Digital Activism For Amnesty

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Digital Activism For Amnesty

  1. 1. Studentnettverkstreff 2010: AMNESTY 2.0 AND DIGITAL ACTIVISM Kristin Rødland Buick Web editor [email_address]
  2. 2. <ul><li>Illustrasjon: Matt Hamm </li></ul>
  3. 3. Human rights action in cyber space
  4. 4. Amnesty anno 2009 It would have been nice to know why the need me. They’re a bit distant. <ul><ul><li>They are so incredibly eloquent and intellectual. Everything about them is serious. </li></ul></ul>They argue with reason, not so much emotions. Only hard hitting facts. <ul><ul><li>I will read their reports and articles. Once - when I’ve got time. </li></ul></ul>
  5. 5. <ul><li>New communication strategi </li></ul><ul><li>INCREASED VISABILITY </li></ul><ul><ul><li>We will be the organisation in Norway with which most people associate action for human rights. </li></ul></ul><ul><li>INCREASED ACTIVISM </li></ul><ul><ul><li>We will be the organisation in Norway which is the best at mobilising for activism. </li></ul></ul><ul><li>INCREASED DIALOGUE AND INTERACTION </li></ul><ul><ul><li>We will be the organisation in Norway which is best at using new media. </li></ul></ul>
  6. 6. From monologue to dialogue
  7. 7. www.amnesty.no blogg.amnesty.no
  8. 8. Amnesty 2.0 per March 2010 Twitter: 3 492 followers YouTube: 43 subscribers Facebook: 14 214 fans Flickr
  9. 9. What we want you to do? <ul><li>Step 1: Sharing </li></ul><ul><li>Share (like and digg) Amnestys articles, blog posts, Facebook posts, youtube films and retweet @Amnesty_Norge in your networks </li></ul><ul><li>Share your thoughts, interests, activities, blog posts with Amnesty – on all platforms </li></ul><ul><li> Foto: Micah Taylor </li></ul>
  10. 10. What we want you to do? <ul><li>Step 2: Commenting </li></ul><ul><li>www.amnesty.no : </li></ul><ul><li>Commen on articles </li></ul><ul><li>and actions, tell us how </li></ul><ul><li>you’ve taken action </li></ul><ul><li>blogg.amnesty.no: </li></ul><ul><li>Comment on posts. </li></ul><ul><li>Introduse yourself! </li></ul><ul><li>(tip: gravatar.com ) </li></ul><ul><li>Facebook, Twitter, </li></ul><ul><li>Flickr, YouTube </li></ul><ul><li>comment, comment, </li></ul><ul><li>Foto: Desire Delgado </li></ul>
  11. 11. What we want you to do? <ul><li>Step 3: Making link love </li></ul><ul><li>Link to blogg.amnesty.no and amnesty.no from your blogs, sites, platforms </li></ul><ul><li>Let us know who you are and we’ll link up with you too! </li></ul>Foto: onesevenone
  12. 12. <ul><li>Step 4: Produce </li></ul><ul><li>Document all activities you do and send us pictures, films, texts </li></ul><ul><li>Choose human rights and Amnesty themes for your blog posts </li></ul><ul><li>Create an Amnesty or activist blog for your group or network </li></ul><ul><li>(word press, blogger, blogspot, ipublish) Foto:LadyMadonna </li></ul>
  13. 13. Blog it your way Hjelpe Amnesty samle inn 15 000 underskrifter mot at oljeindustrien, med Shell i spissen, er ansvarlige for omfattende menneskerettighetsbrudd i Nigeria. Håper dere vil gjøre det. Det er slike firmaer som shell som bare vil tjene penger, på tross av skadene de påfører jorden! Ikke godta det (…) Dere kan også underskrive her.
  14. 14. <ul><li>Step 5: Become a digital agent </li></ul><ul><li>Participate in blog campaigns instigated by Amnesty </li></ul><ul><li>Write about Amnesty stories, reports, actions, campaigns </li></ul><ul><li>Help us to moderate negative comments by counter commenting </li></ul><ul><li>Survey and report from your media sphere online </li></ul><ul><li>Send us your email, URL to blogs, sites, social media profiles and </li></ul><ul><li>special field of interests online and URLs </li></ul><ul><li> Illustrasjon: star5112 </li></ul>
  15. 15. LOGO – a common profil <ul><li>AI NORGE / REGIONAL OFFICES </li></ul><ul><li>PRIVAT PERSON / ANSATT </li></ul><ul><li>ACTIVIST LOGO OR BANNER </li></ul>
  16. 16. Campaign Spring 2010: Safety and Human Rights <ul><li>Participate and share main campaign film </li></ul><ul><li>Sign and share actions on amnesty.no </li></ul><ul><li>Document and share with Amnesty all street activities and travel stands </li></ul><ul><li>Send MMS-pictures to 924 19 276 </li></ul><ul><li>Participate in Photography competition: Disappearances on Flickr </li></ul><ul><li>Step 1-5 on the digital activist ladder! </li></ul>
  17. 17. We’ve given Shell Hell

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