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Copywriting in the Digital Age

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Much of the advice in this presentation is "tried and true" but there are a couple of surprises - including the suggestion to read your copy backwards. Presented in a roundtable discussino format for "Issues of the Day for Associations & Nonprofits" by the PRSA-NCC in Washington, D.C. in February 2019..

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Copywriting in the Digital Age

  1. 1. TIP#1 - KEEP YOUR GOALS (PERSUASIVE, INTERESTING) IN MIND
  2. 2. TIP#2 - TAKE A BREAK FROM YOUR COPY
  3. 3. TIP#3 - RELEASE ATTACHMENT.
  4. 4. TIP#4 - EVALUATE WITH SIDE NOTES.
  5. 5. TIP#5 - PAMPER THE AUDIENCE (THINK BENEFITS]
  6. 6. TIP#6 - PAY ATTENTION TO MECHANICS
  7. 7. TIP#7 - VARY HEADLINES BETWEEN PLATFORMS
  8. 8. TIP#8 - AVOID REPETITION
  9. 9. TIP #9 - READ ALOUD
  10. 10. TIP #10 - BRIGHTEN AND TIGHTEN
  11. 11. TIP#11 - GET ANOTHER READER
  12. 12. TIP #12 - READ BACKWARDS.
  13. 13. TIP #13 - MAKE A STYLE GUIDE
  14. 14. TIP #14 - USE ONLINE TOOLS •GRAMMARLY (GRAMMAR, PLAGIARISM CHECK) •GRAMMARK [PASSIVE VOICE CHECK, PLAGIARISM, WORDINESS] •HEMMINGWAY (RECOMMENDATIONS FOR BOLDNESS AND CLARITY]

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