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A MARKET SURVEY ONMOBILE PHONES
MARKETING SURVEY Overview Sample size = 50 Survey Area-   Metro Station   Jagat Farm   Ansal Mall
People Surveyed Youth Supervisor Manager Guards Rickshaw Puller White Collar working people Senior Citizen
BRANDS SURVEYED Nokia Samsung Sony BlackBerry China Mobiles Others ( Apple, LG, Motorola, Spice etc…)
Brand Of Mobile currently          Used                  20%                                    Nokia                     ...
very satisfied   somewhat satsisfed   Neither satsfied nor dissatisfied   somewhat satisfied   very dissatsfed14121086420 ...
Features considered in survey:1.   Battery Backup              10. Bluetooth2.   Message Space               11. Extended ...
Very Important                                 Some what Important    Software/Addins                                 Soft...
Neither important nor Unimportant                                     Not at all Important    Software/Addins             ...
Most Important Attributes   Least Important Attributes Battery Backup             Slider Camera resolution          Fl...
ATTRIBUTES TAKEN IN TOACCOUNT For satisfactionI.     Battery Back upII.    Message SpaceIII.   Camera ResolutionIV.    Pho...
Battery Back Up                                     Message Space                                                         ...
Phone book                                                                               Camera                         Di...
Internet                                                                  MP3/MP4                     Connectivity        ...
Brand Value250200150100 50 0      Nokia   Sony   Black Berry   Samsung   China mobiles
Expected additionalfeatures Dual SIM Android OS Wi-Fi Camera Resolution
CONCLUSION NOKIA is the predominating brand in the  market. Healthy competition from the brands like  SONY, BLACKBERRY a...
Thank you   creditsamit kanabarnisarg trivedi yogesh gargkumar gaurav
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Mobile survey presentation

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Mobile Survey - -A market research Project

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Mobile survey presentation

  1. 1. A MARKET SURVEY ONMOBILE PHONES
  2. 2. MARKETING SURVEY Overview Sample size = 50 Survey Area-  Metro Station  Jagat Farm  Ansal Mall
  3. 3. People Surveyed Youth Supervisor Manager Guards Rickshaw Puller White Collar working people Senior Citizen
  4. 4. BRANDS SURVEYED Nokia Samsung Sony BlackBerry China Mobiles Others ( Apple, LG, Motorola, Spice etc…)
  5. 5. Brand Of Mobile currently Used 20% Nokia 46% 8% Samsung Sony Ericson 4% 10% Black Berry 12% China Mobiles Others
  6. 6. very satisfied somewhat satsisfed Neither satsfied nor dissatisfied somewhat satisfied very dissatsfed14121086420 Nokia Samsung Sony China Mobile Blackberry Others
  7. 7. Features considered in survey:1. Battery Backup 10. Bluetooth2. Message Space 11. Extended Memory Support3. Phone book directory 12. Software Add-ins4. Camera Resolution5. Internet Connectivity6. Touch Screen/QWERTY7. Flap/Slider8. Dual SIM9. MP3/MP4
  8. 8. Very Important Some what Important Software/Addins Software/Addins Extended Memory Extended Memory Bluetooth Bluetooth MP3/MP4 MP3/MP4 Dual Sim Dual Sim Slider Slider Flap Flap Qwerty Qwerty Touch Screen Touch ScreenInternet connectivity Internet connectivityCamera (Resolution) Camera (Resolution)Phonebook Directory Phonebook Directory Message Space Message Space Battery backup Battery backup 0 10 20 30 40 0 5 10 15 20
  9. 9. Neither important nor Unimportant Not at all Important Software/Addins Software/Addins Extended Memory Extended Memory Bluetooth Bluetooth MP3/MP4 MP3/MP4 Dual Sim Dual Sim Slider Slider Flap Flap Qwerty Qwerty Touch Screen Touch ScreenInternet connectivity Internet connectivityCamera (Resolution) Camera (Resolution)Phonebook Directory Phonebook Directory Message Space Message Space Battery backup Battery backup 0 2 4 6 8 10 12 0 5 10 15 20 25 30 35
  10. 10. Most Important Attributes Least Important Attributes Battery Backup  Slider Camera resolution  Flap MP3/MP4  QWERTY Bluetooth  Touch Screen
  11. 11. ATTRIBUTES TAKEN IN TOACCOUNT For satisfactionI. Battery Back upII. Message SpaceIII. Camera ResolutionIV. Phonebook DirectoryV. Internet ConnectivityVI. Mp3/Mp4
  12. 12. Battery Back Up Message Space Poor Satisfactory Very Good Poor Satisfactory Very Good Others Others Nokia Nokia BlackberryBlackberry Sony Sony samsung samsung china china 0 5 10 15 20 0 5 10 15 20
  13. 13. Phone book Camera Directory Resolution Poor Satisfactory Very Good Poor Satisfactory Very Good Others 4 Others 6 Nokia 16 Nokia 11Blackberry 1 Blackberry 2 Sony 3 Sony 4 samsung samsung 4 2 china china 2 0 0 2 4 6 8 10 12 14 16 0 2 4 6 8 10 12
  14. 14. Internet MP3/MP4 Connectivity Poor Satisfactory Very Good Poor Satisfactory Very Good Others 5 Others 5 Nokia Nokia 9 11Blackberry Blackberry 2 2 Sony Sony 4 5 samsung samsung 0 4 china china 0 4 0 2 4 6 8 10 0 2 4 6 8 10 12
  15. 15. Brand Value250200150100 50 0 Nokia Sony Black Berry Samsung China mobiles
  16. 16. Expected additionalfeatures Dual SIM Android OS Wi-Fi Camera Resolution
  17. 17. CONCLUSION NOKIA is the predominating brand in the market. Healthy competition from the brands like SONY, BLACKBERRY and CHINA MOBILES.
  18. 18. Thank you creditsamit kanabarnisarg trivedi yogesh gargkumar gaurav

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