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Marketing Blog Content
      with Flickr
Timing and Community
        Mark Melnykowycz
    An American Peyote Scribble
   ...
Blogging

• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers
Blogging with Text

• Efficient - readers scan and read text
• Google indexes posts via keywords, tags,
  content, titles, ...
Adventure
  Fear     Love
                        Beauty

         Cool
Dramatic                   Hate
                  ...
Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation
Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers
Flickr for Photographers


• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forum...
Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group d...
Google

• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image s...
Flickr Integration
•   Host images on Flickr

    •   Post images to Flickr groups

    •   Participate in Flickr discussi...
Flickr Posting

 Photo


  Text



Post Link
Strobist.com




    Flickr      Workshops       Blog Partners

 Discussion       Reader          Blog
Photo sharing   Int...
Case Study

• Identified interest on Strobist
• Joey Lawrence Photoshop DVD
 • published comprehensive review (fulfilling
  ...
•Monday, Oct. 15th 2007:
                                David Hobby blogs about
                                Joey Lawr...
Flick Photos
  Blog Post
               Flick Discussion




Strobist.com
Short-Term Affect

• Three day traffic exceeded normal monthly
  total
• Increased RSS readers
• Large ego bump
Long-Term Affect
Google                               Flickr
           • Sustained Google hits
           • Blog post
   ...
Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
...
Flickr
• Best photo-blog posting analogy
• Fast distribution of images
• Community interaction
Discussion
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
Blog-Flickr Integraion BlogCamp Switzerland 3.0
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Blog-Flickr Integraion BlogCamp Switzerland 3.0

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My session for BlogCamp Switzeralnd 3.0, centered on the integration of Flickr and blogging, how to leverage Flickr for content distribution and connecting with readers.

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Blog-Flickr Integraion BlogCamp Switzerland 3.0

  1. 1. Marketing Blog Content with Flickr Timing and Community Mark Melnykowycz An American Peyote Scribble blog.americanpeyote.com Zurich BlogCamp3.0 August 29th, 2008
  2. 2. Blogging • Create a reaction in the reader • Communicate or invoke emotion • Give value to the readers
  3. 3. Blogging with Text • Efficient - readers scan and read text • Google indexes posts via keywords, tags, content, titles, etc. • Easy to produce
  4. 4. Adventure Fear Love Beauty Cool Dramatic Hate Desire
  5. 5. Images • Instant understanding • No translation needed • Emotional response • Open to interpretation
  6. 6. Goal • Integrate visual and text blogging • Increase blog visibility • Build new connections to readers/viewers
  7. 7. Flickr for Photographers • Ability to share images with an audience • Fast posting (faster than text) • Discussion forums (group interaction) • The image stands on its own without context
  8. 8. Flickr for Bloggers • Images indexed in Google/Yahoo • Use as image server • Post photos to groups • Use images in group discussions • Participate in group communities
  9. 9. Google • Text based searching • Flickr photos indexed in Google • Links in Flickr description to your blog • Good image search capabilities
  10. 10. Flickr Integration • Host images on Flickr • Post images to Flickr groups • Participate in Flickr discussions • Develop viewer base • Embed links to blog content • Embed Flickr image in blog • Links back to Flickr image
  11. 11. Flickr Posting Photo Text Post Link
  12. 12. Strobist.com Flickr Workshops Blog Partners Discussion Reader Blog Photo sharing Interaction Network
  13. 13. Case Study • Identified interest on Strobist • Joey Lawrence Photoshop DVD • published comprehensive review (fulfilling reader need) • Linked to Strobist discussion on Flickr
  14. 14. •Monday, Oct. 15th 2007: David Hobby blogs about Joey Lawrence and his DVD •Will post review by Friday •Lots of discussion on Strobist comments •Tons of interest on Strobist Flickr group •Timing: A large group of readers interested in a topic •I purchase a copy of the DVD •I write up my own review and post it on Wed.
  15. 15. Flick Photos Blog Post Flick Discussion Strobist.com
  16. 16. Short-Term Affect • Three day traffic exceeded normal monthly total • Increased RSS readers • Large ego bump
  17. 17. Long-Term Affect Google Flickr • Sustained Google hits • Blog post • Flickr discussion • Strobist site
  18. 18. Key Points • Use the power of visual images • Understand reader needs • Understand value of timing • Provide unique value • Create multiple connection points to content • Engage in discussion outside of blog
  19. 19. Flickr • Best photo-blog posting analogy • Fast distribution of images • Community interaction
  20. 20. Discussion

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