Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market
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Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market

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Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market

  1. 1. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings German consumers select Dairy products based on their ability to meet life-stage related and age-specific needs German consumers aged 55 and over are the key consumers of Dairy products Consumption of Dairy products among Germans is driven by the pursuit of pleasure and indulgence Price-conscious German consumers are seeking Dairy products offering good value Synopsis Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008–2018 for Germany and nine other countries to give a global context. The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future Examples of international and German-specific product innovation targeting key consumer needs. Reasons to buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. table Of Content definitions category Classification And Demographic Definitions summary Methodology canadean Has Identified Nine Mega-trends That Drive Food Choice: These Can Be Broken Down Into 20 Sub-trends market Context health, Value, And Indulgence Are The Key Factors Driving Dairy Consumption In Germany the German Dairy Food Market Has A Value Of Us$20.6 Billion And Is Forecast To Witness Accelerated Sales Growth Over The Next Five Years milk Accounts For Almost Half Of All Dairy Consumption Volume there Were Over 88.1 Billion Dairy Food Occasions In Germany In 2012, With Total Consumption Higher Among Older Consumers the Dairy Market In Germany Is Set To Become The Second Largest In Europe, After France, By 2018 demographic Cohort Consumption Patterns german Women Consume More Dairy Products Than Their Male Counterparts older Consumers Are Marginally Over-consuming Dairy Products, Indicating Opportunities To Focus On Healthy Products young Adults And Pre-mid-lifers Are Under-consuming In Dairy Due To Busy Lives And Budget Constraints kids & Babies, Tweens & Early Teens, And Consumers Aged 55 And Over Are ‘heavy Frequency’ Consumers Of Dairy Products consumer Trend Analysis indulgence Influencing Consumption Pattern In German Dairy Food Market consumer Trends Influencing Dairy Consumption Can Be Compared Globally To Provide Greater Context On The Degree Of Influence Each Trend Has the Changing Lifestyle Mega-trend: Older Consumers Seeking Functional Dairy Are Driving Sales. the Connectivity Mega-trend: Connection With Dairy Products Among Germans Has Little Impact On The Market Growth the Convenience Mega-trend: Due To Longer Working Hours, Consumers In Germany Look For Convenient Dairy Food Options the Ethics Mega-trend: Consumers In Germany Are Not Highly Motivated By The Ethical Credentials Of Dairy Products the Experience & Enjoyment Mega-trend: The German Dairy Market Is Driven By Consumers’ Desire To Treat Themselves With Indulgent Dairy Products the Health & Wellness Mega-trend: The Older Population In Germany Is Driving The Demand For Functional Dairy Products That Promote Good Health the Individuality Mega-trend: Consumers In Germany Seek Differentiated Products That Meet Their Taste Preferences And Dietary Requirements the Trust Mega-trend: In Order To Seek Better Quality, German Consumers Prefer Buying Dairy Products From Trustworthy Brands the Value Mega-trend: As A Staple Food Category Dairy Has A High Influence For Value Products Among German Consumers Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market
  2. 2. innovation Examples manufacturers Are Innovating Across Categories To Target The Growing Needs Of German Consumers manufacturers Are Focusing On Innovative Formulation, Positioning, And Packaging recommended Actions manufacturers, Marketers, And Retailers Need To Adapt Dairy Positioning To Maximise Consumption Occasions manufacturers, Marketers, And Retailers Should Develop Functional Products To Meet The Needs Of An Aging Population appendix an Explanation Of The Sub-trends detailed Methodology about Canadean ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market

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