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  1. 1. CONTACT: Andrea Davidoff RF|Binder for Atkins (212) 994-7617 ATKINS SAYS DUKAN DIET IS A DON’T --- The Atkins Diet remains the only low-carbohydrate weight loss approach scientifically validated as safe and effectiveDENVER, CO. (December 22, 2010)—Recent media coverage suggests that the reportedwedding diet of future British princess Kate Middleton is something brand new. Yet the DukanDiet is just another variation of the Atkins Diet™, but with some nutritional recommendations thatsimply don’t make sense or are guaranteed to fail.The Dukan Diet claims dieters can lose weight by eating as much as they want of 100 approvedfoods, 72 of which are high in protein. The idea that anyone can eat as much as they want of anyfood and still lose weight clearly defies reason. Once people stop following a weight-loss diet ofany kind and return to their old way of eating – or continue to eat as much as they want ofanything – they will regain any lost weight, as evidenced by millions of yo-yo dieters.The Atkins Diet has been in existence for 40 years and has been supported with over 60 studiesduring this period. Nutritional science, which is at the core of the Atkins Diet, conclusively showsthat reducing levels of refined carbohydrates and added sugars and focusing instead on whole-food carbohydrate sources, protein and healthy natural fats is a sustainable way to eat and loseweight.Dr. Jeff Volek, associate professor at the University of Connecticut and coauthor of New YorkTimes Bestseller The New Atkins for a New You, notes the Dukan Diet ignores the fact that thereis wide variation in people’s carbohydrate tolerance. Atkins, in contrast, enables individuals totailor the diet to their own metabolism.“Long-term success on a carbohydrate-restricted diet requires more than a casual approach andthe Dukan Diet falls short,” said Dr. Volek. “Dr. Dukan’s approach ignores the well-documentedfact that people vary in their ability to metabolize carbohydrates.”
  2. 2. Dr. Volek stresses the key to long-term weight-loss success is finding your unique individual levelof carbohydrate tolerance, as described in The New Atkins for a New You.“The key to long-term success on a diet is not to ‘eat what you want’ as Dr. Dukan states, butrather to give people permission to find their carbohydrate tolerance level,” said Dr. Volek. “Oncea person discovers his level, be it 50, 75, or 100 grams of carbs per day, he is on the way tounlocking the powerful metabolic benefits of the Atkins Diet.”The New Atkins for a New You details how science has transformed the Atkins Diet from whatwas once considered a “bacon, egg, and cheese” diet to a lifestyle that encompasses a widevariety of whole foods. These include multiple protein sources, as well as vegetables, low-glycemic fruits and – as one approaches one’s goal weight – whole grains. By gradually addingback different carbohydrate foods, individuals develop sustainable eating habits that allow themto maintain their new weight.“A proper low-carbohydrate nutritional approach is not about subtle difference in fat grams; it isabout controlling carbohydrate intake,” said Colette Heimowitz, M.Sc., Atkins VP of Nutrition andEducation. “And when it comes to that, Atkins is unparalleled in providing positive results in termsof weight loss and management.”About Atkins Nutritionals, Inc.Atkins Nutritionals, Inc., is a leading player in the $2.4 billion weight control nutrition category, andoffers a powerful lifetime approach to weight loss and weight management. The Atkins Dietfocuses on a healthy diet with reduced levels of refined carbohydrates and added sugars andencourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed byresearch and consumer success stories, this approach allows the body to burn more fat and workmore efficiently while helping individuals feel less hungry, more satisfied and more energetic.Atkins Nutritionals, Inc., manufactures and sells a variety of nutrition bars, foods and shakesdesigned around the nutritional principles of the Atkins Diet™. Atkins’ four product lines:Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both menand women who want to achieve their weight management goals and enjoy a healthier lifestyle.Atkins products are available in more than 30,000 locations throughout the U.S. andinternationally. For more information, visit ###