1. How Employers Can Participate in
America Saves Week

2. About America Saves
America Saves, a research-based campaign using
the principles of behavioral economics and social
marketing to change behavior, motivates,
encourages, and supports low-to moderate-
income households to save money, reduce debt,
and build wealth, and is managed by Consumer
Federation of America.
Consumer Federation of America was founded
in 1968. It is an association of more than 250
nonprofit pro consumer groups including
Consumers Union, AARP, credit unions,
housing co-ops, and grassroots organizations.

3. America Saves
• Supports the organizing of a wide range of stakeholders and
service providers into local campaigns and through Military
Saves to promote saving among their constituents with now
more than 528,000 people who have pledged to save
• Provides materials, resources, website, database and
infrastructure to support the organizational effort and for
individual savers
• Works with financial institutions to provide no fee and low
opening balance savings accounts
• Organizes America Saves Week, the last week in February, as
a national call to positive financial action
How America Saves Encourages Saving

4. America Saves Survey of Savers
• The most important saving goals for savers include: Emergency
Fund, Retirement, and Debt Repayment.
• 2X as many individuals are saving regularly since taking the pledge.
• Savers of all income levels reported being able to save – including
savers making less than $25,000 who reported $2,669*, $26,726*,
and $2,905* in emergency, retirement, and non-retirement savings,
respectively.
• Savers say the America Saves pledge reminds them of their goal
and the importance of saving money, and also gives them hope
about their financial future.
*Mean amount saved
Survey administered June 24 – July 5, 2016

5. My Goal
• The financial situation of many Americans
• The important role saving at work plays
• Opportunities to promote saving at work
• How you can use America Saves Week to
motivate employees to save

6. State of Savings
CFA Report: Less Than Half of U.S. Households Report Good Savings Progress, According to Annual America Saves
Week Survey (2/22/2016)
Less than Half of U.S. Households Making Good Savings Progress

7. State of Savings
CFA Report: Less Than Half of U.S. Households Report Good Savings Progress, According to Annual America
Saves Week Survey (2/22/2016)

8. State of Savings
CFA Report: Less Than Half of U.S. Households Report Good Savings Progress, According to Annual America
Saves Week Survey (2/22/2016)

9. Almost Everyone Can Save
Set A Goal – more likely to succeed
Make A Plan – twice as likely to succeed than
those who do not
Save Automatically – pay yourself first

10. Saving Automatically
Survey administered June 24 – July 5, 2016

11. Saving Automatically
What Savers Tell America Saves
They Save Automatically

12. Opportunity To Save At Work
• That’s where we get our paycheck
and access to direct deposit
– 82% of employees in U.S. participate in direct deposit
• With direct deposit we can allocate a
% to savings
• And we can make it automatic
through a split deposit

13. Benefits to Your Employees
Opportunity to:
• participate in the best saving strategy
• build up emergency and short-term
savings
• reduce reliance on high-cost credit
• develop effective relationship with
financial institution

14. Benefits to Employer
• Employees more focused on work
• Reduction of payroll issues such as
garnishment and payroll advances
• Employee appreciation, retention,
and stability

15. How Employees Can Save at Work
• Save through direct deposit into a savings
account
• Save automatically into a 401(K) or other
work-sponsored retirement plan

16. • Co-coordinated by America Saves and
the American Savings Education Council
• An annual opportunity for Americans to
assess their financial condition and goals
• A dedicated time for financial action
• A time for organizations and institutions to
emphasize saving
America Saves Week
February 27 – March 4, 2017

17. 4 Steps to Participation
1. Sign Up
2. Plan Activities
3. Download Marketing Materials
4. Integrate the Pledge

18. STEP 1: Sign Up
• Sign Up at AmericaSavesWeek.org
BENEFITS:
• Listed as a participating
organization
• Receive helpful emails and
reminders from America Saves
• Receive the participation badge
for website and materials

19. STEP 2: Plan Activities
• Encourage employees to
start contributing to or
increase the amount they
save in work-sponsored
retirement plans
• Encourage employees to
use split deposit to put a
portion of their pay into a
savings account

20. STEP 2: Plan Activities
• Send emails
• Host a workshop
• Hang posters and flyers

21. Download Materials
1. Flyers, Posters, & Payroll
Stuffers
2. Logos, Web Buttons, and
Banners
3. Digital and Social Media Kit
4. Sample Newsletter, Email, and
Blog Content
5. PowerPoint Presentations
STEP 3: Download Materials

22. STEP 3: Download Materials
Digital and Social Media Kit
contains:
– 4 Weeks of content to
post on Twitter and
Facebook
– Sample newsletter/blog
content
– 5 days of ASW emails
– #imsavingfor photo
contest
Content available in early January – Sign up to participate to be notified
as soon as it becomes available.

23. STEP 4: Integrate the Pledge
I pledge to save
money, reduce debt,
and build wealth over
time.
I will encourage my
family and friends
to do the same.

24. Text Message Tips and Reminders

25. America Saves Week Employer Activities
• Microsoft Benefits - reached out to more
than 50,000 employees in the U.S. with
personalized emails highlighting the most
important next step needed to maximize
their 401K savings and improve their
financial wellness. These personalized
messages drove 2x higher results compared
to previous campaigns.
• American Express - urged employees to take
the "1% Challenge" to save anywhere-
retirement, emergency fund, college, car,
vacation, etc., and offered tools and
resources to help them do that.

26. America Saves Week Employer Activities
• Firelands Federal Credit Union focused on educating their staff
on their pension and 401K benefits. They had very high
participation from employees opening or increasing their 401K
contribution, as well as increasing a payroll deduction to any
savings account. Employees could earn points based on reading
educational material, or other ways of participating. They
"bought" prizes with the points they earned.
• WorldatWork, an association of human resource professionals,
offered one-on-one financial counseling to employees and
promoted the week in publications and on its website, reaching
more than 30,000 employees and customers.

27. America Saves Week Employer Activities
• MetLife used American Saves Week to encourage their
employees to save a portion of their annual incentive pay.
• The Boeing Company newsletter, which reaches 156,000
employees, announced America Saves Week and included a link
to AmericaSavesWeek.org.

28. Bottom Line
 Your employees will benefit from participation in America
Saves Week 2017, February 27 – March 4.
 America Saves provides a variety of resources to support
your outreach to employees.
 Sign Up TODAY as a participating organization at
AmericaSavesWeek.org