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Building a Platform as a Writer
7 Tips to Get Started
Ami Neiberger-Miller, APR, MA
Steppingstone LLC
What is an author’s platform.
The Building Blocks of a Platform (Writer’s Digest)
 A website and/or blog with a large rea...
The bottom line: an author’s platform is a personal brand.
An author’s platform helps your voice stand out in a crowded
ma...
Tip #1: Start with believing in yourself.
 You can be the most influential and the most
destructive ambassador of your ow...
Tip #2: Decide what your online persona
will be.
 What do you want for people to think of when they think
of you?
 What ...
Tip #3: Pick at least 2 social media
platforms to build your platform on.
 Post regularly and often.
 Be helpful, though...
Tip #4: Build a website for yourself.
Really. Yes, you do need it.
 Provides a way for people to learn about you.
 Colle...
Tip #5: Get allies. Make a list of
influencers.
 Who is your ideal reader?
 Who do you want to be listed as endorsing yo...
Tip #6: Publish, publish, publish. And not
just your book.
 Author blog posts in your chosen area of expertise.
 Share f...
Tip #7: Be relentless at building your
platform.
 Be efficient. E.g. use google news alerts, facebook
notifications, Twit...
Resources
 The Basics of Building an Author’s Platform
Writer’s Digest
http://www.writersdigest.com/writing-articles/by-w...
Questions and Connections
 Twitter @AmazingPRMaven
 Facebook www.facebook.com/SteppingstoneLLC
 LinkedIn www.linkedin.c...
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Building a Platform as a Writer: 7 Tips to Get Started

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Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author's platform and how to build one. It offers seven tips to help authors get started on building a personal brand. Delivered by Ami Neiberger-Miller, Steppingstone LLC at Writers Project Runway III in Leesburg, Virginia in April 2017

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Building a Platform as a Writer: 7 Tips to Get Started

  1. 1. Building a Platform as a Writer 7 Tips to Get Started Ami Neiberger-Miller, APR, MA Steppingstone LLC
  2. 2. What is an author’s platform. The Building Blocks of a Platform (Writer’s Digest)  A website and/or blog with a large readership  An e-newsletter and/or mailing list with a large number of subscribers/recipients  Article/column writing for the media—preferably for larger outlets and outlets within the writer’s specialty  Guest contributions to successful websites, blogs, and periodicals  A track record of strong past book sales  Individuals of influence that you  Public speaking appearances—the bigger, the better  An impressive social media presence (Twitter, Facebook, and the like)  Membership in organizations that support the successes of their own  Recurring media appearances and interviews—in print, on the radio, on TV, or online
  3. 3. The bottom line: an author’s platform is a personal brand. An author’s platform helps your voice stand out in a crowded market. It delineates. An author’s platform helps clarify your voice. An author’s platform gives you a spring board to other opportunities and helps sell books. A good author’s platform is authentic, not cheesy. It is true to you. It makes your voice louder and stronger.
  4. 4. Tip #1: Start with believing in yourself.  You can be the most influential and the most destructive ambassador of your own brand.  If you want for people to read your work, you must promote it.  You must be a tireless advocate for your work.  Know your voice. Really.  Strive to be helpful, thoughtful and interesting.  Tip: Self-promotion doesn’t feel like self-promotion, if you are giving people information that is useful and valuable to their lives, goals, dreams, pursuits, etc.
  5. 5. Tip #2: Decide what your online persona will be.  What do you want for people to think of when they think of you?  What are you an expert in? What topics should be associated with you?  What kind of tone should be associated with you?  Tip: If you are a shy author. You don’t get a free pass. Create an online persona to help you decide what to share online and what to keep private.
  6. 6. Tip #3: Pick at least 2 social media platforms to build your platform on.  Post regularly and often.  Be helpful, thoughtful and interesting.  Posts should not just be self-serving or sales pitches.  Stick with a schedule.
  7. 7. Tip #4: Build a website for yourself. Really. Yes, you do need it.  Provides a way for people to learn about you.  Collects links and information for your writing/content funnel in one location.  Share author information.  Gives you control of your name, image and how you are presented even if you sign with a publisher.  Build your email list. Collect email addresses (legally).  Be helpful, thoughtful and interesting.
  8. 8. Tip #5: Get allies. Make a list of influencers.  Who is your ideal reader?  Who do you want to be listed as endorsing your book or praising it in a review?  Who could publish or share information you are writing?  Who should be writing guest posts on your blog?  Who works in the media and could share information from your book or about it?  Who could invite you to speak for a group or organization?  Approach these people and ask for their help.  You will be surprised at how others may assist you.
  9. 9. Tip #6: Publish, publish, publish. And not just your book.  Author blog posts in your chosen area of expertise.  Share facebook and twitter posts.  Do a podcast interview.  Be vibrant. Use photos, memes, etc.  Share some nuggets of wisdom. Don’t be afraid to offer “snackable” content.  Write “5 tips” about something related to your book and share with local media.  Write an op-ed column or letter to the editor.  Publish a short e-book.  Put other stuff besides writing on your blog or social media channels. E.g. presentations, videos, audio files, speech copy.  Be helpful, thoughtful and interesting.
  10. 10. Tip #7: Be relentless at building your platform.  Be efficient. E.g. use google news alerts, facebook notifications, Twitter lists, Hootsuite.  Set a schedule and follow it.  Advance schedule posts if you are out of town or busy.  Be helpful, thoughtful and interesting.
  11. 11. Resources  The Basics of Building an Author’s Platform Writer’s Digest http://www.writersdigest.com/writing-articles/by-writing- goal/build-a-platform-start-blogging/building-a-writers- platform  How To Build Your Author Brand From Scratch (And Why You Need To) https://www.thebookdesigner.com/2015/12/how-to-build- your-author-brand-from-scratch-and-why-you-need-to/  Build Your Author Platform: The New Rules: A Literary Agent’s Guide to Growing Your Audience in 14 Steps https://www.amazon.com/Build-Your-Author-Platform- Literary/dp/1939529255
  12. 12. Questions and Connections  Twitter @AmazingPRMaven  Facebook www.facebook.com/SteppingstoneLLC  LinkedIn www.linkedin.com/in/AmiNeibergerMiller/  Website and blog www.SteppingstoneLLC.com

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