Small and medium telecoms are finding referral marketing to be crucial to their strategy to stay competitive with the big companies. They may not be able to undersell, but they can excel with offering great customer service and benefit from word-of-mouth marketing.
How Telecoms are Being Tele-Competitive with Referrals
Taking advantage of the
Small & medium
How to surpass the kings of telecom
In many areas of the country and the world, large
telecommunication conglomerates have the monopoly
on their telecom industry.
Customers have only a few choices
in their television, internet, email,
or phone service provider.
In any way that matters, these
telecommunication companies are
They raise your bills,
But when the customers object, the king says:
“I don’t care!”
they don’t give you
and back at headquarters
they don’t take notice
of your voice.
And as customers practically scream “No more kings,” an
opportunity has formed for small and medium sized
telecom businesses. While small and medium sized
businesses might not be able to match the pricing of the
telecom kings, you can provide something that people
and businesses are ready to revolt for . . .
A personalized and caring customer experience.
How RingCentral personalized their
RingCentral is one telecom business that has
succeeded in besting the kings of the telecom
industry by implementing a relationship focused
sales approach that’s extremely personalized.
RingCentral’s 3 steps to success
RingCentral implements their
relationship focused sales approach
from the first phone call by starting
their interaction on a positive note.
When demonstrating how they care
for their potential customers and
understand their pain points they
establish a relationship that builds
to a sale.
For RingCentral this often pays off when
pursuing a company that has more than one
location. RingCentral noted that the
previous fostered relationship then opens
the doors for a client to test out their
product in one location, and when it
succeeds, the company often revolts against
the previous telecom technology and fully
implements RingCentral’s instead.
RingCentral claims that this success is “a
direct result of our relationship-building
The adoption of the Amplifinity referral
software was an obvious next step for
RingCentral to progress their relationship
focused sales approach by making their
current customers a powerful part of their
Referral software mobilizes the customers you already have by
incentivizing them to become advocates for your service or
In fact, it has been shown that with referral software:
• Customers are 400% more likely to buy (Nielsen)
• Leads convert 4X better than marketing leads (emarketer)
• LTV increases by 16% (Harvard Business Review)
• Conversion rate from referral to purchase is 35% (Amplifinity)
• Churn decreases by 18% (Marketing Business Review)
Why did RingCentral invest in
Want to learn more?
Discover how referral software can make you!