June 2009 - 10th entrant in the fiercely competitive Indian GSM Telecom space Innovator brand “Do the New” - Series of innovative products and services Pay per Second – Realigned the Telecom Industry
October 2009 Changed style of messages Charged 1 p / character, instead rs 1 /sms “Dietalk” Campaign – Viral Campaign Tag line - “Shorter is Smarter” or rather “Shrtr is Smrtr”.
Tweet, scrap, updates status using Dietalk (less than 15 characters). “own status messages or tweeting to their friends using Dietalk”. Created curiosity, more people to jump into the viral contest.Results Rage across social networks - 75,000 participants - Participating on a daily basis. More than 50,000 valid and unique dietalk. 2 million people visited the microsite More than 50,000 fans/followers/members were added #dietalk - Remained the top 10 topics for India - 3 weeks No 1 hash tag for some days.
October 2010 First private telecom provider of 3 G service Problem Create Excitement about 3G Awareness about what they can do with 3G Solution So need to make people speak about 3G 360 degree campaign on every digital touch point Content, Blogs, Search, Social Media, SEO, Digital Ad 3G Life – Viral Marketing – Short listed for – Best viral marketing campaign
Content : Web Page – 3GLife.com Captured activities going on 3G in Twitter, FB, Youtube. All 3G queries were answered by experts
500 blog articles were written Millions of blog views
Telecom key word end up with DOCOMO ad of 3G 200 Million impressions in one month.
- What do you desire in your 3G life?- Connect via , ,- Whatever they write in that will be posted in their respective accounts.- So their friends get to know their interest and started participating. #My3GLife – India’s Popular Tag Today For many days
Viral Wave - People talking , writing, reading about 3G. 250,000 Fans added in Fb DOCOMO page. 1600 followers in Twitter 8th fastest FB page in that period. 50,000 ideas generated. These ideas and expectations of users pass on to development team for new service launches. Millions of people got exposed to 3G through this.
SEO: 22 Most optimized Key words. So it catered all mobile and web search Digital Advertising: 500 Million impressions were delivered in a month
Managed 3G domination Successfully created hype around 3G technology 3G life became a BUZZWORD over digital space Airtel, Vodafone outshouted in online space. Good perception about 3G quality as well.
BAJAJ PULSAR DEFINITELY MALE PULSAR MANIA FASTEST INDIAN (LATEST)
BAJAJ PULSAR-DIGITAL PRESENCE 647,592 Page Likes 33,083 talking about this @pulsar PulsarManiacsOnline Banners
PULSAR 135cc – DIGITAL MARKETING Teaser Campaign-Use Social media channels to promote teaser viral videos Search engine marketing with high SOV & generation of response. WAP Advertising-thereby encompassing even non-OS users. Latest campaign – 7.2 lakh SMS sent to pool of audience.Results 3rd Most successful campaign launch in 2009 (DoCoMo was adjudged 1st Position) 1,00,000 Views 5,30,000 Clicks
PULSAR 220cc – DIGITAL MARKETING Presence on major cricketing sites, news sites – Online banners. Creation of Widgets (Theme:-Is your PC as fast as Pulsar 220 ?) Pulsar WAP sites-Consumers could directly call for test drives. Mobile Downloadable wallpapers through SMS (P-220). Interaction with people through Social media sites, Biking forums, Review sites etc. Downloadable Mobile Games and Facebook Apps.
BAJAJ PULSAR-VIRAL MARKETING Ad Campaign Agency- Ogilvy & Mather Idea-Position it as ‘He’ DEFINITELY MALE CAMPAIGN bike (Apparently it became 1st to be endowed with a Gender) Significantly helped in changing TA (21-35yrs)
PULSAR-VIRAL MARKETING Shot in Cape Town Demonstrates power, aggression & grace. Went perfectly well the positioning of Pulsar PULSAR MANIA CAMPAIGN Very well accepted by TA- Adventurous Youth Used Worlds Best Riders 1,50,000 views In 1 month