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Intrapreneurship - Reigniting the flame for business success


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Intrapreneurs are the powerhouses within companies that create new businesses, that keep a company or organization moving forwards, motivate colleagues and keep profits up. Create intrapreneurs for success in #small business

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Intrapreneurship - Reigniting the flame for business success

  1. 1. Intrapreneurship Re-Igniting the Flame for Business Success
  2. 2. 1.________________________________ 2.________________________________ 3.________________________________ 4.________________________________ 5.________________________________ 6.________________________________ 7.________________________________ IT and communications revolution Unrelenting competitive pressure Focus on value by customers Globalisation Changing business and organisational structure Changing attitudes to work and family Demand for knowledge and skills What are the drivers of change affecting Businesses?
  3. 3. Intrapreneurs - So what are they? • How do they differ from entrepreneurs? • in-tra-pre-neur (InÕtre-pre-nur) n. A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation intra (corporate).
  4. 4. Intrapreneurs… Intrapreneur is the name given to employees who come up with their own ideas and then bring those ideas to life with the assistance and resources offered by their employers. Intrapreneurs can be found in all types of industries, creating new products and services.
  5. 5. Intrapreneurs… • Intrapreneurs are also found in the social sector.
  6. 6. Intrapreneur CharacteristicsIntrapreneur Characteristics • Intrapreneurs are: • Courageous • Innovative • Risk takers • Flexible • Creative • Energetic • Enthusiastic • Imaginative • Inventive
  7. 7. Inspirational Quote • Champions aren't made in gyms. Champions are made from something they have deep in them – a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill. Muhammad Ali
  8. 8. Their task is to put together a team of enthusiastic volunteers, build a network of sponsors and have ideas for creating new products or services, often working on them in their own time. They can see how savings can be made and how processes can be improved. Intrapreneur Characteristics…
  9. 9. The Role of Environment or Culture One of the Biggest Revenue earners for the Company since 1974… 3M Corporation – The story of the Post it Notes…
  10. 10. Businesses need Intrapreneurs Intrapreneurs are the powerhouses within companies that create new businesses, that keep a company or organization moving forwards, motivate colleagues and keep profits up.
  11. 11. The Challenge So how do you encourage people to come forward with their ideas?  If you don't, they may move on to another company, or they may start their own business and become one of your competitors.
  12. 12. Motivation & RewardMotivation & Reward • Financial? Not always the key. • For intrapreneurs and entrepreneurs it is normally a bonus not a driver. •Much motivation comes from ‘doing the job more efficiently/safely’ or ‘my way’ Win – Win situation.Win – Win situation. What motivates theWhat motivates the Intrapreneurs?Intrapreneurs?
  13. 13. Win – Win situation. • Changing running taps in chemical factories, print works or hotels can cover installation costs in months and save thousands in water charges. So the employer wins (and so does the environment). • DuPont – tracking blood in 90 days
  14. 14. Gifford Pinchot • Gifford Pinchot is an author, speaker and consultant on innovation management. • Pinchot was the first person to come up with the idea and term of Intraprenuership.
  15. 15. Inspirational Quote • Whether you think you can, or you can’t, you’re always right. Henry Ford
  16. 16. Gifford Pinchot’s 10 Commandments for Intraprenuers: • Do any job needed to make your project work regardless of your job description. • Share credit wisely.
  17. 17. • Remember, it is easier to askRemember, it is easier to ask forgiveness than permission.forgiveness than permission. • Come to work each dayCome to work each day willing to be fired.willing to be fired. • Ask for advice before askingAsk for advice before asking for resources.for resources. Commandments continued…Commandments continued…
  18. 18. • Follow your intuition about people; build a team of the best. • Never bet on a race unless you are running in it. •Build a quiet coalition for your idea; early publicity triggers the corporate immune system. Commandments continued…
  19. 19. Commandments continued… Be true to your goals, but realistic about ways to achieve them and Honour your sponsors.