SlideShare a Scribd company logo
1 of 14
Download to read offline
G H RAISONI COLLEGEOF ENGINEERING
NAGPUR
Submitted by – Amritansh Manthapurwar,
IV-SEM, Sec-A, Roll no.- 09, Mechanical Dept.
Market research & Customer Needs
for New Product Development
INTRODUCTION-
Logitech's headquarters
at Lausanne, Switzerland
❖Logitech International S.A. is an Swiss-American manufacturer
of computer peripherals and software, with headquarters
in Lausanne, Switzerland and Newark, California.
❖The company develops and markets personal peripherals for PC
navigation, video communication and collaboration, music and
smart homes.
❖The company develops and markets personal peripherals for PC
navigation, video communication and collaboration, music and
smart homes, products like keyboards, mice, tablet accessories,
MARKETING STRATEGIES
❖Marketing Strategy of Logitech analyses the brand with the marketing mix
framework which covers the 4Ps (Product, Price, Place & Distribution,
& Promotion).
PRICE
PLACE &
DISTRIBUTION
PROMOTION
PRODUCT
MARKETING STRATEGIES - PRODUCT
PRODUCT- Logitech is a consumer electronics company which focuses on making
computer peripherals and accessories.
It develops keyboards, mice, microphones, game controllers, webcams, computer
speakers, headphones, wireless audio devices and audio devices for mobile phones as a
part of its marketing mix product portfolio.
MARKETING STRATEGIES - PRICE
PRICE- Logitech operates at affordable prices as well as the higher price segment.
Products like keyboard and mice are segmented in low price and mid-price segment
whereas other products like digital music and home-entertainment control are segmented
in mid-price/high-price segment.
PLACE & DISTRIBUTION
PLACE- Logitech operates in theAmericas (North and South America), EMEA(Europe,
MiddleEast, Africa) and Asia Pacific (China, Taiwan, Japan, India and Australia).
Approximately half of Logitech productsare manufactured in China. It operates in more than
102 countries worldwide with its headquarters in Switzerland, though higher part of the revenue
comes from United States.
PROMOTION & ADVERTISING
Logitech is an apt example of how a brand rises after their sales
dip down marginally.
❖The company was reinvented, redefined and moved away from
being one that revolves around PCs
❖They introduced a new logo, ‘Logi’ with multicolour hues to
reflect that the company is a multi-category brand and does not
specialise only in PCs.
❖ They dropped ‘tech’ from their name to make it sound more as
if they are interacting with a person rather than sounding like an
organisation.
SHARES
Market Summary - 2022 FinancialPerformance - 2022
EarningsPer Share (EPS) -2020 Logitech FY20 Q1 Results
BUSINESS STATS - 2020
PORTFOLIO
❖Logitech International .SA Portfolio ranges from computer
peripherals; mouse, monitor, CPU, UPS, keyboards, etc. to
home entertainment systems and audio systems.
❖Although the company operates in all these product
categories, these have been structured into strategic business
units namely Computer Peripherals, Audio systems and
Entertainment systems.
❖Well-established in developed nations. Have appreciable
workforce, Research & Development (R&D) and
Management system.
RELATIONS WITH STAKEHOLDERS
EMPLOYEES
CAPITAL
PROVIDERS
MEDIA
MEMBERS
CUSTOMERS
BUSINESS
PARTNERS
COMMUNITIES
GOVERNMENT
DISCLOSURE
EQUITABLE
TREATMENT
IDENTIFY & ENGAGE
REPUTATION
BALANCE BEST INTEREST
DEMONSTRATE
COMMITMENT
RELATIONS WITH
STAKEHOLDERS
MARKET RESEARCH
Steps to Conduct
Market Research:-
1) Problem Definition
2)Approach Formulation
3)Research Design
Selection
4)Data Collection
5)Data Processing
6) Analysis& Reporting
THANK YOU

More Related Content

Similar to Market Research & Customer Needs for New Product Development

BenQ 2010 Analysis Samuel Krushnisky
BenQ 2010 Analysis Samuel KrushniskyBenQ 2010 Analysis Samuel Krushnisky
BenQ 2010 Analysis Samuel Krushniskysleekdude
 
Kindle Fire Hdx Essay
Kindle Fire Hdx EssayKindle Fire Hdx Essay
Kindle Fire Hdx EssayRenee Jones
 
Bad Professional Writing Example - Microsoft Email
Bad Professional Writing Example - Microsoft EmailBad Professional Writing Example - Microsoft Email
Bad Professional Writing Example - Microsoft EmailJodie Nicotra
 
Shg, Executive Summary
Shg, Executive SummaryShg, Executive Summary
Shg, Executive Summaryshgreen
 
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...Serbian Games Association
 
ZDNet Korea event introduction & schedule 2015
ZDNet Korea event introduction & schedule 2015 ZDNet Korea event introduction & schedule 2015
ZDNet Korea event introduction & schedule 2015 Kai [Kyung Seok] Song
 
Microsoft Diversification Strategy Final
Microsoft Diversification Strategy FinalMicrosoft Diversification Strategy Final
Microsoft Diversification Strategy FinalRahul Kumar
 
Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.Bharath C Prakash
 
Technical Marketing Guy
Technical Marketing GuyTechnical Marketing Guy
Technical Marketing GuyGaryCoon
 
Microsoft Office 365
Microsoft Office 365Microsoft Office 365
Microsoft Office 365Dipayan Das
 
The world’s most powerful brands
The world’s most powerful brandsThe world’s most powerful brands
The world’s most powerful brandsVijay Kumar
 
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Wiiisdom
 
Intel - Roger Benson
Intel - Roger BensonIntel - Roger Benson
Intel - Roger BensonMarketingTop
 

Similar to Market Research & Customer Needs for New Product Development (20)

Hewlett packard
Hewlett packardHewlett packard
Hewlett packard
 
BenQ 2010 Analysis Samuel Krushnisky
BenQ 2010 Analysis Samuel KrushniskyBenQ 2010 Analysis Samuel Krushnisky
BenQ 2010 Analysis Samuel Krushnisky
 
Kindle Fire Hdx Essay
Kindle Fire Hdx EssayKindle Fire Hdx Essay
Kindle Fire Hdx Essay
 
Bad Professional Writing Example - Microsoft Email
Bad Professional Writing Example - Microsoft EmailBad Professional Writing Example - Microsoft Email
Bad Professional Writing Example - Microsoft Email
 
Shg, Executive Summary
Shg, Executive SummaryShg, Executive Summary
Shg, Executive Summary
 
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...
Roaming Group; Šta invesitori traže u studijima za razvoj igara? Predavači: R...
 
ZDNet Korea event introduction & schedule 2015
ZDNet Korea event introduction & schedule 2015 ZDNet Korea event introduction & schedule 2015
ZDNet Korea event introduction & schedule 2015
 
Microsoft Diversification Strategy Final
Microsoft Diversification Strategy FinalMicrosoft Diversification Strategy Final
Microsoft Diversification Strategy Final
 
Ubisoft Strategy
Ubisoft StrategyUbisoft Strategy
Ubisoft Strategy
 
D. Michael Hunter Resume'
D. Michael Hunter Resume'D. Michael Hunter Resume'
D. Michael Hunter Resume'
 
Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.Lenovo SWOT ,Product Mix etc.
Lenovo SWOT ,Product Mix etc.
 
Wms Profile Producten
Wms Profile ProductenWms Profile Producten
Wms Profile Producten
 
Technical Marketing Guy
Technical Marketing GuyTechnical Marketing Guy
Technical Marketing Guy
 
Microsoft Office 365
Microsoft Office 365Microsoft Office 365
Microsoft Office 365
 
Market Spotlight: Games M&A
Market Spotlight: Games M&AMarket Spotlight: Games M&A
Market Spotlight: Games M&A
 
The world’s most powerful brands
The world’s most powerful brandsThe world’s most powerful brands
The world’s most powerful brands
 
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
 
Microsoft.pdf
Microsoft.pdfMicrosoft.pdf
Microsoft.pdf
 
Made by shub
Made by shubMade by shub
Made by shub
 
Intel - Roger Benson
Intel - Roger BensonIntel - Roger Benson
Intel - Roger Benson
 

More from AmritanshManthapurwa1

Material & Nano Science - Stainless Science
Material & Nano Science - Stainless ScienceMaterial & Nano Science - Stainless Science
Material & Nano Science - Stainless ScienceAmritanshManthapurwa1
 
Powder Metallurgy - Manufacturing Process
Powder Metallurgy - Manufacturing ProcessPowder Metallurgy - Manufacturing Process
Powder Metallurgy - Manufacturing ProcessAmritanshManthapurwa1
 
Features, Concept, Aesthetic look & Ergonomic concept of New Product
 Features, Concept, Aesthetic look & Ergonomic concept of New Product  Features, Concept, Aesthetic look & Ergonomic concept of New Product
Features, Concept, Aesthetic look & Ergonomic concept of New Product AmritanshManthapurwa1
 
Engineering product design process for unique product
Engineering product design process for unique product Engineering product design process for unique product
Engineering product design process for unique product AmritanshManthapurwa1
 
Manufacturing fundamentals for new product development
Manufacturing fundamentals for new product developmentManufacturing fundamentals for new product development
Manufacturing fundamentals for new product developmentAmritanshManthapurwa1
 

More from AmritanshManthapurwa1 (19)

The Olympics
The OlympicsThe Olympics
The Olympics
 
Material & Nano Science - Stainless Science
Material & Nano Science - Stainless ScienceMaterial & Nano Science - Stainless Science
Material & Nano Science - Stainless Science
 
Electric Discharging Machine(EDM)
Electric Discharging Machine(EDM)Electric Discharging Machine(EDM)
Electric Discharging Machine(EDM)
 
Differential Equations
Differential EquationsDifferential Equations
Differential Equations
 
Semiconductor Physics.pptx
Semiconductor Physics.pptxSemiconductor Physics.pptx
Semiconductor Physics.pptx
 
Worm Gear
Worm GearWorm Gear
Worm Gear
 
vision board.pdf
vision board.pdfvision board.pdf
vision board.pdf
 
Powder Metallurgy - Manufacturing Process
Powder Metallurgy - Manufacturing ProcessPowder Metallurgy - Manufacturing Process
Powder Metallurgy - Manufacturing Process
 
Casting Manufacturing Processes
Casting Manufacturing ProcessesCasting Manufacturing Processes
Casting Manufacturing Processes
 
PDP-06.pdf
PDP-06.pdfPDP-06.pdf
PDP-06.pdf
 
PDP-07.pdf
PDP-07.pdfPDP-07.pdf
PDP-07.pdf
 
PDP-08.pdf
PDP-08.pdfPDP-08.pdf
PDP-08.pdf
 
Product Design Aspects
Product Design AspectsProduct Design Aspects
Product Design Aspects
 
Features, Concept, Aesthetic look & Ergonomic concept of New Product
 Features, Concept, Aesthetic look & Ergonomic concept of New Product  Features, Concept, Aesthetic look & Ergonomic concept of New Product
Features, Concept, Aesthetic look & Ergonomic concept of New Product
 
Engineering product design process for unique product
Engineering product design process for unique product Engineering product design process for unique product
Engineering product design process for unique product
 
Manufacturing fundamentals for new product development
Manufacturing fundamentals for new product developmentManufacturing fundamentals for new product development
Manufacturing fundamentals for new product development
 
Diffuser of Centrifugal Pump
Diffuser of Centrifugal PumpDiffuser of Centrifugal Pump
Diffuser of Centrifugal Pump
 
Recent advancements heat transfer
Recent advancements heat transferRecent advancements heat transfer
Recent advancements heat transfer
 
Market Search.pdf
Market Search.pdfMarket Search.pdf
Market Search.pdf
 

Recently uploaded

The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyChristopher Totten
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisPeclers Paris
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Thomas Schielke
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesVellyslav Petrov
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesThomas Schielke
 
Understanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersUnderstanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersCre8iveskill
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinSamar Hossam ElDin Ahmed
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfCristobalHeraud
 
eCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfeCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfswdukle
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
City Hall London, Norman Foster building description with building details.pptx
City Hall London, Norman Foster building description with building details.pptxCity Hall London, Norman Foster building description with building details.pptx
City Hall London, Norman Foster building description with building details.pptxYaminiDabbara
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Yantram Animation Studio Corporation
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 

Recently uploaded (20)

The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenology
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern Homes
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives cities
 
Understanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersUnderstanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's Matters
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
 
eCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfeCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdf
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
City Hall London, Norman Foster building description with building details.pptx
City Hall London, Norman Foster building description with building details.pptxCity Hall London, Norman Foster building description with building details.pptx
City Hall London, Norman Foster building description with building details.pptx
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVA
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 

Market Research & Customer Needs for New Product Development

  • 1. G H RAISONI COLLEGEOF ENGINEERING NAGPUR Submitted by – Amritansh Manthapurwar, IV-SEM, Sec-A, Roll no.- 09, Mechanical Dept. Market research & Customer Needs for New Product Development
  • 2. INTRODUCTION- Logitech's headquarters at Lausanne, Switzerland ❖Logitech International S.A. is an Swiss-American manufacturer of computer peripherals and software, with headquarters in Lausanne, Switzerland and Newark, California. ❖The company develops and markets personal peripherals for PC navigation, video communication and collaboration, music and smart homes. ❖The company develops and markets personal peripherals for PC navigation, video communication and collaboration, music and smart homes, products like keyboards, mice, tablet accessories,
  • 3. MARKETING STRATEGIES ❖Marketing Strategy of Logitech analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place & Distribution, & Promotion). PRICE PLACE & DISTRIBUTION PROMOTION PRODUCT
  • 4. MARKETING STRATEGIES - PRODUCT PRODUCT- Logitech is a consumer electronics company which focuses on making computer peripherals and accessories. It develops keyboards, mice, microphones, game controllers, webcams, computer speakers, headphones, wireless audio devices and audio devices for mobile phones as a part of its marketing mix product portfolio.
  • 5. MARKETING STRATEGIES - PRICE PRICE- Logitech operates at affordable prices as well as the higher price segment. Products like keyboard and mice are segmented in low price and mid-price segment whereas other products like digital music and home-entertainment control are segmented in mid-price/high-price segment.
  • 6. PLACE & DISTRIBUTION PLACE- Logitech operates in theAmericas (North and South America), EMEA(Europe, MiddleEast, Africa) and Asia Pacific (China, Taiwan, Japan, India and Australia). Approximately half of Logitech productsare manufactured in China. It operates in more than 102 countries worldwide with its headquarters in Switzerland, though higher part of the revenue comes from United States.
  • 7. PROMOTION & ADVERTISING Logitech is an apt example of how a brand rises after their sales dip down marginally. ❖The company was reinvented, redefined and moved away from being one that revolves around PCs ❖They introduced a new logo, ‘Logi’ with multicolour hues to reflect that the company is a multi-category brand and does not specialise only in PCs. ❖ They dropped ‘tech’ from their name to make it sound more as if they are interacting with a person rather than sounding like an organisation.
  • 8. SHARES Market Summary - 2022 FinancialPerformance - 2022
  • 9. EarningsPer Share (EPS) -2020 Logitech FY20 Q1 Results BUSINESS STATS - 2020
  • 10. PORTFOLIO ❖Logitech International .SA Portfolio ranges from computer peripherals; mouse, monitor, CPU, UPS, keyboards, etc. to home entertainment systems and audio systems. ❖Although the company operates in all these product categories, these have been structured into strategic business units namely Computer Peripherals, Audio systems and Entertainment systems. ❖Well-established in developed nations. Have appreciable workforce, Research & Development (R&D) and Management system.
  • 12. MARKET RESEARCH Steps to Conduct Market Research:- 1) Problem Definition 2)Approach Formulation 3)Research Design Selection 4)Data Collection 5)Data Processing 6) Analysis& Reporting
  • 13.