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Measure camp pres CRO tips and tricks

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What, where and how to test. Also what you need to do during before and after testing for best results

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Measure camp pres CRO tips and tricks

  1. 1. Amrdeep Athwal - @AmmO_Singh 20+ CRO Tips, Tricks & Tools*
  2. 2. Get a strategy Amrdeep Athwal - @AmmO_Singh
  3. 3. Fix what’s broken first before adding functionality Amrdeep Athwal - @AmmO_Singh
  4. 4. Check your funnel Amrdeep Athwal - @AmmO_Singh
  5. 5. Field dropouts tell you more the page dropouts Amrdeep Athwal - @AmmO_Singh
  6. 6. More goals = better insight Amrdeep Athwal - @AmmO_Singh
  7. 7. Enclose checkouts/application process Amrdeep Athwal - @AmmO_Singh
  8. 8. Whitespace is your friend Amrdeep Athwal - @AmmO_Singh
  9. 9. Add contrast Amrdeep Athwal - @AmmO_Singh
  10. 10. Directional cues work V Amrdeep Athwal - @AmmO_Singh
  11. 11. Test the use of coupons/promo codes Amrdeep Athwal - @AmmO_Singh
  12. 12. Carousels kill conversions Amrdeep Athwal - @AmmO_Singh
  13. 13. Mega menus suck especially for mobile Amrdeep Athwal - @AmmO_Singh
  14. 14. Real people are better than stock images Amrdeep Athwal - @AmmO_Singh
  15. 15. Test free shipping Amrdeep Athwal - @AmmO_Singh
  16. 16. Frame your prices Amrdeep Athwal - @AmmO_Singh
  17. 17. When to stop test •1000 visitors •250 conversions • 2 business cycles •95% SS Amrdeep Athwal - @AmmO_Singh
  18. 18. Client seeing old page/varient? Amrdeep Athwal - @AmmO_Singh
  19. 19. Don’t re-write code for A/b tests Amrdeep Athwal - @AmmO_Singh
  20. 20. Hypothesis Amrdeep Athwal - @AmmO_Singh
  21. 21. Optimise the decision not the page Amrdeep Athwal - @AmmO_Singh
  22. 22. Clarity is king, if you want to be funny or clever be clear first Amrdeep Athwal - @AmmO_Singh
  23. 23. *No time for tools Amrdeep Athwal - @AmmO_Singh
  24. 24. There is a blog post about this Amrdeep Athwal - @AmmO_Singh http://conversionsmatter.com/17-tools-optimise-cro- campaigns
  25. 25. Sneak Peak Amrdeep Athwal - @AmmO_Singh
  26. 26. Amrdeep Athwal - @AmmO_Singh

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