Introduction to Web Experience Management

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General introduction to Web Experience Management.

Slides from the keynote session of the Amplexor seminar on WEM in Brussels.

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  • We will try to “demystify” WEM.
  • Content = (Marketing, Product information, Self Service, User Generated, ... )These are all “features”; WEM is more than features alone  next slide
  • User Experience = Multi-Channel / Multi-Device
  • User Experience = Multi-Channel / Multi-Device
  • Introduction to Web Experience Management

    1. 1. Amplexor Semin October 18, 20Web Experience Management –Setting the scene
    2. 2. Damien DewitteLead ECM consultant 2.
    3. 3. “Content is King” 3.
    4. 4. Web Content Management basics Authoring Content types Content re-use Versionning Workflow & Security De-centralized teams & roles Translation Process Publishing Navigation Structure Layout Templates Multi-channel Muli-lingual / Multi-country Scheduled publishing 4.
    5. 5. Amplexor Seminar on WCMAnno 2009 5.
    6. 6. CONTENT Cloud Social Mobile Context Subscribe Rich Media Multi-channel Web Analytics User Experience User Preferences Campaign ManagementWeb Experience Management 6.
    7. 7. WEM is: “Maximizing the value of customer interactions across all channels” “WEM is a practice, supported by a suite of technologies, all of which aid in the process of assembling and acting on both data and content in order to provide a seamless, tailored, consistent and relevant experience for each prospect or customer” (Scott Liewehr, Gilbane Group) “ WEM is the hub for digital customer interaction”(Jay Batson, Acquia) Goals: Maximize Customer Reach, Customer Conversion and Customer Loyalty 7.
    8. 8. “Good morning Sir, what can I do for you today? 8.
    9. 9. Non-digital TouchpointsUser Experience Storefront Customer Promotions & Reputatio Service Catalogs n 9.
    10. 10. Digital TouchpointsUser Experience Website E-shop Self- E-mail Social … service Marketing Media WCM Campaign Social Media Management MonitoringManagement Personalization, Multi-Device, Multi-Channel Analytics & Optimization ERP CRM 10.
    11. 11. Digital Touchpoints WCM offering expanding to WEM OfferingUser Experience Website E-shop Self- E-mail Social … service Marketing Media WCM Campaign Social Media Management MonitoringManagement Personalization, Multi-Device, Multi-Channel Analytics & Optimization ERP CRM 11.
    12. 12. Our vendors today 12.
    13. 13. 13.
    14. 14. 14.
    15. 15. 15.
    16. 16. Thanks 16.

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