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How to setup Online Web Store in Pakistan for Internet Retailing


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A comprehensive presentation that will take change your perception to setup a store online. The presentation covers business legality, how to setup store, promoting the store and backoffice management. Will have v2 coming out next year. Do not forgot to send us your feedback

Published in: Retail
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How to setup Online Web Store in Pakistan for Internet Retailing

  1. 1. Internet Retailing Drive through the Internet Retailing Ecosystem v1.0 Sept 2014
  2. 2. Course Content  Setting-up a Business – Day 1  Setting-up a webstore – Day 2  Managing backoffice – Day 3  Promoting the webstore – Day 4
  3. 3. Setting-up a Business Legal, association, taxation, accounts and banking.
  4. 4. Setting-up a Business legalize your business It is advisable to have a business registered as there are many benefits attached to it like: 1. One can acquire SME Loan and Grant 2. Business gets opportunity to participant in exhibition at subsidized rate 3. Business can be sold 4. It act as CNIC (Computerized National Identity Card) and is required in every turn of business. 5. It can be further enhanced to become a partnership company.
  5. 5. Steps to setup a proprietorship firm Apply for NTN (National Tax Number) Register the business with an Association or Chamber Open a Bank Account Maintain book of accounts Submit tax return every year.
  6. 6. Forms of Business in Pakistan  There are various form of business for example :  Sole Proprietorship  Partnership  Company (read more in document and
  7. 7. Taxation and Accounts (proprietorship business)  Once it is decided which form of business suits your business, next step is to apply for NTN (National Tax Number) number.  Simultaneously it should be decided who will maintain the accounts and submit the tax return  Once the above step is done then an individual can open the bank account. Please refer to tax account for process for other form of business ie partnership and private limited.
  8. 8. Registration at Association Once the business is registered it is important to get registered with any association like Chamber of Commerce, SMEDA (small and medium entrepreneur development agency), APTMA (all Pakistan textile mill association), PSEB (Pakistan Software Export Board), PASHA (Pakistan association of software houses), etc
  9. 9. Setting-up the WebStore Domain, hosting, wordpress, woocommerce, theme
  10. 10. Setting-up the WebStore  Buy a domain (for eg  Buy a hosting (hard-disk space to upload product so other can see it)  Install Wordpress (  Install WooCommerce (  Install Theme (
  11. 11. Domain and Hosting for .com, .net, .org domains Can use UBL WizCard or Standard Chartered ATM VISA for purchase for and .pk domains
  12. 12. Install Wordpress Install Wordpress Wordpress is a content management system which helps to create create pages, add products, integrate social media and other plugin through easy to manage dashboard
  13. 13. One click installation Godaddy and other hosting provider offers easy installation where you don’t have to worry about uploading files and settingup the database.
  14. 14. WooCommerce You can launch internet retail site exactly as show here – all you need is - Wordpress - WooCommerce - WooCommerce Theme
  15. 15. Back-Office Management Backoffice is important to manage various functions which includes :  Order Management  Refund and Cancellation  Product Management  Price Management  Discount Coupon  Email Marketing
  16. 16. WooCommerce Theme
  17. 17. Settingup Backoffice Organogram, Process Flow, Business Optimization, Third Party.
  18. 18. Back office Organogram Manager Operation Web Creative Webstore Digital Marketing Merchandizing Product and Pricing Promotional Planning Market Analysis Order Management Order Processing Logistic CRM Finance Accounts / Financial Planning Client Accounts incl. Refund HR Compensation T&D / Policy
  19. 19. Functions  WebStore maintenance  Merchandising  Order Management and Supply Chain  Digital Marketing, CRM and Market Analysis  Account and Finance  HR
  20. 20. Read more at WooCommerce 
  21. 21. Digital Marketing SEO | SEM | SMM
  22. 22. Digital Marketing  Digital marketing is a digital communication channel after radio, TV and print to reach billions of users through digital mean such as internet connected desktop, tablet and smart phone, SMS, Mobile Apps and other innovative digital means.
  23. 23. Why Digital Marketing/ Content 1. Reach billions of customers beyond traditional boundaries for two way communication. The uniqueness of instant two way communication gives digital marketing edge over other media like TV. Print and Radio. 2. Communication becomes easy when there is no limitation of the contact points and digital offers you a wide variety of platforms (social media, web, apps, etc) where you can interact with your target audience.
  24. 24. How to Create Digital Content  Plan the content  Pickup the message  Plan content : video, landing page, social media engagement, game, apps, etc  Define reach (target audience, multiple geo-demographic)  Define various KPIs – branding, likes and engagement, conversion
  25. 25. Creative Platform For Digital  Innovation  Use of Latest Technology  User Experience  Avoid Adaptations  Relevant Platforms to be used  Test and Measure the Success
  26. 26. SEO – Search Engine Optimization
  27. 27. SEO  SEO is the process of improving the visibility of a website or a web page in organic search results.
  28. 28. Extended SEO  Google Map  Price Comparison Engine like Google products, eBay  Mobile Search
  29. 29. SEO Methodology Keyword analysis Set target audience Define avenues Create content according to avenues Publish content Measure KPIs Engage users Redefine SEO strategy
  30. 30. SEM – Search Engine Marketing Paid Campaign
  31. 31. SEM  SEM is promoting a website through improving its visibility in search results. Paid advertisements are used to get the desired results as we don’t have to wait for our keyword to get on top.  SEM is the wider discipline that incorporates SEO. SEM uses paid advertising with Adwords or Bing ads, pay per click article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM.
  32. 32. Google/Search Engine Ad Networks
  33. 33. Paid Text/Image/Video Ads
  34. 34. SMM  Social Media Marketing refers to communicating and interacting with consumer through social networking websites such as Facebook.  Audience wants to interact!  Social Media has become an active marketing tool for companies, as it helps them create talkability about their brands.  Even consumers prefer brands which are more responsive and listen to what they have to say.
  35. 35. Social Media Stats  More than 6 million Facebook users in the Pakistan, which makes it 28th country among all that are listed on Facebook.  Facebook users in Pakistan are projected to increase to 10 million by 2014.  The largest age group (50%) is currently 18 - 24 with total of 3,225,560 users, followed by the users in the age of 25 – 34 (26%).
  36. 36. Mobile Marketing
  37. 37. Mobile Accessibility  Through  SMS and Short Codes  Apps  eBook  Responsive web design  Social Media  Youtube video  Landing pages  Instant CALL on website.  Skype, Whatsapp.
  38. 38. Mobile Marketing Ideas
  39. 39. Want to know more? We are just a call or email way 923222140410