US American Lifestyles Market Share April 2013 Available At Researchmoz.us

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Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers—whether they like to admit it or not—have increased their spending while they continue to look for the best deals.

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US American Lifestyles Market Share April 2013 Available At Researchmoz.us

  1. 1. American Lifestyles 2013: Five Years Later - US - April 2013Nearly four years into the economic recovery, the labor market remains historically weak and medianhousehold incomes have yet to return to pre-recession levels. The lingering effects of the worst economicdownturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget mindsetthat applies to purchasing across nearly all categories. However, consumers—whether they like to admitit or not—have increased their spending while they continue to look for the best deals.Some questions answered in this report include: What recession-induced behaviors will consumers continueto practice? Has the recession altered perceptions of what is luxury vs. necessity? How will Millennialspending impact key consumer categories? What is the impact of the growing Hispanic population?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataabbreviations And Termsabbreviationstermsexecutive Summarythe Peoplefigure 1: Total U.s. Population Distribution, By Age, 2008-18multicultural Americafigure 2: Share Of Total U.s. Population By Race/hispanic Origin, 2008 Vs. 2013the Economyfigure 3: Consumer Confidence And Unemployment, Annual Averages, 2000-12median Household Income Continues Decline Post-recessionfigure 4: Median Household Income In Inflation-adjusted Dollars, 2001-12changes To Spending Habits And Reasonsfigure 5: Perceived Change In Spend On 13 Consumer Categories In 2012 Compared To 2011, January 2013spending Morefigure 6: Reasons For Spending More In 2012 Compared To 2011, Part I, January 2013figure 7: Reasons For Spending More In 2012 Compared To 2011, Part Ii, January 2013spending LessAmerican Lifestyles 2013: Five Years Later - US - April 2013
  2. 2. figure 8: Reasons For Spending Less In 2012 Compared To 2011, Part I, January 2013figure 9: Reasons For Spending Less In 2012 Compared To 2011, Part Ii, January 2013expenditure Overviewfigure 10: Change In Consumer Expenditure Part I, 2007-12 (est.) Vs. 2013-17 (forecast)figure 11: Change In Consumer Expenditure, Part Ii, 2007-12 (est.) Vs. 2013-17 (forecast)behaviors And Lifestyles Driving Spending Changesfigure 12: Behaviors Driving Spending Changes, January 2013americans’ Conservative Views On Spending Translates To Lifestyle Changesfigure 13: Lifestyle Factors Driving Spending Changes, January 2013how Extra Money Is Spentfigure 14: How Extra Money Is Spent, January 2013what We Thinkissues In The Marketwhat Recession-induced Behaviors Will Consumers Continue To Practice?has The Recession Altered Perceptions Of What Is Luxury Vs. Necessity?“self-investment” Is A Necessityquality Improvements, Innovation Push Former Necessities To Luxury Status Or Obsolescenceformer Luxuries That Are Now Necessities Include Items Related To Technologyhow Will Millennial Spending Impact Key Consumer Categories?what Is The Impact Of The Growing Hispanic Population?the U.s. Five Years Later: The Peoplekey Pointsdemographic And Social Trends Impacting The Populationpopulation And Growth Projectionsfigure 15: Total U.s. Population Trends And Projections, 2008-18birthratefigure 16: Total Number Of Births In The U.s., And Fertility Rate, 2001-11age Structure And Growth Projectionsfigure 17: Total U.s. Population Distribution, By Age, 2008-18race And Hispanic Origin Population Size And Growth Projectionsfigure 18: Share Of Total U.s. Population By Race/hispanic Origin, 2008 Vs. 2013growth In Multicultural Groups Outpaces The (currently) White Majorityfigure 19: Total U.s. Population Growth Trends, By Race/hispanic Origin, 2008-18, 2008-13, And 2013-18marital Statusfigure 20: Marital Status In The U.s., By Age, 2012household Trendshousehold Trends, Numbers And SizeAmerican Lifestyles 2013: Five Years Later - US - April 2013
  3. 3. figure 21: Total U.s. Households, 2002-12homeownershipfigure 22: Change In Homeownership Rate In The U.s., By Age Of Householder, 2012 Vs. 2007household Typesfigure 23: Household Types In The U.s., By Age Of Householder, 2012presence Of Children In Householdsfigure 24: Total U.s. Households By Presence Of Own Children, 2002-12the U.s. Five Years Later: The Economykey Pointsmacro-economic Factorsgdp And Pcefigure 25: Gdp And Pce Change From Previous Period, Q1 2007-q4 2012dpiincreased Payroll Taxes May Be To Blame For Drop In Dpifigure 26: Dpi Change From Previous Period, January 2007-january 2013personal Economicsunemployment And Underemploymentfigure 27: Unemployment And Underemployment, January 2007-february 2013labor Force Participationfigure 28: Labor Force Participation Rate, January 2007-february 2013consumer Confidencefigure 29: Consumer Sentiment Index, January 2007-february 2013unemployment Rate Impacts Consumer Confidencefigure 30: Consumer Confidence And Unemployment, Annual Averages, 2000-12median Household Incomefigure 31: Median Household Income In Inflation-adjusted Dollars, 2001-12*real Personal Income Stagnantfigure 32: Real Personal Income, 2000-13consumer Expendituresfigure 33: Percent Change In Annual Consumer Expenditures Across 15 Categories, 2007-12changes To Spending Habitskey Pointsconsumers More Likely To Say They’ve Reduced Rather Than Increased Spendingspending Increase On In-home Food Not Just A Trade Down From Dining Out, But Much Morefigure 34: Perceived Change In Spend On 13 Consumer Categories In 2012 Compared To 2011, JanuaryAmerican Lifestyles 2013: Five Years Later - US - April 2013
  4. 4. 2013demographics Behind Changes To Spending Habitsage: Younger Spending More, Older Spending Lessyoung Boomers Most Likely To Be Strugglinghousehold Income: Least Affluent Continue To Cut Back, Wealthy Spending Morefigure 35: Perceived Change In Spend, By Gender, Age, And Household Income Indexed To The Average,January2013multicultural Groups Show Greatest Swings In Spendingfigure 36: How Spending Changes By Race/hispanic Origin Compare To The Average, January 2013reasons For Spending More/spending Lesskey Pointskey Reasons Behind Changes To Spending Habits, Overallsaving Money Vs. Treatingprice Changeschange Of Circumstancesswitching Product Type, Brand, Or Storefigure 37: Reasons For Spending More/less On 13 Consumer Categories In 2012 Compared To 2011, January2013reasons For Spending More By Categoryfigure 38: Reasons For Spending More On 13 Consumer Categories In 2012 Compared To 2011, January2013reasons For Spending Less By Categoryfigure 39: Reasons For Spending Less On 13 Consumer Categories In 2012 Compared To 2011, January2013expenditure Overviewoverviewkey Pointsfood (at Home)dining Outalcoholic Beverages (at Home)alcohol Beverages (out Of Home)non-alcoholic Beverages (at Home)beauty And Personal Carehealthcare Remedieshousehold Careclothing, Footwear, And Accessoriestechnology And Communicationsvacations And TourismAmerican Lifestyles 2013: Five Years Later - US - April 2013
  5. 5. leisure And Entertainmenthome And Gardenautomotive And Transportfinancial Servicesfigure 40: Change In Consumer Expenditure Across 15 Categories, 2007-12 (est.) Vs. 2013-17 (forecast)food (at Home)key Pointswinners And Losers For 2013figure 41: Total U.s. Consumer Expenditure On Food For At-home Consumption At Current Prices, 2007-12yogurt, Snack Foods, Candy, Sugar Have Benefited From The Recessionit’s All Greek For Yogurtspeaking Of Snackshow Sweet It Issugar And Sweetenersbaby Food And Milk Have Struggledtaking Care Of (fewer) Babies…milking It, Or Notlooking Forwardfigure 42: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Food (at Home) At Current Prices,2007-17changing Consumer Spending Habitsfigure 43: Perceived Change In Spend On In-home Food In 2012 Compared To 2011, January 2013obesity And Health Concerns Drive A Desire For Bfy Optionsnation’s Economic Health Factors Into Spending On Food At Homerising Prices Drive Increased Spendingfigure 44: Reasons For Spending More/less On In-home Food In 2012 Compared To 2011, January 2013what We Thinkdining Outkey Pointsalthough Cautious, Consumers Are Eating Outfigure 45: Total U.s. Consumer Expenditure On Dining Out At Current Prices, 2007-12fast Food, Pizza, And Family Concepts Benefit Most From Millennials And Hispanicssteakhouses Need New Menu Items And Pricing To Stay Relevantsocial Media Helps Promote Restaurants’ Promotions, Values, And Buzzlooking Forwardfigure 46: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Dining Out At Current Prices,2007-17consumers Plan To Spend Less When Dining Out This Yearfigure 47: Perceived Change In Spend On Eating Out In 2012 Compared To 2011, January 2013most Consumers Do Not Order Alcoholic Beverages When Eating Outhigher Incomes Translate To Increased Alcohol SalesAmerican Lifestyles 2013: Five Years Later - US - April 2013
  6. 6. consumers Will Continue To Spend Cautiously On Dining Outfigure 48: Reasons For Spending More/less On Eating Out In 2012 Compared To 2011, January 2013what We Thinkalcoholic Beverages (at Home)key Pointsincreased Innovations Inspire Curiosity Among Consumers Aged 21+figure 49: Total U.s. Consumer Expenditure On Alcoholic Beverages For At-home Consumption At CurrentPrices,2007-12millennials Drive The Market; Consumers Overall Say They Are Cutting Backamerican-made Beer And Wine, Flavored Spirits Fuel Positive Performancecraft Beerdomestic Winevodka And Whiskey/whiskydomestic Beer, Imported Wine, And Gin Fail To Adapt To Changing Marketdomestic Beerimported Wineginlooking Forwardfigure 50: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Alcoholic Beverages For At-homeconsumption At Current Prices, 2007-17changing Consumer Spending Habitscost Of On-premise Consumption Keeps Consumers At Homeyoung Men Most Likely To Have Increased Spendingfigure 51: Perceived Change In Spend On Alcoholic Drinks (in Home) In 2012 Compared To 2011, January2013young Men Dedicate Some Of Their Extra Earnings To Alcoholcost Of Alcohol Main Deterrent, While Alcohol Serves As A Treat For Othersfigure 52: Reasons For Spending More/less On Alcoholic Drinks (at Home) In 2012 Compared To 2011,January2013, January 2013what We Thinkalcoholic Beverages (out Of Home)key Pointsthe On-premise Alcohol Market Is Slowly Recovering From The Economyfigure 53: Total U.s. Consumer Expenditure On Alcoholic Beverages (out Of Home) At Current Prices,2007-12fast Casual And Casual Dining Restaurants Have Benefitedfine Dining Restaurants Have Struggled To Maintain SalesAmerican Lifestyles 2013: Five Years Later - US - April 2013
  7. 7. looking Forwardfigure 54: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Alcoholic Beverages (out Of Home)Atcurrent Prices, 2007-17changing Consumer Spending Habitsfigure 55: Perceived Change In Spend On Alcoholic Drinks (out Of Home) In 2012 Compared To 2011,January2013drinking Out Of Home Comes With Riskgender, Age, Affluence Factor Into Spending Changesreasons For Changes To Consumer Spending Habitsfigure 56: Reasons For Spending More/less On Alcoholic Drinks (out Of Home) In 2012 Compared To 2011,january 2013what We Thinknon-alcoholic Beverages (at Home)key Pointsprice Increases, Economic Woes Cause Consumers To Prioritize Purchasesfigure 57: Total U.s. Consumer Expenditure On Non-alcoholic Beverages At Current Prices, 2007-12caffeinated Segments Lead Non-alcoholic Beverage Performanceenergy Drinkscoffeecalories, Agricultural Issues Inhibit Growth In Fruit Juice, Soft Drinkscarbonated Soft Drinksfruit Juice And Juice Drinkslooking Forwardfigure 58: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Non-alcoholic Beverages At CurrentPrices,2007-17consumers Stick With Status Quo In Non-alcoholic Beverage Purchasesfigure 59: Comparison Of Spend On Drinks (non-alcoholic) In 2012 Compared To 2011, January 2013millennials Make Room For Beverage “treats”price Increases Spur Increased Spending, Savings Inspire Cutbacksfigure 60: Reasons For Spending More/less On Drinks (non-alcoholic) In 2012 Compared To 2011, January2013what We Thinkbeauty And Personal Carekey Pointsbeauty Industry Remains Buoyant Despite Economic Downturnfigure 61: Total U.s. Consumer Expenditure On Beauty And Personal Care At Current Prices, 2007-12American Lifestyles 2013: Five Years Later - US - April 2013
  8. 8. beauty Products That Replicate Professional Services Drive Category Growthnail Color And Carefacial Skincarelittle Growth Among Category Basics Such As Shampoo, Body Carebody Careshampoolooking Forwardfigure 62: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Beauty And Personal Care AtCurrentprices, 2007-17consumers Allocate Spending Differently Depending On Segmentfigure 63: Perceived Change In Spend On Beauty Products And Toiletries In 2012 Compared To 2011,January2013young Women, Hispanics More Apt To Treat Themselvesprice Increases Result In Increased Spending For Someconsumers Are Looking To Save Moneyfigure 64: Reasons For Spending More/less On Beauty Products And Toiletries In 2012 Compared To 2011,january 2013what We Thinkhealthcare Remedieskey Pointseconomic Downturn Has Little Effect On Healthcare Industryhealth Insurance Coverage And Healthcare Costsppacaobesity Ratesamericans Becoming More Proactive About Their Healthfigure 65: Total U.s. Consumer Expenditure On Healthcare Remedies At Current Prices, 2007-12illness Prevention And Treatment Fuels Growth In Healthcare Industrybad News For Economy Was Good News For Vitaminswhen Prevention Isn’t Enoughproduct Availability Limits Sales Of Analgesicslooking Forwardfigure 66: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Healthcare Remedies At CurrentPrices,2007-17majority Maintain Status Quo In Healthcare Products Spendingfigure 67: Perceived Change In Spend On Healthcare Products In 2012 Compared To 2011, January 2013reasons For Changes To Consumer Spending HabitsAmerican Lifestyles 2013: Five Years Later - US - April 2013
  9. 9. looking For Deals Leads Discussions Onlinefigure 68: Reasons For Spending More/less On Healthcare Products In 2012 Compared To 2011, January2013what We Thinkhousehold Carekey Pointshousehold Care Market Relatively Stablefigure 69: Total U.s. Consumer Expenditure On Household Care Products At Current Prices, 2007-12household Paper Products Continue To See Growthsingle-dose Packs And Tablets Drive Sales For Dishwashing Productslaundry Care Has Struggled, But Turnaround Expectedair Fresheners Strugglehousehold Cleaning Products Also Face Challengeslooking Forwardfigure 70: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Household Care At Current Prices,2007-17most Consumers Spending The Same Amount On Household Carefigure 71: Perceived Change In Spend On Household Care In 2012 Compared To 2011, January 2013price Increases Drive Greater Expenditure In The Categorysaving Money Is Main Reason For Spending Lessfigure 72: Comparison Of Spend On Household Care In 2012 Compared To 2011, January 2013what We Thinkclothing, Footwear, And Accessorieskey Pointsdesire To Indulge Salvages Category Volatility Caused By Economic Turmoilfigure 73: Total U.s. Consumer Expenditure On Clothing, Footwear, And Accessories At Current Prices,2007-12mens And Womens Footwear Prospered Despite The Recessionfashion/costume Jewelry Driven By Self-indulgence, Desirechange In Lifestyles And Workplace Limit Demand For Men’s Dress Attirelooking Forwardfigure 74: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Clothing, Footwear, And AccessoriesAtcurrent Prices, 2007-17increases In Spending On Clothing/accessories Means Sacrifices In Other Categoriesfigure 75: Perceived Change In Spend On Clothing And Accessories (including Footwear) In 2012 ComparedTo2011, January 2013multicultural Groups And Their Influential Roles In Apparel/footwear SpendingAmerican Lifestyles 2013: Five Years Later - US - April 2013
  10. 10. apart From Price Increases, “treats” Are Key To More Spendingfigure 76: Reasons For Spending More/less On Clothing And Accessories (including Footwear) In 2012Comparedto 2011, January 2013what We Thinktechnology And Communicationskey Pointsmobile Hardware And Services Drives Increased Spendingfigure 77: Total U.s. Consumer Expenditure On Communications And Technology At Current Prices,2007-12multifunction Devices Benefit From The Recessiontvs, Single-function Handhelds Suffer From Recessionary Trade-offslooking Forwardfigure 78: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Communications And Technology Atcurrent Prices, 2007-17cell Plans Provide Easy Lever For Trading Up And Downfigure 79: Perceived Change In Spend On Technology And Communications In 2012 Compared To 2011,January2013consumers Hold On To Core Ce Purchases For The Homemiddle- And High-income Consumers, 18-34s Most Likely To Be Spending Moretech Product Release Schedule Races Ahead Of Consumer Needsfigure 80: Reasons For Spending More/less On Technology And Communications In 2012 Compared To2011,january 2013what We Thinkvacations And Tourismkey Pointsfortunes Of The Vacation And Tourism Market Tied To Economic Healthstaycations Provide A Temporary Answertech Advances Allow Consumers To Search For Best Dealsfigure 81: Total U.s. Consumer Expenditure On Vacations And Tourism At Current Prices, 2007-12travel Sentiment Provides An Indicator Of The Marketfigure 82: Traveler Sentiment Index, March 2007-february 2013lower-cost Travel Alternatives Have Benefited From The Recessionairlinesintercity Busesaccommodationshoteliers And Travel Agencies StruggledAmerican Lifestyles 2013: Five Years Later - US - April 2013
  11. 11. hotels(most) Travel Agencies Fortunes Fell With Recession, Bouncing Back In Aftermathlooking Forwardfigure 83: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Vacations And Tourism At CurrentPrices,2007-17changing Consumer Spending Habitsfigure 84: Perceived Change In Spend On Vacations In 2012 Compared To 2011, January 2013spending On Vacations Largely A Factor Of Household Incomedownwardly Mobile Consumers Still Want To Go On Vacationpricing Pressure Drives Consumers To Cut Backfigure 85: Reasons For Spending More/less On Vacations In 2012 Compared To 2011, January 2013what We Thinkleisure And Entertainmentkey Pointsleisure And Entertainment Spend Grows Steadily Post-recessionfigure 86: Total U.s. Consumer Expenditure On Leisure And Entertainment At Current Prices, 2007-12cable Services And Pet Products Have Benefited From The Recessioncable, Satellite Tv, And Theaterpets And Pet Carevideo Media Rentals Struggle; Gambling Takes A Hitvideo Media Rentalsgamblinglooking Forwardfigure 87: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Leisure And Entertainment AtCurrentprices, 2007-17consumers Are Five Times More Likely To Say They Are Spending Lessfigure 88: Perceived Change In Spend On Leisure/entertainment In 2012 Compared To 2011, January 2013dads Likely To Be The Bigger Spenders On Leisure And Entertainmentage And Income Impact Leisure Spendinglower Incomes, Home Entertainment Impacting Leisure Spending Habitsfigure 89: Reasons For Spending More/less On Leisure/entertainment In 2012 Compared To 2011, January2013what We Thinkhome And Gardenkey Pointsrefocus On Home Drives Home And Garden Marketfigure 90: Total U.s. Consumer Expenditure On Home And Garden At Current Prices, 2007-12American Lifestyles 2013: Five Years Later - US - April 2013
  12. 12. major Appliances And Other Big-ticket Categories Slow To Recoversigns Of Growth And Changeconsumers Stay Focused On Home In Aftermath Of Recessionlooking Forwardfigure 91: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Home And Garden At Current Prices,2007-17changing Consumer Spending Habitsfigure 92: Perceived Change In Spend On Home And Garden In 2012 Compared To 2011, January 2013economizing Mindset Puts Emphasis On Getting The Best Dealbig-ticket Categories Driven By Need, Change Of Circumstancefigure 93: Reasons For Spending More/less On Home And Garden In 2012 Compared To 2011, January2013what We Thinkautomotive And Transportationkey Pointsautomotive Expenditures Up; Still Below Pre-recessionary Levelmotor Vehicle Salesleisure Vehiclesfigure 94: Total U.s. Consumer Expenditure On Automotive And Transportation, At Current Prices, 2007-12automotive Purchasing Benefits From Release Of Pent-up Demandautomotive Service Care And Diy Auto Maintenance Relatively Stablelooking Forwardfigure 95: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Automotive And Transportation AtCurrentprices, 2007-17u.s. May Have Reached “peak Car”; Studies Show Consumers Driving Lessfigure 96: Frequency Of Using A Bike Instead Of Driving, Or Using Public Transportation, December 2012urban Renewal Impacting Auto Ownership, Miles Driven, With Millennialswhat We Thinkfinancial Serviceskey Pointsfinancial Services Marketplace Still Recovering From Crisis Of 2008figure 97: Total U.s. Consumer Expenditures On Financial Services At Current Prices, 2007-12portfolio Managers Have Benefited From The Impact Of The Great Recessiona Number Of Financial Services Providers Are Strugglinglooking Forwardfigure 98: Total U.s. Consumer Expenditure And Fan Chart Forecast Of Personal Financial Services AtCurrentAmerican Lifestyles 2013: Five Years Later - US - April 2013
  13. 13. prices, 2007-17changing Consumer Habitsfigure 99: U.s. Savings Rate, 2000-12consumers Want The Industry To Help Them Focus On Constraintfigure 100: Have More Control Of Their Finances By Using A Debit Card, By Age, December 2012younger Baby Boomers Least Economically Securefigure 101: Financial Situation Of Household, By Age, December 2012figure 102: Total Amount Saved In All Savings And Investment Accounts, By Age, December 2012what We Thinkbehaviors Driving Spending Changeskey Pointsconsumers Retain Budgeting Behaviorsfigure 103: Behaviors Driving Spending Changes, January 2013consumers Say They Are Paying More Attention To Prices Since Recessionfigure 104: Spending Changes Driven By Paying More Attention To The Price Of Products, By Gender, Age,Andhousehold Income, January 2013couponing Remains Popularfigure 105: Spending Changes Driven By Using Coupons/vouchers, By Gender, Age, And HouseholdIncome,january 2013women, 18-24s, Upper-middle-income Households Thrilled By Bargainsfigure 106: Spending Changes Driven By Thrill Of Bargains, By Gender, Age, And Household Income,january 2013lifestyle Factors Driving Spending Changeskey Pointscautious Approach To Spending Manifests In Other Restraints To Lifestyle“you Get What You Pay For” Doesn’t Always Apply To Quality Time With Familyno Time (or Money) For Vacationhealthy People, Healthy Planetfigure 107: Lifestyle Factors Driving Spending Changes, January 2013increase In Home Cooking, Once Recession Driven, Now “cool” Thing To Dofigure 108: Cooking/baking More Often From Scratch Over The Past Five Years, By Gender, Age, AndHouseholdincome, January 2013“cocooning,” Also Once A Recession Concession, Remains A Focal Pointfigure 109: Entertaining More At Home Rather Than Going Out Over The Past Five Years, By Gender, Age,Andhousehold Income, January 2013American Lifestyles 2013: Five Years Later - US - April 2013
  14. 14. diy Morphs From Financial Necessity To Point Of Personal Pridefigure 110: Doing More Diy Projects Over The Past Five Years, By Gender, Age, And Household Income,January2013how Extra Money Is Spentkey Pointsamericans’ Spending Priorities In 2013 Trend Similarly To Those In 2008paying Off Debt And Saving Money Are Top Prioritiesmore Respondents Shift Extra Funds To College Savingsdining Out Remains At The Top Of The List—but For A Much Smaller Share Of Respondentsfewer Shift “extra” Money Toward Vacationsfigure 111: How Extra Money Is Spent, January 2013 Vs. July 2008millennials More Inclined To Spend Across A Variety Of Categoriesfigure 112: How Extra Money Is Spent, Millennials Vs. The Average, January 2013 Vs. July 2008appendix: Population And Demographics Tablesfigure 113: Total U.s. Population Trends And Projections, 2000-18figure 114: Total Number Of Births In The U.s., And Fertility Rate, 2001-11figure 115: Population, By Age, 2008-18figure 116: Total U.s. Population By Race/hispanic Origin, 2008-18figure 117: Marital Status In The U.s., By Age, 2012figure 118: Total U.s. Households, 2002-12figure 119: Household Types In The U.s., By Age Of Householder, 2012figure 120: Total U.s. Households, By Presence Of Own Children, 2002-12figure 121: Homeownership Rate In The U.s., By Age Of Householder, 2001-12appendix: Market Size Tablesfigure 122: Total U.s. Consumer Expenditure On Food For At-home Consumption At Current Prices,2007-12figure 123: Total U.s. Consumer Expenditure On Food For At-home Consumption At Inflation-adjustedPrices,2007-17figure 124: Total U.s. Consumer Expenditure On Dining Out At Current And Constant Prices, 2007-17figure 125: Total U.s. Consumer Expenditure On Dining Out At Inflation-adjusted Prices, 2007-17figure 126: Total U.s. Consumer Expenditure On Alcoholic Beverages For At-home Consumption, At Currentprices, 2007-17figure 127: Total U.s. Consumer Expenditure On Alcoholic Beverages For At-home Consumption AtInflationadjustedprices, 2007-17American Lifestyles 2013: Five Years Later - US - April 2013
  15. 15. figure 128: Total U.s. Consumer Expenditure On Alcoholic Beverages (out Of Home) At Current Prices,2007-17figure 129: Total U.s. Consumer Expenditure On Alcoholic Beverages (out Of Home) At Inflation-adjustedPrices,2007-17figure 130: Total U.s. Consumer Expenditure On Non-alcoholic Beverages At Current Prices, 2007-17figure 131: Total U.s. Consumer Expenditure On Non-alcoholic Beverages At Inflation-adjusted Prices,2007-17figure 132: Total U.s. Consumer Expenditure On Beauty And Personal Care At Current Prices, 2007-17figure 133: Total U.s. Consumer Expenditure On Beauty And Personal Care At Inflation-adjusted Prices,2007-17figure 134: Total U.s. Consumer Expenditure On Healthcare Remedies At Current Prices, 2007-17figure 135: Total U.s. Consumer Expenditure On Healthcare Remedies At Inflation-adjusted Prices, 2007-17figure 136: Total U.s. Consumer Expenditure On Household Care Products At Current Prices, 2007-17figure 137: Total U.s. Consumer Expenditure On Household Care Products At Inflation-adjusted Prices,2007-17figure 138: Total U.s. Consumer Expenditure On Clothing, Footwear, And Accessories At Current Prices,2007-17figure 139: Total U.s. Consumer Expenditure On Clothing, Footwear, And Accessories At Inflation-adjustedPrices,2007-17figure 140: Total U.s. Consumer Expenditure On Communications And Technology At Current Prices,2007-17figure 141: Total U.s. Consumer Expenditure On Communications And Technology At Inflation-adjustedPrices,2007-17figure 142: Total U.s. Consumer Expenditure On Vacations And Tourism At Current Prices, 2007-17figure 143: Total U.s. Consumer Expenditure On Vacations And Tourism At Inflation-adjusted Prices,2007-17figure 144: Total U.s. Consumer Expenditure On Leisure And Entertainment At Current Prices, 2007-17figure 145: Total U.s. Consumer Expenditure On Leisure And Entertainment At Inflation-adjusted Prices,2007-17figure 146: Total U.s. Consumer Expenditure On Home And Garden At Current Prices, 2007-17figure 147: Total U.s. Consumer Expenditure On Home And Garden At Inflation-adjusted Prices, 2007-17figure 148: Total U.s. Consumer Expenditure On Automotive And Transportation At Current Prices, 2007-17figure 149: Total U.s. Consumer Expenditure On Automotive And Transportation At Inflation-adjustedPrices,2007-17figure 150: Total U.s. Consumer Expenditure On Personal Finance At Current Prices, 2007-17figure 151: Total U.s. Consumer Expenditure On Personal Finance At Inflation-adjusted Prices, 2007-17appendix: Changes To Spending Habitsfigure 152: Perceived Change In Spend, In Order Of Spending More By Spending Category, January 2013figure 153: Perceived Change In Spend, In Order Of Spending About The Same By Spending Category,American Lifestyles 2013: Five Years Later - US - April 2013
  16. 16. January2013figure 154: Perceived Spending Less Vs. Spending More, By Spending Category, January 2013figure 155: Perceived Change In Spend, In Order Of Spending Less, By Spending Category, January 2013spending More Compared To Last Yearfigure 156: Perceived Spending More, By Spending Category, By Gender, January 2013figure 157: Perceived Spending More, By Spending Category, By Age, January 2013figure 158: Perceived Spending More, By Spending Category, By Household Income, January 2013figure 159: Perceived Spending More, By Spending Category, By Gender And Age, January 2013figure 160: Perceived Spending More, By Spending Category, By Race/hispanic Origin, January 2013figure 161: Perceived Spending More, By Spending Category, By Generation, January 2013figure 162: Perceived Spending More, By Spending Category, By Presence Of Children In Household,January2013figure 163: Perceived Spending More, By Spending Category, By Mother/father Status, January 2013spending About The Samefigure 164: Perceived Spending About The Same, By Spending Category, By Gender, January 2013figure 165: Perceived Spending About The Same, By Spending Category, By Age, January 2013figure 166: Perceived Spending About The Same, By Spending Category, By Household Income, January2013figure 167: Perceived Spending About The Same, By Spending Category, By Gender And Age, January 2013figure 168: Perceived Spending About The Same, By Spending Category, By Race/hispanic Origin, January2013figure 169: Perceived Spending About The Same, By Spending Category, By Generation, January 2013figure 170: Perceived Spending About The Same, By Spending Category, By Presence Of Children InHousehold,january 2013figure 171: Perceived Spending About The Same, By Spending Category, By Mother/father, January 2013spending Lessfigure 172: Perceived Spending Less, By Spending Category, By Gender, January 2013figure 173: Perceived Spending Less, By Spending Category, By Age, January 2013figure 174: Perceived Spending Less, By Spending Category, By Household Income, January 2013figure 175: Perceived Spending Less, By Spending Category, By Gender And Age, January 2013figure 176: Perceived Spending Less, By Spending Category, By Race/hispanic Origin, January 2013figure 177: Perceived Spending Less, By Spending Category, By Generation, January 2013figure 178: Perceived Spending Less, By Spending Category, By Presence Of Children In Household, January2013figure 179: Perceived Spending Less, By Spending Category, By Mother/father, January 2013appendix: Reasons For Spending More/lessfigure 180: Reasons For Spending More On 13 Consumer Categories In 2012 Compared To 2011, January2013American Lifestyles 2013: Five Years Later - US - April 2013
  17. 17. figure 181: Reasons For Spending Less On 13 Consumer Categories In 2012 Compared To 2011, January2013appendix: Behaviors Driving Spending Changesfigure 182: Behaviors Driving Spending Changes, By Gender, January 2013figure 183: Behaviors Driving Spending Changes, By Age, January 2013figure 184: Behaviors Driving Spending Changes, By Household Income, January 2013figure 185: Behaviors Driving Spending Changes, By Gender And Age, January 2013figure 186: Behaviors Driving Spending Changes, By Race/hispanic Origin, January 2013figure 187: Behaviors Driving Spending Changes, By Generation, January 2013figure 188: Behaviors Driving Spending Changes, By Presence Of Children In Household, January 2013figure 189: Behaviors Driving Spending Changes, By Mother/father, January 2013appendix: Lifestyle Factors Driving Spending Changesfigure 190: Lifestyle Factors Driving Spending Changes, By Gender, January 2013figure 191: Lifestyle Factors Driving Spending Changes, By Age, January 2013figure 192: Lifestyle Factors Driving Spending Changes, By Household Income, January 2013figure 193: Lifestyle Factors Driving Spending Changes, By Gender And Age, January 2013figure 194: Lifestyle Factors Driving Spending Changes, By Race/hispanic Origin, January 2013figure 195: Lifestyle Factors Driving Spending Changes, By Generation, January 2013figure 196: Lifestyle Factors Driving Spending Changes, By Presence Of Children In Household, January2013figure 197: Lifestyle Factors Driving Spending Changes, By Mother/father, January 2013appendix: How Extra Money Is Spentfigure 198: How Extra Money Is Spent, By Gender, January 2013figure 199: How Extra Money Is Spent, By Age, January 2013figure 200: How Extra Money Is Spent, By Household Income, January 2013figure 201: How Extra Money Is Spent, By Gender And Age, January 2013figure 202: How Extra Money Is Spent, By Race/hispanic Origin, January 2013figure 203: How Extra Money Is Spent, By Generation, January 2013figure 204: How Extra Money Is Spent, By Presence Of Children In Household, January 2013appendix: Research Methodologyconsumer Researchprimary Data Analysissamplingglobal Market Insite (gmi)secondary Data AnalysisAmerican Lifestyles 2013: Five Years Later - US - April 2013
  18. 18. experian Simmons National Consumer Studiesstatistical Forecastingstatistical Modellingqualitative Insightthe Mintel Fan Chartweather Analogyappendix: What Is Mintel?mintel Provides Industry-leading Market Intelligencemintel Solutions:mintel Oxygen Reportsmintel Gnpdmintel Inspiremintel Beauty Innovationmintel Menu Insightsmintel Research Consultancymintel ComperemediaAn online research report(http://www.onlineresearchreports.com/) is a one step solution to your marketresearch needs. We are engaged in the business of preparing the customized research reports on differentindustries including food and beverages, pharmaceuticals, medical, and electronics among others.We have ateam of Research Analysts with complete understanding of the current market trends and major marketplayers. Our research reports are based on the requirements of our clients; however, we also preparesyndicated research reports on emerging markets.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: http://www.onlineresearchreports.com/American Lifestyles 2013: Five Years Later - US - April 2013

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