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# WBS Thesis Guide to Chart

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A (unofficial) thesis guideline of Chart and Table for Waseda Business School students.

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### WBS Thesis Guide to Chart

1. 1. Waseda Business School A Thesis Guide to Chart and Table
2. 2. Well, actually..
3. 3. Waseda Business School A Thesis Guide to Chart and Table
4. 4. Source : http://www.waseda.jp/wbs/student/degree_ thesis_mba_fulltime_global_en_2.html 4 Wait, Why we need guide?
5. 5. Admit it, The formal guide is s*#%~… 5
6. 6. 6 That’s why, let’s excel on what can be change immediately :
7. 7. Shall we start then? 7
8. 8. The Basic Design Principal Finding The Right Chart Chart & Table Design Tips 1 2 3 4 Simple Approach 5 Shades of Data Big Chart of Chart It Start with F… for Flat Meaningful Color Contrast Label is love. Label is life. Don’t hesitate with the Others Hide Behind The Bar Ordering The Pie, Plus Doughnut Schrödinger Table God Save The Attachment Picture
9. 9. 4 Simple Approach (by Dona Wong) Finding The Right Chart Source : http://www.businessweek.com/ Use lines for trends, vertical bars for discrete quantities, horizontal bars for ranking, and pies for shares of the whole. 10
10. 10. 5 Shades of Data (by Hubspot) Finding The Right Chart Compare Values Composition of Something Understand Data Distribution Analyzing Changes Relationship Between Data Source http://blog.hubspot.com/ 11
11. 11. Big Chart of Chart (by Andrew Abela) Finding The Right Chart Source: Choosing a good chart2 (PDF) 12
12. 12. It start with F… for FLAT The Basic Design Principle Flat style is an effective way to conveying your points. Simple to create, & less distraction for reader. Also, its not a recent trend, Dona Wong from WSJ has been doing it for a years. 14
13. 13. It start with F… for FLAT The Basic Design Principle NO SHADOW 15 The four point on the left is what flat style consist of. Arguably, you can use little hint of shadow or gradients, but for now let just stick with the basic Hubspot have an article that will guide you step by step on achieving the essence of flat style design.
14. 14. Meaningful Color Contrast The Basic Design Principle Being academic paper (or final report if you believe MBA shouldn’t write thesis), doesn't mean its should be boring. Use color sparingly, and give accent color as focal point among your data. 16 0 1 2 3 4 5 User Amount Matchbility Pricing Usability Preference Matching App Comparison Our Product Next Leading Brand The other guy
15. 15. Label is love. Label is life. The Basic Design Principle The audience is not Sherlock. Please named your data. Don’t let them lost on guessing did the X-axis killed the Y-axis? 17
16. 16. Don’t hesitate with the Other The Basic Design Principle Be gentle to your audience, show them relevant data only. Limit your result chart up to 5 value, and named Other for the rest. 18
17. 17. Hide Behind The Bar Chart & Table Design Tips Make the bar wider, make people see it, even from far. The bar width is your focus, not the empty space between the bar. 0 2 4 6 8 10 2011 2012 2013 2014 WBS Student Satisfaction 20
18. 18. Ordering Pie, Plus Doughnut Chart & Table Design Tips A simple rule on ranking the pie chart: order them from biggest to smallest, and move clockwise from 12 o’clock. Also keep the data up to 4-5 variable. 21 Sosial Media Users Personbook Slowgram Quitter Mytube Others
19. 19. Ordering Pie, Plus Doughnut Chart & Table Design Tips When your data only consist of 2 variable (Yes/No, Male/Female) Doughnut chart might give better impact on selling your sweet data. Survey Participant 63% Female 22
20. 20. Schrödinger TableChart & Table Design Tips 23 Important Point Case A Case B Case C Financial Situation 111 222 333 Strengths Put long text here Put long text here Put long text here Weakness Another Text Another Text Another Text Organizational Structure Complicated Text Here Complicated Text Here and some more. Complicated Text Here Who said you need a vertical line to called a table, Table?
21. 21. God Save The Picture Attachment Chart & Table Design Tips Either for copyright reason or using other font in your chart as protest to Waseda, copying your chart from excel then paste as picture in Word might be life saving tips. 24
22. 22. God Save The Picture Attachment Chart & Table Design Tips 25
23. 23. Hard copy book Available to purchase at http://www.amazon.co.jp/ The Wall Street Journal Guide to Informations Graphics by Dona M. Wong. A simple and professional guideline of presenting data to beginners. The book will teach you more about how to coloring you chart, labeling your data and arrange you graphic. Find it on Waseda Commerce Library, Block G (Japanese version only) 27
24. 24. E-book (pdf) 28 Visage is a data visualization company. Their ebook on slideshare are resourceful on how to present your data. The one featured here is basically a visual summary of Dona Wong’s book, but doesn’t mean it shouldn’t be taken easy. For further reference on presenting your data, check their blog.
25. 25. Download this presentations as .pptx +Install Fira Sans, free font from Mozilla to recreate beautiful slide like this.
26. 26. by Amil Ramdhan (WBS 2014) @arapunya