeted Ad Playout Dynamically insert contextually targeted ads
  10. 10. Applications of IDenTV Technologies & Services Large Online Video Repositories Ad verification parsed by location and user metadata in real-time Ad targeting through connective analysis of objects in posted images and videos (hyper targeting based on content behavior of user – “Contextual Targeting”) Copyright, piracy alerts and royalty tracking based on audiovisual fingerprinting Ability to push targeted ads on the mobile devices triggered by streamed ads/concepts from linear TV, hence increase ROI to advertisers Determine context of content (both good and bad) upon immediate upload using pre-defined criteria on one or more features: Faces/People, logos, speech/text, activity, image, etc. Pinpointing illicit content or activity, actions or threats geo-spatially (jihadi, bomb-making, torture, etc.) Done on live/streaming, VOD, digital video or archived video in real-time or via batch.
  11. 11. Big Video Index (BVI) w/ Computer Vision applied to live TV, VOD, mobile and large archives
  12. 12. Technological Capabilities and Performance Big Video Index Built on light “scene” indexing that is based on fast client/server interactive disambiguation for clip identification Ability to index massive video hours and perform search on that video in milliseconds Ability to install a small footprint on mobile devices and browsers Scalability Mission critical transaction processing platform Ability to scale for hundreds of channels/thousands of sensors Identify indexed content running on millions of devices
  13. 13. BVI Use-Cases In-Device: Mobile & Smart TV Video Indexing and Tracking To index and identify all the footage on a mobile device as it is streaming (Social or Traditional Media, or the Device Camera) To use image search, not audio (avoid difference in languages issue) To index new added videos at the same rate they are produced (real time object and or facial detection of reference data) Scalable to millions of devices Can be in-device or in-app ecosystems To Enable Cross-Platform TV Measurement
  14. 14. Technological Capabilities and Performance Performance metrics Indexing is immediate and in real-time. Can be done while watching/viewing media source Search: 50 trillion image comparisons per hour (can run 40M per second on a single core) On a laptop with 3,000 hours of video, query time is below 30 milliseconds A single server will take thousands of indexed hours of video and 15,000+ simultaneous clients. Can scale to process billions of hours of video and millions of clients. If DB driven: A single server will serve billions of indexed hours
  15. 15. “IDENTV selected as Top 5 Artificial Intelligence company in Washington D.C area” January 2017 Tandem National Security Innovations and Booz Allen Hamilton
  16. 16. IDenTV: Battle-Tested in Demanding Environments Real-time video fingerprinting and raw video analysis for special operations community. IDenTV’s Intelligent Video Platform (IVP) is an engineering and architectural solution that will radically reduce the amount of manpower, space, power and time required for data exploitation of Full Motion Video (FMV) sensor platforms, using client furnished tagged data. Integration with advanced ISR (Intelligence, Surveillance and Reconnaissance) capabilities in support of aerial object detection from fixed wing sensors using reference data. Further Media Monitoring solutions across 5 countries covering the Middle East partnered with Novetta Solutions providing real-time intelligence. Contains IDenTV’s Confidential, Proprietary, or Privileged Information
  17. 17. IDenTV Facial & Logo Recognition for National Security IDenTV has also developed facial and logo recognition capabilities. Contains IDenTV’s Confidential, Proprietary, or Privileged Information
  18. 18. Other Applications Non-Profit/NGO Wild-Life Object Detection IDenTV is internally working to create multiple training models and data-sets for Object recognition of animals in the wild: - Deploy to parks & Non-Profit Organizations - Provide various models for different sensor types: Standard Video Feeds, Thermal Video & Infrared Video Feeds. - Build Ontologies to recognize specific endangered species - Pinpointing illicit content or activity, actions & automated aerial patrols for anti-poaching - Real-time data with historic metadata for tracking changes in the ecosystem/environment.
  19. 19. Founding Engineers: Proven Track Record 25 years deploying commercial-grade solutions focused on machine translation, audio fingerprinting, natural language processing, and speech recognition Licensed key technologies in national security domain to include DARPA, Defense Department, CIA, and Special Ops community, among others Proven experience transitioning innovation from the defense sector to commercial applications at scale Multiple companies and exits: previous acquisition by publicly-held SAIC and sold APPTEK IP assets to eBay Founded IDENTV in 2014 and invested $7M (to date) to address major strategic challenge of massive video indexing and search
  20. 20. Mohammad Shihadah Chairman and CEO Over 35 years experience in private and public company management for technology companies. Co-founder of AppTek, acquired by eBay. Bob Milani CTO Over 20 years experience in software development and design including enterprise entertainment/TV, mobile, VOIP. Marco Baena Chief Scientist 22 years experience in the field of software invention, development including software security systems, distributed computing, machine learning and enterprise web development. Dr. Mark Hughes Computer Vision Lead 10 years experience in image and video search technologies. IBM Research Engineer at IBM’s Watson Health System. Harish Seshadri Chief Architect 21 years experience in software invention, development and consulting including development of software security systems, distributed computing, machine learning. Amro Shihadah Co-founder and COO Experience in M&A and Financial Accounting , serial entrepreneur with first start-up at age 16 and working on various tasks at an operational & leadership capacity. Oliver Myers, Esq VP of Business Development Executive Director of The US Chamber of Commerce in Turkey, Former Counsel to the Board of Large Turkish-Investment Group involved in Real Estate, Aerospace, Defense and Entertainment. Mudar Yaghl Board Member Decades of natural language processing (NLP) and human language technology (HLT) experience. Co-founded several technology companies, including AppTek, acquired by eBay Hassan Sawaf Advisor Former Head of Artificial Intelligence, Scientific Advisor - eBay Labs Currently AI Director at Amazon Stephanie Bellistri Advisor International Affairs, Counterintelligence and Security expert. Former senior advisor to Palantir Technologies and former Senior Operations Officer at the CIA. Leadership and Advisory Team

At IDenTV our mission is to create powerful video analysis capabilities and actionable insights from Video Big Data. Transparency for ad-buyers & advanced analytics to sellers bridging the gap between TV & digital/social video providing better measurement, decision support & eventually the goal of facilitating programmatic multi-platform video-marketplaces. For years IDenTV has been the only software based technology company that does not rely on intrusive or manual processes. Further, we are the only company to push the bounds of deploying and executing this type of advanced analysis in REAL-TIME while remaining highly efficient - both in cost and resources. IDenTV’s IVP™ & “Video Juicer™”: Real-time automated content recognition & artificial intelligence powered video analytics platform, which accurately produces rich contextual metadata from large amounts of video. Identifying: Faces, Objects, Brand/logos, Activities, Scenes, CC extraction, multi-lingual ASR, Geo Location, NLP/Semantics & more. Integrating with any type or video source (Live TV, VOD, Archive), with modules designed to be plug-and-play for better performance. Create numerous value propositions to the media & entertainment industry including: - Ad verification parsed by location and user metadata in real-time - Ad-Ops/Marketing Workflow Automations: Real-Time Video Verified Post-Log (“as run”) Generation - Brand Safety - Rights management & Copyright and piracy alerts - Content Moderation: Determine content (both good and bad) upon initial upload based on predefined criteria. Pinpointing illicit content or activity, actions or threats geo-spatially (jihadi, bomb-making, torture, etc.) - Advanced Ad targeting through connective analysis of context in posted images and videos (hyper-targeting based on content and behavior of user – “Contextual Hyper-Targeting”) - Synchronized Cross-channel Marketing: Event triggers from streaming or live TV push targeted ads to re-targeted viewers on smart/mobile devices, increasing ROI to advertisers by connecting brands with high-intent high-value users. For years IDenTV has been the only software-based technology company that does not rely on intrusive or manual processes for advanced real-time artificial intelligence powered automated content recognition. Producing unparalleled insights and valuable analytics from vast repositories of video. Via innovation IDenTV is augmenting and optimizing how video analysis is done and how analytics are produced and consumed. IDenTV strives to continuously drive value across the media industry and beyond with our innovative technology stack and talented team of engineers and scientists.

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