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Product Marketing in the overall scheme of Product Management


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Product Marketing in the overall scheme of Product Management

  1. 1. Product Marketingin the overall scheme of Product Management<br />A discussion<br />By<br />Amrita mathur<br />
  2. 2. Product Marketing in a technology company is different (sometimes very different) than companies in other industries<br />Product Marketing is “focused marketing” – focused on a particular product/service being brought to market<br />High-level considerations:<br />WHAT products will be offered?<br />WHO will be the target customers?<br />HOW will the products reach those target customers?<br />Introduction<br />
  3. 3. Typical Product Lifecycle<br />
  4. 4. A symbiotic relationship<br />“Talks” to <br />the market<br />“Listens” to <br />the market<br />
  5. 5. Stages of a product<br />
  6. 6. Pragmatic Marketing Framework™<br />Less Technical<br />Strategic<br />Tactical<br />More Technical<br />
  7. 7. Functional Split Framework<br />Product Marketing <br />Manager<br />Strategic PM<br />or PLM<br />Technical PM<br />
  8. 8. Functional Overlap<br />
  9. 9. Product Marketing role<br />
  10. 10. Twitter: @AmritaMathur<br />Blog:<br />Email:<br />LinkedIn:<br />Contact<br />