1. Vondasoft Confidential. Do not distribute without prior consent
Indian automobile industry analysis based
on
Social Media Data
Q1 2013
April May June

2. Vondasoft Confidential. Do not distribute without prior consent 2
Context
 Q1FY 13-14 has been grueling for the Indian
Passenger Vehicle segment.
– Most Auto Makers and Models showed a decline YoY
– New Launches saved the day for some Auto Makers: Amaze from
Honda, and the Renault Duster being the notable successes
 We, at Vondasoft, decided to investigate the data
available in the social media public domain to
discern
– If there are reasons for the declining sales and if this is a pattern
across segments and across brands?
– If the volume and sentiment of chatter on social media has a
bearing on the sales and vice-versa
– Nature and extent of correlation between the social media buzz
and the market reality
 This report is a result of our findings based on this
investigation

3. Vondasoft Confidential. Do not distribute without prior consent 3
Digital Map of Auto Brands – (Q1 2013)
Net Sentiment Points
Effectiveness
0 10 K2 K
7
10
Toyota
Maruti
Skoda
Renault
Chevrolet
Tata
Fiat
Mercedes
Honda
Audi
Hyundai
Volkswagen
BMW
Approach:
• As first step to
our
investigation, w
e tried to rank
the brands on a
digital map
based on the
online social
media data.
• The next step
will be to
compare the
digital ranks
with the real
market data

4. Vondasoft Confidential. Do not distribute without prior consent 4
Summary
 The social media barometer
provides a fairly good image of the
market fortune of automobile
makers
 We see strong co-relation
between the Brand rankings in the
respective quadrants and their
market standings for the same
period of Q1 2013

5. Vondasoft Confidential. Do not distribute without prior consent
THANK YOU
ameet@vondasoft.com | +91-98200 42875
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