Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The 4 P’s of Multichannel
Marketing: Physicians,
Pharmacists, Professionals,
and Patients
Marilyn Cox
Marketing Principal,...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification f...
Upcoming SlideShare
Loading in …5
×

The 4Ps of Multichannel Marketing in Life Sciences

1,403 views

Published on

Overcome decreasing physician access, and meet their demand for self-education via digital media.

- Create and send highly personalized communications across all channels.
- Target and segment dynamically according to audience.
- Use social, profile and website data to trigger automated communications for immediate engagement with prescribers, providers and other healthcare professionals.
- Design and deliver 1:1 communications
- Empower sales to effectively engage potential customers

Published in: Marketing, Technology, Business

The 4Ps of Multichannel Marketing in Life Sciences

  1. 1. The 4 P’s of Multichannel Marketing: Physicians, Pharmacists, Professionals, and Patients Marilyn Cox Marketing Principal, Oracle Marketing Cloud Industry Solutions
  2. 2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 122 CREATE – SEND - PERSONALIZE TARGET AND SEGMENT USE DIGITAL BODY LANGUAGE TO COMMUNICATE EFFECTIVELY DESIGN AND DELIVER 1:1 COMMUNICATIONS EMPOWER SALES TO EFFECTIVELY ENGAGE POTENTIAL CUSTOMERS Agenda
  3. 3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 123 MARILYN COX MARKETING PRINCIPAL – ORACLE MARKETING CLOUD INDUSTRY SOLUTIONS @MARILYNECOX MARILYN.E.COX@ORACLE.COM ELOQUA USER FOR 6 YEARS IF I COULDN’T BE A MODERN MARKETER, I WOULD BE A PROFESSIONAL WRESTLER WITH THE WWE About Me
  4. 4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 124 The Oracle Customer Experience Portfolio Social, Marketing, Sales, Commerce and Service across all Channels Mobile Social Media In Store Self Service & Support Group Sales Direct Sales Broker SalesWeb Oracle Marketing Cloud Oracle Sales Cloud Oracle Commerce Oracle Service Cloud
  5. 5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 125 About Oracle Marketing Cloud Industry Solutions
  6. 6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 126 Multichannel Marketing To HCPs Pre- Awareness Medical Education Event Social Media TV Media Online Ads Print Media 3rd Party Websites Awareness Live Medical Event Digital Medical Event DetailingeDetailing Formulary Trial Adoption Advocacy
  7. 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 127 HCP’s Today Are More Independent
  8. 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 128 Connect – Enable - Empower
  9. 9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 129 Productivity – Control - Manage
  10. 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1210 Optimize The Sampling And Trialing Process
  11. 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211 Enhance Tradeshow And Medical Educational Events
  12. 12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1212 Extend The eDetailing Process
  13. 13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1213 Better Utilize Video Channels
  14. 14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1214 Analyze Physician And Patient Portals
  15. 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1215 Leverage KOL Content And Patient Testimonials
  16. 16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1216 Improve Your Subscription Forms
  17. 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1217 Recognize The Potential In Social Media
  18. 18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1218 Cool! But What About Compliance?
  19. 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1219 Outline Your Compliance Process And Where Marketing Communications Fit In
  20. 20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1220 Leverage Built-In Tools
  21. 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1221 Export Communication Workflow
  22. 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1222 Define What Data Is Captured In Each System
  23. 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1223 Allow Ample Time For Development, Revision, And Approval Processes
  24. 24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1224 Create An Employee Training And Education Program
  25. 25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1225 FINAL TAKEAWAYS
  26. 26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1226 IDENTIFY OPPORTUNITIES
  27. 27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1227 CAPTURE DIGITAL ENGAGEMENT
  28. 28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1228 SEGMENT AND TARGET
  29. 29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1229 AUTOMATE
  30. 30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1230 ENABLE AND EMPOWER
  31. 31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1231 UNIFY TACTICS
  32. 32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1232 QUESTIONS?
  33. 33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1233
  34. 34. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1234

×